Mexico Liquor Market Report and Forecast 2024-2032

Mexico Liquor Market Size

The Mexico liquor market value is projected to grow at a CAGR of 5.1% between 2024 and 2032 due to rising demand for low calorie liquors.

Mexico Liquor Market Growth

Low-calorie liquors are gaining popularity in the Mexican liquor market. This is because rising health consciousness among consumers motivates them to reduce their alcohol consumption while also working toward their health and wellness goals.

Manufacturers are selling attractively packaged beverages such as skinny cocktails and ultra-light beer, which is contributing to the growth of the Mexico liquor industry. Furthermore, the addition of fruity tastes to such beverages increases customer interest in them. Government-certified liquors with minimal sugar content are part of a consumer trend toward smarter drinking is driving the Mexico liquor market expansion.

Mexico Liquor Market Analysis

Mexico liquor market trends and dynamics are shaped by functional alcoholic beverages. This is due to an increased consumer emphasis on preserving gut health, which is viewed as the key to general well-being. For example, hard kombucha is becoming more popular in families due to its probiotic-rich content, which improves human digestion. The proliferation of such beers is projected to drive market expansion.

The growing popularity of Mexican tequila and mezcal in the United States is predicted to propel the Mexican liquor sector forward. In the future years, increased investments by key market players in the establishment of breweries are expected to expand liquor output and boost exports of beers and other spirits to adjacent nations.

Mexico Liquor Industry Outlook

The growth of the Mexico liquor market is driven by growing consumption within the adolescent age-group. Adolescent alcohol usage is common in Mexico, with distinct patterns. It is estimated that 20.6% of adolescents aged 10-19 have consumed alcohol, with 22.0% of males and 19.2% of girls reporting lifetime consumption. Among these teenagers, 13.9% binge drank in the previous year, with males accounting for 15.0% and females for 12.7%.

The majority of the Mexico liquor market demand is met by the male population. Mexico's adult population has a much higher lifetime prevalence of alcohol intake at 55.5%, with a gender discrepancy of 67.3% of males and 44.6% of women having consumed alcohol. Binge drinking has affected 40.4% of adults in the past year, with men accounting for 53.3% and women for 28.4%. In the last month, 19.1% of people binge drank, with 28.8% of men and 10.1% of women involved.

On the economic front, beer is Mexico's dominant agricultural export. The beer industry's importance is highlighted by its ranking among Mexico's top 19 manufacturing activities, out of 288 as reported by the National Institute of Statistics, Geography, and Informatics (INEGI).

Following beer, tequila, and mezcal are the second-largest agricultural exports, worth USD 4.429 billion. According to the Ministry of Economy and the Agricultural Markets Consulting Group (GCMA), tequila exports totalled USD 3.6 billion from January to October 2022, representing a 34.1 percent increase year on year.

Unique product heritage and diverse offerings drives the Mexico liquor market demand.

• Mexico has a long history of manufacturing distinctive and high-quality spirits such as tequila and mezcal, which are internationally recognized and protected by geographical indications.

• The industry offers a vast range of alcoholic beverages to meet the needs of different consumers.

The market faces challenges due to price-sensitive consumers and the risks associated with it.

• A major section of the consumer base is price-sensitive, limiting the market potential for premium products.

• There is a greater danger of irresponsible drinking practices that lead to negative health effects and societal implications.

Rising incomes and global demand for traditional spirits are driving the Mexico liquor market opportunities.

• Rising disposable incomes and changing lifestyles in Mexico are fuelling a growing taste for premium and craft alcoholic beverages, creating lucrative potential for the industry.

• Mexico's traditional spirits, such as tequila and mezcal, have significant export potential, particularly as international demand for these goods develops.

Economic downturns impact consumer spending and government legislations.

• Economic downturns can lower consumer spending on discretionary commodities such as alcohol, reducing sales volumes.

• Changes in alcohol-related legislation and tax rises might cause problems for manufacturers and sellers.

Key Players in the Mexico Liquor Motor Market and their Key Initiatives

Diageo Plc:

• Expanded premium tequila portfolio with new offerings.

• Strengthened distribution networks in Mexico to meet the growing demand of the Mexico liquor market.

Bacardi Limited:

• Launched innovative rum blends targeting local tastes.

• Enhanced marketing strategies with localized campaigns.

Beam Suntory Inc.:

• Pursued strategic partnerships with local distributors.

• Invested in digital marketing and consumer engagement to capture Mexico liquor market opportunities.

Pernod Ricard S.A.:

• Advanced sustainability initiatives in production.

• Expanded market reach through new channels.

Mexico Liquor Industry Segmentation

“Mexico Liquor Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Tequila

• Whiskey

• Vodka

• Rum

• Brandy

• Gin

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Speciality Stores

• Convenience Stores

• Online

• Others

Market Breakup by Region

• Baja California

• Northern Mexico

• The Bajío

• Central Mexico

• Pacific Coast

• Yucatan Peninsula

Mexico Liquor Market Share

The industry offers a wide range of alcoholic beverages to suit different tastes and preferences. This variety comprises classic spirits, beer, wine, and a rising trend for ready-to-drink (RTD) beverages drive the Mexico liquor market revenue.

The Mexico liquor market dynamics and trends are being driven by rising disposable incomes and changing lifestyles are driving a growing taste for premium and craft alcoholic beverages, resulting in an increase in the number of high-quality options accessible. There is also a noticeable surge in demand for traditional spirits such as tequila and mezcal, both domestically and globally, with these goods gaining popularity as exports. Furthermore, the market is seeing a move toward health-conscious consumption, which is increasing interest in low-alcohol and non-alcoholic beverages.

Leading Companies in the Mexico Liquor Market

These companies, which include Diageo Plc, Bacardi Limited, Beam Suntory Inc., and others, are global spirits industry leaders with substantial portfolios of well-established and diverse alcoholic beverage brands.

• Diageo Plc

• Bacardi Limited 

• Beam Suntory Inc. 

• Pernod Ricard S.A. 

• Constellation Brands, Inc. 

• Proximo Spirits, Inc.

• Fraternity Spirits World S.A.

• Casa Maestri 

• Gonzalez 1939 

• Others

Key Highlights of the Report

Mexico Liquor Market Report Snapshots

Mexico Liquor Market Size

Mexico Liquor Market Growth

Mexico Liquor Market Analysis

Mexico Liquor Market Share

Mexico Liquor Companies