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Diageo plc is a leading beverage alcohol company that has more than 27,000 employees. With a portfolio of above 200 brands, the company has a wide presence in 180 countries across the globe. Some of its iconic brands include Johnnie Walker, Tanqueray, Guinness, Captain Morgan, and Baileys, among others. In 2021, it attained net sales of EUR 12, 733 million.
The Patron Spirits Company is an ultra-premium distilled spirits manufacturer, which does not use additives in its beverages. It makes its most popular product, Patrón, at Hacienda Patrón and uses eco-friendly reverse osmosis irrigation systems. Moreover, each bottle of Patrón features a four-digit number to correspond with the producers. The product is handmade in small batches, due to which it is smooth, sweet, and easily accessible.
Heaven Hill Sales Co. d.b.a. is the largest family-owned, independent, and operated supplier of distilled spirits in the United States. It is also the second largest holder of the ageing Bourbon Whiskey in the world, with an inventory of 1,600,000 barrels. Henry Mckenna Single Barrel, Lunazul Tequilas, Two Fingers Tequila, Sacred Bond, and Burnett’s Vodkas are some of the significant brands of the company.
Proximo Spirits, Inc. is a quality spirits innovator that invents and promotes new products to meet the growing demand for innovative products amid the changing consumer trends and tastes. Some of its major brands are Jose Cuervo, Gran Coramino, Three Olives, Bushmills, TINCUP, Kraken, The Sexton, Hangar 1, Boodles, 400 Conejos, Creyente, among others.
Charbay Distillery is one of the leading companies in the modern American distillery movement and represents 13 generations of Master Distillers. Some of the leading products of the company include Meyer Lemon Vodka, Green Tea Vodka, Tapatio Tequila, Double Aged Rum, and Firehouse Whiskey, among others.
Mexico Tequila Market Analysis
Mexico Tequila Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Mexico Tequila Market Analysis
8.1 Key Industry Highlights
8.2 Mexico Tequila Historical Market (2018-2023)
8.3 Mexico Tequila Market Forecast (2024-2032)
8.4 Mexico Tequila Market by Product Type
8.4.1 Blanco
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Joven
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Mixto Gold
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 Reposado
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.4.5 Anejo
8.4.5.1 Historical Trend (2018-2023)
8.4.5.2 Forecast Trend (2024-2032)
8.4.6 Extra Anejo
8.4.6.1 Historical Trend (2018-2023)
8.4.6.2 Forecast Trend (2024-2032)
8.5 Mexico Tequila Market by Purity
8.5.1 100% Tequila
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 60% Tequila
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Mexico Tequila Market by Price Range
8.6.1 Premium Tequila
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Value Tequila
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Premium and Super-Premium Tequila
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Ultra-Premium Tequila
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.7 Mexico Tequila Market by Distribution Channels
8.7.1 Off Trade
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 On Trade
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Mexico Tequila Market by Region
8.8.1 Baja California
8.8.2 Northern Mexico
8.8.3 The Bajío
8.8.4 Central Mexico
8.8.5 Pacific Coast
8.8.6 Yucatan Peninsula
9 Regional Analysis
9.1 Baja California
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Northern Mexico
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 The Bajío
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Central Mexico
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Pacific Coast
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.6 Yucatan Peninsula
9.6.1 Historical Trend (2018-2023)
9.6.2 Forecast Trend (2024-2032)
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Diageo plc
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 The Patron Spirits Company
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Proximo Spirits, Inc.
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 Heaven Hill Sales Co. d.b.a.
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Charbay Distillery
12.2.5.1 Company Overview
12.2.5.2 Product Portfolio
12.2.5.3 Demographic Reach and Achievements
12.2.5.4 Certifications
12.2.6 Others
13 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Mexico Tequila Market: Key Industry Highlights, 2018 and 2032
2. Mexico Tequila Historical Market: Breakup by Product Type (USD Million), 2018-2023
3. Mexico Tequila Market Forecast: Breakup by Product Type (USD Million), 2024-2032
4. Mexico Tequila Historical Market: Breakup by Purity (USD Million), 2018-2023
5. Mexico Tequila Market Forecast: Breakup by Purity (USD Million), 2024-2032
6. Mexico Tequila Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
7. Mexico Tequila Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
8. Mexico Tequila Historical Market: Breakup by Region (USD Million), 2018-2023
9. Mexico Tequila Market Forecast: Breakup by Region (USD Million), 2024-2032
10. Mexico Tequila Market Structure
In 2023, the market attained a value of nearly USD 3,259.1 million.
The major regions in the market are the Bajío, Yucatan Peninsula, Central Mexico, Pacific Coast, Northern Mexico, and Baja California.
The major product types of tequila in the market are joven, anejo, blanco, reposado, extra anejo, and mixto gold.
Mexico is the largest consumer of tequila across the globe. As tequila is the national drink of Mexico, the consumption of tequila amounts to 0.63 litres per person.
Tequila is made from the blue agave plant that is typically grown in Mexico. Mexican regions such as Michoacán, Tamaulipas, Nayarit, Guanajuato, and, Jalisco are some of the most popular tequila-producing states in the world.
The market is being aided the growing launches of innovative tequilas, the increasing demand for tequila in international markets, and the rising consumption of margaritas.
The market is likely to be supported by the rising preference for premium tequila, the growing demand for flavoured tequila, and surging tequila sales from on-trade channels.
The market is estimated to grow at a CAGR of 6.50% between 2024 and 2032.
The significant purity segments in the market include 100% tequila and 60% tequila.
The several price ranges of tequila are value tequila, premium tequila, ultra-premium tequila, and premium and super-premium tequila.
The tequila market in Mexico is estimated to reach about USD 5,744.5 million by 2032.
The different distribution channels in the market are on trade and off trade.
The major players in the market are Diageo plc, The Patron Spirits Company, Proximo Spirits, Inc., Heaven Hill Sales Co. d.b.a., and Charbay Distillery, among others.
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