The Mexico food service market size was valued at USD 44.75 Billion in 2025. The industry is expected to grow at a CAGR of 8.40% during the forecast period of 2026-2035 to reach a value of USD 100.25 Billion by 2035. The market growth is gaining momentum, fueled by a wave of strategic investments and partnerships that are rapidly expanding both local and international brands’ footprints.
Operators have been aggressively leveraging the Mexico food service market for their expansion over several years. They benefit from the country's favorable demographics, urbanization trend, and demand for internationally recognized brands of food to justify their aggressive expansion. For instance, in April 2025, Chipotle Mexican Grill made a milestone by signing a development agreement with Alsea to open the first outlets in Mexico by early 2026 thus marking a major international chain entry into the market via a local master operator. In addition to that, in March 2024 Alsea revealed its intention to double the pace of store openings thus aiming to go beyond 5,000 total stores by the end of the year, which reflects a strong domestic push to deepen penetration of the quick service, coffee, and fast casual formats.
These scenarios combined imply that Mexico food service market expansion is not only driven by consumer demand but also by cooperating supply-side expansion, global brands entering through local partnerships, and large multi-brand operators scaling up aggressively. This raises the competitive bar and builds structural capacity that allows increasing access across cities in the Mexican food service industry.
Base Year
Historical Period
Forecast Period
Compound Annual Growth Rate
8.4%
Value in USD Billion
2026-2035
*this image is indicative*
Business operators with a large share in Mexico food service market share are uniting their local holdings to have better control and make their expansion more efficient in Latin America. To exemplify this, in May 2025, Alsea acquired a 30% stake in the Colombian Starbucks franchise operator, Estrella Andina, from Nutresa, which was a strategic acquisition of a buyout to merge the Latin American footprint into one operator. These acquisitions help operators with the integration of supply chains and market learnings, which in turn accelerates expansion and thus increases scale and decreases fragmentation in the region.
Convenience store chains are quickly becoming the main access points contributing to the surging demand in the Mexico food service market, where they provide ready-to-eat meals and snacks in both urban and rural areas of Mexico. As an example, FEMSA, the owner of OXXO, in August 2024, agreed to purchase 249 United States convenience stores from Delek US Holdings for USD 385 million, which clearly shows OXXO’s plan for expansion outside of Mexico. OXXO with the increasing number of stores, not only propagates the distribution of ready-to-eat goods but also lifts brand awareness and provides an alternative channel for foodservice, thus making convenience retail a core source of revenue in the market.
Digital delivery platforms are making significant investments, which is positively influencing the growth of the Mexico food service market, as they increase their coverage, subsidies, and restaurant tie-ups. For instance, in November 2023, DiDi Food decided to invest as much as USD 410 million to expanding its operations for both ride-hailing and delivery in Latin America which includes Mexico with the main goal of gaining more users and restaurants. Improving logistics, getting more incentives, and reaching far places are some of the things that this money can do, and thus it is directly responsible for increased order volumes of the restaurants that are in partnership and an overall rise in food service consumption through delivery channels.
Suppliers in the Mexico food service market are introducing new packaged and ready-to-use food products which provide restaurants and convenience outlets with easy-to-adopt menu ingredients as well as retail SKUs thus enriching offerings and making them more convenient. A prime example is HERDEZ introducing its Traditional Refrigerated Salsa line in April 2023 that includes mild, medium, and chipotle and offers authentic Mexican flavors in ready-to-serve form that can be used by restaurants or retail stores. Such supplier innovations not only shorten kitchen prep time but also standardize flavor, and broaden product availability thus supporting both dine-in and take-out food service formats and stimulating market growth further.
Global chains are moving to a single digital system backed by cloud computing, which allows them to swiftly change menus, introduce loyalty programs, and ensure the same quality of service in all regions. This speeds up product innovation and market penetration. Citing an instance, in December 2023, McDonald's announced its global initiative of implementing one universal software platform for mobile apps, loyalty, kiosks and cloud tech. This new platform enables quick sharing of new products with all global partners, including those in Mexico food service market, which began in 2024. With this tech backbone, food service operators can almost simultaneously launch new menu items, digital combos or promotions, thereby raising the tempo of innovation and market responsiveness.
The EMR’s report titled “Mexico Food Service Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insights: The Mexico food service market scope comprises full-service restaurants, street stalls and kiosks, quick-service restaurants, and cloud kitchens, with operators tailoring strategies for each segment. Full-service and quick-service brands, such as McDonald’s and Starbucks, are expanding store networks and updating digital platforms to enhance customer experience. Street stalls and kiosks continue to attract consumers with affordability and convenience, while cloud kitchens are rapidly growing as brands experiment with delivery-only formats, new menu items, and partnerships with digital platforms to reach a wider audience efficiently.
