Mexico Flavoured Milk Market Report and Forecast 2024-2032

Mexico Flavoured Milk Market Outlook

The Mexico flavoured milk market size was approximately USD 1.77 billion in 2023. The market is assessed to grow at a CAGR of 8.6% between 2024 and 2032, reaching a value of USD 3.71 billion by 2032.

Key Trends in the Market

Flavoured milk is a kind of dairy-based beverage prepared from milk by adding sugar, colourings, and flavouring agents. It has the same nutritional value but longer shelf-life than traditional milk as it is sold after pasteurisation using the ultra-high-temperature (UHT) therapy. Commonly available as a refrigerated product, it is enjoyed by both children and adults owing to its great taste, convenient nature, and healthier profile compared to other sweetened drinks.

• One of the key Mexico flavoured milk market trends include the growing demand for healthier alternatives to carbonated beverages and soft drinks. Flavoured milk has much less sugar content compared to these beverages and offers similar nutritional benefits as that of standard milk. Their great taste and convenient nature make them a perfect choice for on-the-go consumption, especially for people following a healthier lifestyle.

• The highly competitive beverages industry demands manufacturers to continuously innovate their products and offer diverse choices to customers, keeping up with the evolving trends. They are experimenting with diverse ingredients to provide a range of options like organic flavoured milk and fat-free varieties, further making it available in flavours like cherry banana, raspberry, pistachio cocos, and many more. They are also focused on improving their packaging to make it more convenient and attractive while meeting the sustainability criteria of eco-conscious customers. This is likely to enhance the Mexico flavoured milk market demand in the coming years.

• The demand for flavoured milk with functional properties and added nutrition is growing as a result of increasing health consciousness globally. The growing preference for fortified food products is leading to the launch of flavoured milk infused with vitamins and minerals to boost the health of consumers.

Market Analysis

Based on flavour type, the market is segmented into chocolate, fruit, vanilla, coffee, and hazelnut, among others. On the basis of packaging, the market can be divided into paper based, plastic based, glass based, and metal based, among others.

The Mexico flavoured milk market segmentation, based on distribution channel, includes hypermarkets and supermarkets, speciality stores, convenience stores, and online, among others. The major regional markets for flavoured milk include Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Mexico flavoured milk market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Grupo Lala

• Ganaderos Productores de Leche Pura, S.A.P.I. de C.V (Alpura)

• Sigma Alimentos, S.A de C.V.

• NESTLÉ México, S.A. de C.V.

• Danone de México

• Hershey Mexico S.A. de C.V.

• Others

Market Share by Packaging

As per the Mexico flavoured milk market analysis, the paper-based packaging is widely preferred for milk and milk products. The packaging is done in the form of boxes, cartons, and cups, among others. To achieve improved barrier properties and seal-ability, paper is used in combination with or is impregnated with coatings, foil (aluminium), or plastic materials, according to industry standards.

The dominance of paper-based materials can be attributed to their various benefits like lightweight and convenience offered during storage or consumption, cost-efficiency, and printing benefits that enhance the marketing prospects for consumer goods. Moreover, with the growing focus on sustainable development, the demand for paper-based packaging is likely to increase due to its easy disposability and recyclability.

Market Share by Distribution Channel

The online segment is expected to account for a significant Mexico flavoured milk market share in the forecast period. The change in shopping behaviour of customers has led to an exponential rise in on-demand delivery, with consumers increasingly ordering fresh perishables online for regular consumption. The increasing marketing campaigns by manufacturers, the availability of a range of flavoured milk variants on online platforms, and various discounts offered by online marketplaces and platforms are expected to aid the segment growth.

Competitive Landscape

Grupo Lala, founded in 1949, is a Mexico-based manufacturer of food and beverage products with a special emphasis on the production and innovation of milk and dairy products, along with their marketing. The company currently has around 160 distribution centres in Mexico and has expanded its operations to regions like Brazil and the US.

Ganaderos Productores de Leche Pura, S.A.P.I. de C.V (Alpura), born in 1970, is a dairy product company based in Mexico. In 1982, the company debuted its Flavoured Milk product, packaged in Tetra Pak. Today, the company boasts an extensive portfolio of dairy products ranging from flavoured milk to infant milk and lactose-free yoghurt, developed following the highest quality standards.

Sigma Alimentos, S.A de C.V. is a Mexico-based food processing and distribution firm. With a presence in around 18 countries, the company offers quality food across various categories and different price points. The company is actively engaged in the dairy category and has a solid brand portfolio.

Other Mexico flavoured milk market players include NESTLÉ México, S.A. de C.V., Danone de México, and Hershey Mexico S.A. de C.V.

Key Highlights of the Report