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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Mexico Potato Chips Market Outlook

The Mexico potato chips market size reached USD 174.64 million in 2024. The market is projected to grow at a CAGR of 3.5% between 2025 and 2034, reaching almost USD 230.00 million by 2034.

Key  Takeaways:

  • Potatoes imported from the USA are an extremely popular source of making chips among Mexican companies.
  • Flavoured chips are expected to constitute a major portion of the Mexico potato chips market share.
  • Increasing health consciousness among consumers is expected to leverage the demand for baked potato chips.

Sustainable agricultural practices focusing on reducing fertiliser application and water consumption are expected to leverage the production of potatoes in Mexico, thereby driving the Mexico potato chips market development.

Besides, one of the key market trends is the increasing collaboration of snacking companies with agri-tech organisations that provide farmers with data-driven insights into their farming practices. They also provide technological support to farmers for irrigation and crop harvesting purposes. This enables them to improve soil health, conserve more water, lower greenhouse gas emissions, and enhance crop yields. Over the forecast period, this is expected to drive the Mexico potato chips market expansion.

Growing consumer appeal for the incorporation of cheesy flavours into snacking items is expected to drive the Mexico potato chips market growth. This is because cheese is associated with comfort, freshness, and indulgence.

As the demand for new flavours increases, major market players are expected to introduce new changes in chip manufacturing technologies and utilise cheesy ingredients with local spices and herbs to give a new twist to snacking flavours. This is expected to increase the demand for potato chips in Mexico in the coming years.

Sensitivity to milk allergens among certain sections of the Mexican population is prompting potato chip companies to incorporate non-dairy seasonings into their products. This is expected to lead to the Mexico potato chips market growth in the forecast period.

Market Segmentation

Mexico Potato Chips Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

  • Baked
  • Fried 

Market Breakup by Flavour

  • Plain/Salted
  • Flavoured 

Market Breakup by Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Speciality Food Stores
  • Online Stores
  • Others

Market Breakup by Region

  • Baja California
  • Northern Mexico
  • The Bajío
  • Central Mexico
  • Pacific Coast
  • Yucatan Peninsula

The key Mexico potato chips market players are PepsiCo, Inc., Kellanova, Arca Continental S.A.B. de C.V., Utz Quality Foods, LLC, Campbell Soup Company, and Barcel USA, LLC, among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Flavour
  • Distribution Channel
  • Region
Breakup by Product
  • Baked
  • Fried 
Breakup by Flavour
  • Plain/Salted
  • Flavoured
Breakup by Distribution Channel
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Speciality Food Stores
  • Online Stores
  • Others
Breakup by Region
  • Baja California
  • Northern Mexico
  • The Bajío
  • Central Mexico
  • Pacific Coast
  • Yucatan Peninsula
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • PepsiCo, Inc.
  • Kellanova
  • Arca Continental S.A.B. de C.V.
  • Utz Quality Foods, LLC
  • Campbell Soup Company
  • Barcel USA, LLC
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at nearly USD 174.64 million in 2024.

The market is projected to grow at a CAGR of 3.5% between 2025 and 2034.

The market is assessed to witness a healthy growth in the forecast period to reach around USD 230.00 million in 2034.

The different distribution channels in the market include supermarkets/hypermarkets, convenience stores, speciality food stores, and online stores, among others.

The different flavours of potato chips include plain/salted and flavoured.

The different products considered in the market report are baked and fried.

The major regions in the market include Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.

The key market players are PepsiCo, Inc., Kellanova, Arca Continental S.A.B. de C.V., Utz Quality Foods, LLC, Campbell Soup Company, and Barcel USA, LLC, among others.

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