Market Breakup by Structure
Key Insights: The Mexico food service market features a blend of independently owned eateries, small local cafés, pop restaurants, and kiosks, offering diverse, culturally rooted menus and flexible pricing that appeal to neighbourhood and value-seeking customers. At the same time, chained foodservice operators are scaling up rapidly by investing in new outlets, digital tools, and international brand partnerships. For instance, in March 2025, Alsea announced a CAPEX plan of MXD 6 billion to open 180–220 new locations across its chain portfolio, including QSR, coffee shops and full-service formats, reinforcing chain expansion and standardization. This dual structure that combines local independent venues and rapidly expanding chains gives the market both cultural variety and standardized convenience, catering to a broad consumer base across the Mexico food service market.
Market Breakup by Region
Key Insights: The Mexico foodservice market development shows strong regional contrasts, with each region playing to its strengths across tourism, culture, and urban demand. In the Yucatán Peninsula, known for tourism and gastronomy, operators are working to reposition the area as a culinary destination. For instance, in May 2025, the city of Valladolid was named Mexico’s top culinary destination at the 2025 Tianguis Turístico de México, spotlighting the region’s traditional cuisine and drawing tourist interest to local foodservice outlets. Across regions like Baja California, Northern Mexico, the Bajío, Central Mexico, and the Pacific Coast, market players adapt differently, from quick-service chain expansion and delivery-first formats to regional and independent eateries, tailoring their strategy based on urbanization levels, tourism cycles, and consumer preferences.
By type, full-service restaurants dominate the market growth
Compared to other types, full-service dining in Mexico remains a significant contributor to the country's foodservice market expansion, as foreign players try different hybrid formats to cover day parts and increase traffic. As an illustration, in March 2025, Dine Brands International declared its intention to inaugurate its first non-traditional dual-branched Applebee’s/IHOP restaurant in Mexico, folding breakfast- and dinner-oriented menus into one establishment at travel centers and airports. By doing this, the operator can attract various customer groups throughout the day, and at the same time, real estate and operations can be optimized, thereby propelling the business growth in the Mexico food service market.
With the change in consumer behavior towards convenience and home delivery, cloud kitchens are becoming a significant growth factor in the food service ecosystem of Mexico. L operators are benefiting from lesser overheads and digital ordering by starting delivery-only or multi-brand virtual kitchens. The market players are increasingly listing on delivery platforms to cater to busy, urban customers who are looking for quick and varied meals with minimal waiting time. This change is helping the food service market to become less dependent on the dine-in option. This helps to diversify and optimize cost structures and expand coverage in urban as well as peri-urban areas.
By structure, Independent Consumer Foodservice amass significant revenue
Small local restaurants and food stalls in the Mexico food service market, through the help of delivery platforms and digital-based initiatives, are turning from neighbourhood walk-ins into scaled business models. For instance, in November 2024, DiDi Food launched the programme to support micro and small restaurants by giving them visibility, marketing, app assistance, and training, thus helping them get new customers in cities. The program helps neighbourhood restaurants that have a limited budget to access the delivery demand and improve their operations and helps them compete with the big chains, thereby supporting the food service ecosystem with cultural diversity and grassroots entrepreneurship.
Chained consumer foodservice has been the main contributor to the growth of the Mexico food service market attributed to the ongoing chain expansions and new brand launches. Large-chain operators in Mexico are heavily investing in the launch of new concepts to meet emerging trends in consumer demands. For instance, in May 2025, Firehouse Subs announced a development agreement to bring its sandwich concept to 100 Mexican cities within a time frame of five years, thereby marking a new brand entry in the sandwich segment. As a result, chain networks are becoming more extensive and more prominent in terms of location coverage by combining brand-level investments, menu diversification, technological advances, and infrastructural support.
By region, Yucatán Peninsula has emerged as a hotspot
The Yucatán Peninsula is becoming the "Culinary Capital of Mexico" by merging traditional local food, refined dining, and tourist-oriented ventures. During the International Tourism Fair in May 2025, Yucatán was awarded the title of "Ibero American Capital of Gastronomy 2025". This is not only a trophy that local restaurants get more exposure and thus tourists, but the state also facilitates investment in hospitality and food service infrastructure all over the peninsula, contributing to the Mexico food service market growth. The prize, along with the programs aimed at promoting gastronomic tourism and the increasing number of restaurants, hotels, boutique eateries, and fine dining is attracting local and foreign visitors to the region. The result is an increase in footfall, menu innovation, and food service businesses that are not confined to the traditional tourist seasons.
