Mexico Potato Chips Market Report and Forecast 2025-2034

Mexico Potato Chips Market Outlook

The Mexico potato chips market size reached USD 174.64 million in 2023. The market is projected to grow at a CAGR of 3.5% between 2024 and 2032, reaching almost USD 230.00 million by 2032.

Key  Takeaways:

• Potatoes imported from the USA are an extremely popular source of making chips among Mexican companies.

• Flavoured chips are expected to constitute a major portion of the Mexico potato chips market share.

• Increasing health consciousness among consumers is expected to leverage the demand for baked potato chips.

Sustainable agricultural practices focusing on reducing fertiliser application and water consumption are expected to leverage the production of potatoes in Mexico, thereby driving the Mexico potato chips market development.

Besides, one of the key market trends is the increasing collaboration of snacking companies with agri-tech organisations that provide farmers with data-driven insights into their farming practices. They also provide technological support to farmers for irrigation and crop harvesting purposes. This enables them to improve soil health, conserve more water, lower greenhouse gas emissions, and enhance crop yields. Over the forecast period, this is expected to drive the Mexico potato chips market expansion.

Growing consumer appeal for the incorporation of cheesy flavours into snacking items is expected to drive the Mexico potato chips market growth. This is because cheese is associated with comfort, freshness, and indulgence.

As the demand for new flavours increases, major market players are expected to introduce new changes in chip manufacturing technologies and utilise cheesy ingredients with local spices and herbs to give a new twist to snacking flavours. This is expected to increase the demand for potato chips in Mexico in the coming years.

Sensitivity to milk allergens among certain sections of the Mexican population is prompting potato chip companies to incorporate non-dairy seasonings into their products. This is expected to lead to the Mexico potato chips market growth in the forecast period.

Market Segmentation

Mexico Potato Chips Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Baked

• Fried 

Market Breakup by Flavour

• Plain/Salted

• Flavoured 

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets

• Convenience Stores

• Speciality Food Stores

• Online Stores

• Others

Market Breakup by Region

• Baja California

• Northern Mexico

• The Bajío

• Central Mexico

• Pacific Coast

• Yucatan Peninsula

The key Mexico potato chips market players are PepsiCo, Inc., Kellanova, Arca Continental S.A.B. de C.V., Utz Quality Foods, LLC, Campbell Soup Company, and Barcel USA, LLC, among others.

Key Highlights of the Report