Mexico Craft Beer Market Report and Forecast 2024-2032

Mexico Craft Beer Market Outlook

The Mexico craft beer market size reached USD 125.60 million in 2023. The market is projected to grow at a CAGR of 7.1% between 2024 and 2032, reaching almost USD 232.86 million by 2032.

Key Takeaways

• ACERMEX estimated that Mexican craft brewers produced 30 million litres of 13.5 billion litres of beer in 2021.

• Off-trade distribution channels are expected to record a rapid increase in sales of craft beer.

• Baja California is expected to dominate the market growth over the forecast period.

The emergence of homebrewing is one of the key Mexico craft beer market trends. The Mexican law considers the production and sale of alcoholic beverages at home as artisanal. According to Acermex, the Mexican beer association, independently-produced brews represent 1 in 100 beers sold in Mexico in 2021.

Baja, Mexico City, Monterrey, and Guadalajara are some of the key regions where the production and distribution of craft beer is concentrated. In 2022, some homebrew clubs across various regions came together to form the  Asociación de Cerveceros Caseros de México (ACCA) to promote the sales of craft beers domestically.

With an increasing number of women engaging in the distribution and quality assessment of craft beers, it is expected that employment opportunities are also likely to spur economic growth and contribute to the Mexico craft beer market expansion in the coming years.

Craft beers are especially popular among the younger and affluent Mexican population due to their connection with urban centres and major countries like the USA. Pale ale, stout, amber, and porter are amongst the most widely consumed varieties of craft beer in Mexico.

The Mexico craft beer market growth is also being driven by the incorporation of various flavours such as chilly peppers and coffee in the alcoholic beverage, which reflect the Mexican culture and identity. Moreover, the incorporation of various fruit flavours like berries and mango is also expected to enhance the consumer appeal for craft beer and drive the market growth in the forecast period.

Market Segmentation

Mexico Craft Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments

Market Breakup by Product

• Ales

• Lagers

• Others

Market Breakup by Distribution Channel

• On-Trade

• Off-Trade

Market Breakup by Region

• Baja California

• Northern Mexico

• The Bajío

• Central Mexico

• Pacific Coast

• Yucatan Peninsula

The key market players are Heineken N.V., Baja Brewing Co., Cervecería Aguamala, Cerveza Minerva SA de CV, Cervecería de Colima, Sierra Madre Brewing Company, and Beer Factory de México, SA de CV, among others.

Key Highlights of the Report