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Report Overview
The Mexico cosmetics market size reached nearly USD 11.10 Billion in 2024. The market is projected to grow at a CAGR of 5.50% between 2025 and 2034, reaching almost USD 18.96 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
-
Mexico ranks among the top 10 countries in the world in terms of cosmetics production.
-
An average Mexican spends $90 annually on purchasing cosmetics and personal care products.
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Nearly 96% of the Mexican population uses some beauty and personal care products.
Compound Annual Growth Rate
Value in USD Billion
5.5%
2025-2034
Mexico Cosmetics Market Outlook
*this image is indicative*
High beauty consciousness and purchasing power parity have driven many international brands to expand in Mexico. For instance, South Korean cosmetics giant Amorepacific debuted the Laneige brand of products in Mexico in 2023. This is expected to lead to an increase in the sale of cosmetics, driving the Mexico cosmetics market growth.
Increasing investments in cosmetic production in the country, in line with its thriving manufacturing sector, are further aiding the Mexico cosmetics market expansion. Unilever plc decided to invest $400 million in Nuevo Leon in February 2023 to create a new facility for manufacturing personal care and beauty products.
Leading cosmetic companies in the region are increasingly investing in research activities to drive innovation in the market and launch value-added cosmetic products. The growing awareness regarding pollutants and rapid climate change is prompting customers to shift towards beauty products infused with pollutant-fighting agents like algae, Vitamin C, and prebiotics, among others.
The shift towards sustainability is prompting Mexican consumers to seek products with naturally formulated ingredients, further propelling the Mexico cosmetics market development. Besides, customers prefer products that are sourced ethically and made from natural and indigenous ingredients.
Artificial intelligence and virtual reality are driving the shift towards the personalisation of cosmetic products. Major Mexico cosmetics market players are using digital diagnostic tools to convert their stores into experiential spaces to enable a consumer to make a more informed purchase decision. Moreover, the rise of tech-enabled packaging is attracting more consumers as it helps them in tracking the evolution of their skin and pre-select the products they require.
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Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Market Segmentation
Mexico Cosmetics Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Category:
- Hair Care
- Skin and Sun Care
- Makeup and Colour Cosmetics
- Fragrances and Deodorants
- Others
Market Breakup by Gender:
- Men
- Women
- Unisex
Market Breakup by Price Range:
- Mass
- Premium
Market Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacy and Drug Stores
- Speciality Stores
- Online
- Others
Market Breakup by Region:
- Baja California
- Northern Mexico
- The Bajío
- Central Mexico
- Pacific Coast
- Yucatan Peninsula
Competitive Landscape
The key Mexico cosmetics market players are:
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Procter & Gamble Company
- Unilever Plc
- Natura &Co.
- Mary Kay Inc.
- Oriflame Cosmetics SA
- Beiersdorf AG
- Johnson & Johnson Services, Inc.
- Others
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at nearly USD 11.10 Billion in 2024.
The market is projected to grow at a CAGR of 5.50% between 2025 and 2034.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 18.96 Billion in 2034.
The different price ranges of cosmetics include mass and premium.
The different distribution channels in the market include supermarkets and hypermarkets, convenience stores, pharmacy and drug stores, speciality stores,and online, among others.
The different segments considered in the market report are men, women, and unisex.
The major regions in the market include Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.
The key market players are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Procter & Gamble Company, Unilever Plc, Natura &Co., Mary Kay Inc., Oriflame Cosmetics SA, Beiersdorf AG, and Johnson & Johnson Services, Inc., among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Category |
|
| Breakup by Gender |
|
| Breakup by Price Range |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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