Mexico Functional Food Market Report and Forecast 2024-2032

Mexico Functional Food Market Size

The Mexico functional food market reached approximately USD 7.04 billion in 2023. The market is projected to grow at a CAGR of 3.90% between 2024 and 2032, reaching a value of around USD 10 billion by 2032.

Mexico Functional Food Market Outlook

• As per industry reports, around 75 per cent of the adult population in Mexico is obese or overweight, creating an increased demand for weight management food products.

• The Mexican government published anti-inflation decrees in 2023, allowing duty-free imports of dairy products such as milk, cream, and milk powder.

• The United States was the biggest supplier of bread and bakery products to Mexico in 2021.

Mexico Functional Food Market Growth

Rising health awareness, growing prevalence of obesity, and rise in disposable income are some of the influential factors boosting the market growth. The increased import of American food into Mexico has significantly increased obesity as American food products are highly processed and contain large amounts of sugar and unsaturated fat. Functional foods such as low-fat dairy products and other weight-management food products can mitigate this and improve the health of a person. Moreover, with increased purchasing power, more consumers are willing to invest in premium and functional food products that can maintain their overall health.

Due to the rising popularity of plant-based diets, manufacturers are readily focused on the development of plant-based functional food such as plant-based alternatives to dairy which are enriched with additional nutrients. Probiotics are also gaining prominence in the Mexican market as they can improve gut health, improve digestion, aid with regular bowel movements, and inflammation-related issues. Functional snack products such as protein bars and bars enriched with nuts and seeds are also becoming popular among consumers looking for healthy snacking options.

Mexico Functional Food Industry Segmentation

“Mexico Functional Food Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Bakery and Cereals

• Dairy Products

• Meat, Fish, and Eggs

• Snack/Functional Bars

• Soy Products

• Others

Market Breakup by Ingredient

• Probiotics

• Minerals

• Proteins and Amino Acids

• Prebiotics and Dietary Fibres

• Vitamins

• Others

Market Breakup by Application

• Sports Nutrition

• Weight Management

• Digestive Health

• Clinical Nutrition

• Cardio Health

• Others

Market Breakup by Region

• Baja California

• Northern Mexico

• The Bajío

• Central Mexico

• Pacific Coast

• Yucatan Peninsula

Mexico Functional Food Market Share

The sports nutrition segment accounts for a major share owing to its growing demand among athletes and gym enthusiasts who are looking for functional products which offer quick recovery and are enriched with proteins, vitamins, and minerals to assist with rapid muscle recovery. Meanwhile, the weight management segment is anticipated to gain robust growth in the coming years due to the prevalence of obesity and other related health concerns.

Leading Companies in Mexico Functional Food Market

The market players are rebranding and increasing their marketing efforts to gain a competitive edge in the market.

• Danone S.A.

• Nestlé S.A.

• Kellanova

• Abbott Laboratories

• PepsiCo Inc.

• The Kraft Heinz Company

• General Mills Inc.

• GANADEROS PRODUCTORES DE LECHE PURA SAPI DE CV

• Chobani LLC

• Herbalife International, Inc

• Others

Key Highlights of the Report