Mexico Diapers Market Report and Forecast 2024-2032

Mexico Diapers Market Outlook

The Mexico diapers market size is projected to grow at a CAGR of 5.10% between 2024 and 2032.

Key Takeaways

• In 2019, the number of live births in Mexico was valued at approximately 2.1 million, which directly impacted Mexico diapers market growth.

• In 2018, the Mexican state of Chiapas had the highest birth rate in the country at approximately 23.5 births per 1,000 residents.

• Notable players in the market are Angelcare Holding Inc. (Diaper Genie), Kimberly-Clark Corp., Honest Company, Inc., Procter & Gamble Co., and Ontex Group N.V.

With the Mexican economy facing pressure, there is an increasing emphasis on value for money in the short to medium term. This trend is driven by high price-sensitivity in the country, leading to the prolonged use of price promotions like discounts, more content for the same price, and bundling nappies/diapers with other products such as baby wipes.

Private label brands are gaining significant traction in the Mexico diapers market share. Retailers like Walmart, Soriana, and Chedraui have introduced their own diaper brands, such as Walmart's Parent's Choice, Soriana's Bebé Soriana, and Chedraui's Chedraui Baby. These private label options offer value-for-money alternatives to the leading national brands, appealing to price-conscious consumers.

Moreover, brands are introducing eco-friendly and biodegradable diaper options. Pampers has launched its Pampers Pure Protection line, which uses plant-based materials. Similarly, local brand Dyper offers compostable diapers made from bamboo and other natural fibres. This trend reflects the growing environmental awareness among Mexican parents.

Furthermore, the ageing population and rising birth rate in Mexico are predicted to fuel the Mexico diapers market growth because they are practical, simple to use, and have good absorbency. Meanwhile in Colombia, as more parents try to potty train their kids earlier, training diapers are becoming more and more popular. Pull-ups, another name for training diapers, are intended to assist toddlers in making the switch from diapers to underwear.

The growing number of elderly people in Mexico is expected to drive market share for pad type and pant type adult diapers. Pad-style diapers are intended to be worn under everyday clothing by adults who require protection against mild incontinence. Contrarily, pant-style diapers are made to be worn just like regular underwear by adults who require protection against moderate to severe incontinence.

Market Segmentation

Mexico Diapers Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments

Market Breakup by Product Type

• Baby Diaper
  • Disposable Diapers
  • Training Diapers
  • Cloth Diapers
  • Swim Pants
  • Biodegradable Diapers

• Adult Diaper
  • Pad Type
  • Flat Type
  • Pant Type

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Pharmacies

• Convenience Stores

• Online Stores

• Others

Market Breakup by Region

• Baja California

• Northern Mexico

• The Bajío

• Central Mexico

• Pacific Coast

• Yucatan Peninsula

Competitive Landscape

Market players are focused on providing a wide range of diapers for the utmost protection and comfort of infants.

• Angelcare Holding Inc. (Diaper Genie)

• Kimberly-Clark Corp.

• Honest Company, Inc.

• Procter & Gamble Co.

• Ontex Group N.V.

• Essity AB

• Others

Key Highlights of the Report