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Report Overview

The Mexico functional food market reached approximately USD 7.04 Billion in 2024. The market is projected to grow at a CAGR of 3.90% between 2025 and 2034, reaching a value of around USD 10.32 Billion by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • As per industry reports, around 75 per cent of the adult population in Mexico is obese or overweight, creating an increased demand for weight management food products.

  • The Mexican government published anti-inflation decrees in 2023, allowing duty-free imports of dairy products such as milk, cream, and milk powder.

  • The United States was the biggest supplier of bread and bakery products to Mexico in 2021.

Compound Annual Growth Rate

Value in USD Billion

3.9%

2025-2034


Mexico Functional Food Market Outlook

*this image is indicative*

Mexico Functional Food Market Growth

Rising health awareness, growing prevalence of obesity, and rise in disposable income are some of the influential factors boosting the market growth. The increased import of American food into Mexico has significantly increased obesity as American food products are highly processed and contain large amounts of sugar and unsaturated fat. Functional foods such as low-fat dairy products and other weight-management food products can mitigate this and improve the health of a person. Moreover, with increased purchasing power, more consumers are willing to invest in premium and functional food products that can maintain their overall health.

Due to the rising popularity of plant-based diets, manufacturers are readily focused on the development of plant-based functional food such as plant-based alternatives to dairy which are enriched with additional nutrients. Probiotics are also gaining prominence in the Mexican market as they can improve gut health, improve digestion, aid with regular bowel movements, and inflammation-related issues. Functional snack products such as protein bars and bars enriched with nuts and seeds are also becoming popular among consumers looking for healthy snacking options.

Mexico Functional Food Industry Segmentation

“Mexico Functional Food Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type:

  • Bakery and Cereals
  • Dairy Products
  • Meat, Fish, and Eggs
  • Snack/Functional Bars
  • Soy Products
  • Others

Market Breakup by Ingredient:

  • Probiotics
  • Minerals
  • Proteins and Amino Acids
  • Prebiotics and Dietary Fibres
  • Vitamins
  • Others

Market Breakup by Application:

  • Sports Nutrition
  • Weight Management
  • Digestive Health
  • Clinical Nutrition
  • Cardio Health
  • Others

Market Breakup by Region:

  • Baja California
  • Northern Mexico
  • The Bajío
  • Central Mexico
  • Pacific Coast
  • Yucatan Peninsula

Mexico Functional Food Market Share

The sports nutrition segment accounts for a major share owing to its growing demand among athletes and gym enthusiasts who are looking for functional products which offer quick recovery and are enriched with proteins, vitamins, and minerals to assist with rapid muscle recovery. Meanwhile, the weight management segment is anticipated to gain robust growth in the coming years due to the prevalence of obesity and other related health concerns.

Leading Companies in Mexico Functional Food Market

The market players are rebranding and increasing their marketing efforts to gain a competitive edge in the market.

  • Danone S.A.
  • Nestlé S.A.
  • Kellanova
  • Abbott Laboratories
  • PepsiCo Inc.
  • The Kraft Heinz Company
  • General Mills Inc.
  • GANADEROS PRODUCTORES DE LECHE PURA SAPI DE CV
  • Chobani LLC
  • Herbalife International, Inc
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market reached an approximate value of USD 7.04 Billion.

The market is estimated to grow at a CAGR of 3.90% between 2025 and 2034.

The functional food market in Mexico is estimated to witness a healthy growth during 2025-2034 to reach around USD 10.32 Billion by 2034.

The market is being driven due to rising health awareness, a growing prevalence of obesity, and a rise in disposable income.

The key trends aiding the market include the rising popularity of plant-based diets and the growing demand for functional snacks.

Regions considered in the market are Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula, among others.

Based on product type, market segmentations include bakery and cereals, dairy products, meat, fish, and eggs, snack/functional bars, and soy products, among others.

Different applications are sports nutrition, weight management, digestive health, clinical nutrition, and cardio health, among others.

The major players in the market are Danone S.A.,Nestlé S.A., Kellanova, Abbott Laboratories, PepsiCo Inc., The Kraft Heinz Company, General Mills Inc., GANADEROS PRODUCTORES DE LECHE PURA SAPI DE CV, Chobani LLC, and Herbalife International, Inc, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Ingredient
  • Application
  • Region
Breakup by Product Type
  • Bakery and Cereals
  • Dairy Products
  • Meat, Fish, and Eggs
  • Snack/Functional Bars
  • Soy Products
  • Others
Breakup by Ingredient
  • Probiotics
  • Minerals
  • Proteins and Amino Acids
  • Prebiotics and Dietary Fibres
  • Vitamins
  • Others
Breakup by Application
  • Sports Nutrition
  • Weight Management
  • Digestive Health
  • Clinical Nutrition
  • Cardio Health
  • Others
Breakup by Region
  • Baja California
  • Northern Mexico
  • The Bajío
  • Central Mexico
  • Pacific Coast
  • Yucatan Peninsula
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Danone S.A.
  • Nestlé S.A.
  • Kellanova
  • Abbott Laboratories
  • PepsiCo Inc.
  • The Kraft Heinz Company
  • General Mills Inc.
  • GANADEROS PRODUCTORES DE LECHE PURA SAPI DE CV
  • Chobani LLC
  • Herbalife International, Inc
  • Others

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