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Report Overview
The Mexico perfume market reached approximately USD 858.56 Million in 2024. The market is projected to grow at a CAGR of 6.60% between 2025 an2034, reaching a value of around USD 1626.83 Million by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
-
As per reports, Mexico ranked 18th globally in perfume exports in 2022, while perfumes were the 299th most exported product in the country.
-
The demand for native scents and fragrances is increasing due to sustainability commitments and the need to preserve tradition.
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As per industry reports, Mexican women with high employment rate spend heavily in the beauty and perfume sector.
Compound Annual Growth Rate
Value in USD Million
6.6%
2025-2034
Mexico Perfume Market Outlook
*this image is indicative*
Mexico Perfume Market Growth
The perfume market in Mexico is poised for a significant surge due to growing trend of personal grooming, changing fashion trends, coupled with a drive to preserve authentic Mexican heritage. For instance, in November 2022, Mexican perfume brand, House of Bo, launched the Tesoro collection at Bergdorf Goodman. It comprises three gender-neutral parfums catering to men, women, and unisex end users owing to the cultural shift in the country.
Perfume companies are striving to capture a significant portion of the market and establish their dominance by constantly adapting and blending native scents to create new formulas to boost market expansion. Givaudan Fragrance & Beauty invested USD 82 million in August 2021 to develop its Pedro Escobedo, Mexico, fragrance production facility. With this investment, the company will be better positioned to serve as a strategic partner to its clients in the area and meet the growing demand from consumers for fragrant, eco-friendly perfumes.
Packaging and presentation are a crucial factor in determining the success of a perfume brand. Eau de Toilette of Dolce and Gabbana is a prime example as it has established its position due to its eco-friendly packaging, high-quality ingredients, and affordable price. Several perfume companies are already following the key trends and optimizing social media platforms and e-commerce services to elevate their brand and make themselves stand out in the market.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Mexico Perfume Industry Segmentation
“Mexico Perfume Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
- Parfum
- Eau De Cologne (EDC)
- Eau De Parfum (EDP)
- Eau De Toilette (EDT)
- Others
Market Breakup b:y Product Type:
- Mass
- Premium
Market Breakup by End User:
- Men
- Women
- Unisex
Market Breakup by Distribution Channel:
- Offline
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience Stores
- Others
- Online
Market Breakup by Region:
- Baja California
- Northern Mexico
- The Bajío
- Central Mexico
- Pacific Coast
- Yucatan Peninsula
Mexico Perfume Market Share
Based on type, the mass-produced perfumes account for a larger share of the market due to their affordability as they are cost effective for the general public, with diversified collection offering a vast range of fragrances, and ease of access across the country.
The premium perfumes have carved a niche for themselves in the industry through usage of high-quality materials, elegant and attractive packaging and leveraging social media for brand partnerships and promotion by following the trend of influencer marketing.
Leading Companies in Mexico Perfume Market
Top perfume companies in Mexico are continuously developing new aromas and fragrances to compete in the domestic and global market.
- Natura &Co.
- Estee Lauder Companies Inc.
- Chanel SA
- LVMH Moet Hennessy Louis Vuitton
- Yanbal International
- Shiseido Co.,Ltd.
- Burberry Group PLC
- Dolce & Gabbana S.r.l.
- Kering SA
- PVH Corp.
- Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the perfume market in Mexico reached an approximate value of USD 858.56 Million.
The perfume market in Mexico is estimated to grow at a CAGR of 6.60% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of USD 1626.83 Million by 2034.
The market is being driven due to a surge in customer awareness related to self-care and hygiene, , increase in disposable income, changing fashion trends, among others.
The key trends aiding the market include rising demand for unisex perfumes, use of social media channels for promotion, and innovative packaging and presentation, among others.
Based on type, market segmentations include parfum, eau de cologne (EDC), eau de parfum (EDP), and eau de toilette (EDT), among others.
Men, women, and unisex are the different end-users included in the market report.
The major players in the market are Natura &Co., Estee Lauder Companies Inc., Chanel SA, LVMH Moet Hennessy Louis Vuitton, Yanbal International, Shiseido Co., Ltd., Burberry Group PLC, Dolce & Gabbana, Kering SA, PVH Corp., among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Product Type |
|
| Breakup by End User |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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