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Report Overview
The Mexico tequila market size reached a value of about USD 3259.10 Million in 2024. The market is expected to grow at a CAGR of 6.50% between 2025 and 2034 to attain nearly USD 6117.78 Million by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
Mexico Tequila Market Analysis
On the basis of product type, the market can be segmented into joven, anejo, blanco, reposado, extra anejo, and mixto gold. By purity, the market is divided into 100% tequila and 60% tequila. On the basis of price range, the market can be categorised into value tequila, premium tequila, ultra-premium tequila, and premium and super-premium tequila. The market, by distribution channels, is bifurcated into off trade and on trade.
Mexico Tequila Market Report Snapshots
Mexico Tequila Market Analysis
Mexico Tequila Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market attained a value of nearly USD 3259.10 Million.
The major regions in the market are the Bajío, Yucatan Peninsula, Central Mexico, Pacific Coast, Northern Mexico, and Baja California.
The major product types of tequila in the market are joven, anejo, blanco, reposado, extra anejo, and mixto gold.
Mexico is the largest consumer of tequila across the globe. As tequila is the national drink of Mexico, the consumption of tequila amounts to 0.63 litres per person.
Tequila is made from the blue agave plant that is typically grown in Mexico. Mexican regions such as Michoacán, Tamaulipas, Nayarit, Guanajuato, and, Jalisco are some of the most popular tequila-producing states in the world.
The market is being aided the growing launches of innovative tequilas, the increasing demand for tequila in international markets, and the rising consumption of margaritas.
The market is likely to be supported by the rising preference for premium tequila, the growing demand for flavoured tequila, and surging tequila sales from on-trade channels.
The market is estimated to grow at a CAGR of 6.50% between 2025 and 2034.
The significant purity segments in the market include 100% tequila and 60% tequila.
The several price ranges of tequila are value tequila, premium tequila, ultra-premium tequila, and premium and super-premium tequila.
The tequila market in Mexico is estimated to reach about USD 6117.78 Million by 2034.
The different distribution channels in the market are on trade and off trade.
The major players in the market are Diageo plc, The Patron Spirits Company, Proximo Spirits, Inc., Heaven Hill Sales Co. d.b.a., and Charbay Distillery, among others.
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