Mexico Isotonic Drinks Market Report and Forecast 2024-2032

Mexico Isotonic Drinks Market Outlook

The Mexico isotonic drinks market size reached around USD 419.47 million in 2023. The market is estimated to grow at a CAGR of 5.2% between 2024 and 2032, reaching an approximate value of USD 659.48 million by 2032.

Key Trends in the Market

Isotonic drinks are specially formulated beverages that aim to replenish energy and maintain proper hydration levels in the body during vigorous physical activity. They are crafted with carbohydrate concentrations that closely match those naturally present in the human body. This balanced composition helps provide the necessary fuel for sustained performance.

• One of the major factors propelling the Mexico isotonic drinks market development is the increasing concerns regarding the rising levels of obesity among the population. With people becoming more aware of the impact of obesity on one’s health and becoming more fitness conscious, the demand for isotonic drinks is significantly growing. Furthermore, with a growing emphasis on maintaining an active lifestyle, consumers are increasingly adopting healthier beverage options like isotonic drinks.

• The Mexico isotonic drinks market is being driven by the presence of global leading brands such as Gatorade and Powerade, among others. Moreover, noticing the growth of these products, regional companies are introducing new flavours to establish their presence in the market, which further aids the market demand.

• Mexico's growing economy, rising disposable income, and rapid urbanisation play an impactful role in the growth of the market for isotonic drinks. As consumers become more affluent, they are willing to spend on premium products that offer health benefits and align with their active lifestyles. The rising urban population with a fast-paced lifestyle seeks convenient and on-the-go hydration options, making isotonic drinks an appealing choice.

Market Analysis

Based on form, the market is segmented into powder and liquid, among others. On the basis of nature, the market can be bifurcated into organic and conventional. The market, based on packaging type, is segmented into bottled, metal cans, and pouches, among others.

The market, based on distribution channel, is divided into hypermarkets and supermarkets, convenience stores, speciality stores, and online, among others. The major regional markets for isotonic drinks in Mexico are Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Mexico isotonic drinks market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• The Coca-Cola Company

• Pepsico Inc.

• Grupo Jumex

• AJE GLOBAL

• Otsuka Pharmaceutical Co., Ltd.

• Danone S.A.

• Grupo Pisa

• Ceres Pharma

• Una Marca De Ion Hydration SA DE CV

• Others

Market Share by Form

The Mexico market for isotonic drinks is experiencing growth due to increasing urbanisation and fast-paced lifestyle of the working population, leading people to favour on-the-go beverages. Isotonic drinks are composed of water and other nutrients that closely resemble the proportions found in the blood. They also efficiently replenish lost fluids due to excessive sweating and provide easily absorbable carbohydrates, specifically glucose, which is the body's preferred source of energy.

Market Share by Nature

The organic segment holds a major portion of the Mexico isotonic drinks market share. The demand for organic drinks is rising rapidly as these drinks have natural preservatives and low amounts of artificial ingredients. The health claims associated with organic isotonic drinks are also boosting their appeal. Moreover, the rising shift towards organic products amid growing eco-consciousness provides growth opportunities to the market.

Competitive Landscape

The Coca-Cola Company is recognised worldwide as a prominent beverage giant renowned for its flagship product, Coca-Cola. Since its establishment in 1889 in Georgia, the United States, the company has achieved an iconic status. Embodying its core values, Coca-Cola's mission encompasses refreshing the world, inspiring moments of optimism and happiness, as well as generating value and making a positive impact.

Pepsico Inc is a global company that specialises in the production and distribution of a wide range of food and beverage products. With a rich and varied collection of brands, PepsiCo has established itself as a key player in the consumer goods sector. The company was formed in 1965 following the merger of Pepsi-Cola and Frito-Lay, and since then, it has achieved remarkable growth and success. PepsiCo aims to deliver delightful and sustainable food and beverage options to consumers worldwide.

Grupo Jumex, a Mexican company, has gained recognition for its expertise in manufacturing and distributing fruit-based beverages and juices. Since its establishment in 1961, Jumex has emerged as a significant food and beverage giant, with a particular focus on fruit juices. The company is dedicated to offering consumers top-notch, nourishing, and invigorating fruit-based products.

Other players in the Mexico isotonic drinks market include AJE GLOBAL, Otsuka Pharmaceutical Co., Ltd., Danone S.A., Grupo Pisa, Ceres Pharma, and Una Marca De Ion Hydration SA DE CV, among others.

Key Highlights of the Report