Moreover, the Northern Mexico food service market is becoming a major area where chain operators can quickly broaden their business to satisfy the growing urban and suburban demand. To illustrate, in October 2025, Popeyes signed development agreements with local franchisees to open more than 300 restaurants in Northwest, West, Central, and Southeast Mexico, among other places. Such plans signify that these chains are confident of the increasing number of consumers in this region. The expansion provides the chains with the ability to offer uniform menus, simplify logistics, and enjoy supply-chain economies of scale, all of which facilitate the presence of quick-service formats in smaller cities and newly developing suburban areas for the customers.
Major Mexico food service market players are redeveloping their stores, digitally transforming their platforms, and creating localized menus to lure the increasing consumer demand in Mexico. International brands are, therefore, changing their brand portfolios, increasing franchise investments, and upgrading omnichannel services to keep their position firm. In effect, these changes provide brands with the opportunity to extend their reach, reduce service times, and give more personalized ordering experiences through apps, loyalty programs, and delivery partnerships.
Moreover, major food service companies, both domestic and international, are following the same path by focusing on partnerships, supply chain efficiency, and sustainability to get customer loyalty for a long time. Their move to cloud kitchens, ready-to-eat meal formats, and modern retail tie-ups is allowing them to be accessible to new consumer segments at a lower operational cost. Meanwhile, attractive packaging, ESG initiatives, and a broader range of store formats like drive-thru, express, and kiosk models are not only helping the market to grow but also enhancing the competitive position in the Mexico food service market landscape.
Founded in 1940 and headquartered in Chicago, Illinois, McDonald’s Corporation is a global leader in quick-service restaurants. The company manages an extensive network of both franchised and company-owned outlets, presenting a uniform menu that has become a global phenomenon. Besides, McDonald’s, using a double strategy of operational efficiency and customer experience, keeps on extending its influence in major markets like Mexico.
Domino’s Pizza Inc. was established in 1960 and is headquartered in Ann Arbor, Michigan. It is a multinational chain, which focuses on pizza delivery and carryout. The company is the first choice for a consumer, because of easy and fast tech-driven ordering systems with a consistently high-quality product. Consequently, in the Mexican market, Domino's is able to keep pace with rapid growth by operating company-owned stores and franchised stores.
Starbucks Corporation, established in 1971 and Seattle-based, is the most popular coffeehouse chain all over the globe. Among other things, the company puts its main emphasis on good coffee, specialty drinks, and the experience of buying in a certain format of retail. So, Starbucks strategic partnerships and expansions have enabled the brand to have a solid presence across the world, including in the Mexico food service market, where the trend of coffee consumption is on the rise.
Yum! Brands, Inc. was founded in 1997 and is located in Louisville, Kentucky. The company runs the leading fast-food chains such as KFC, Pizza Hut, and Taco Bell. Franchising and brand standardization being the main instruments of the company, Yum! keeps going deeper into emerging markets. New inventive menu items together with localization plans are the company's weapons in the fight for the longer sustain of the Mexican market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include Grupo Gigante S.A.B. de C.V., Aramark, CMR SAB De CV, Grupo Herdez S.A.B. de C.V., Burger King Corporation, and Panda Restaurant Group, Inc., among others.
Explore the latest trends shaping the Mexico Food Service Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on Mexico food service market trends 2026.
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In 2025, the Mexico food service market reached an approximate value of USD 44.75 Billion.
The market is projected to grow at a CAGR of 8.40% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 100.25 Billion by 2035.
Key strategies driving the market include rapid chain expansion, franchise partnerships, digital ordering and delivery integration, menu innovation, cloud kitchen adoption, and regional market penetration.
The growing influence of social media platforms on consumer behaviour and the increasing spending on advertising by foodservice establishments are likely to substantially increase the growth rate of the market in the coming years.
The major regional markets are Baja California, Northern Mexico, The Bajio, Central Mexico, Pacific Coast, and Yucatan Peninsula.
The different types are full-service restaurants, street stalls and kiosks, quick-service restaurants, and cloud kitchens, among others.
The key players in the market include McDonald’s Corporation, Domino’s Pizza Inc., Starbucks Corporation, Yum! Brands, Inc., Grupo Gigante S.A.B. de C.V., Aramark, CMR S.A.B. de C.V., Grupo Herdez S.A.B. de C.V., Burger King Corporation, Panda Restaurant Group, Inc., and other regional and international operators.
Major challenges include intense competition between chains and independents, rising operational costs, supply-chain disruptions, changing consumer preferences, regulatory compliance, and seasonal demand fluctuations.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Structure |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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