Mexico Bread Market Report and Forecast 2024-2032

Mexico Bread Market Outlook

The Mexico bread market size reached around USD 10.85 billion in 2023. The market is projected to grow at a CAGR of 5.4% between 2024 and 2032 to attain a value of nearly USD 17.59 billion by 2032.

Key Takeaways

• The growing interest in healthy and organic foods driven by the rising awareness of health is catering to the increase in demand for artisanal bread in Mexico.

• Grupo Bimbo SAB de CV, Grupo Mi Pan, and Rustic Pan SA de CV are a few of the major companies in the market.

• Tortillas play a major role in the Mexican diet and are considered the most popular and staple food among the economically weaker section of the population.

Bread refers to a baked food product made from moistened, kneaded, and fermented dough. It is available in different forms, including flat bread, leavened, loaves, buns, and rolls, among others. Bread is a staple food and an integral part of various cultures. It is also a good source of vitamin B and complex carbohydrates.

Mexico is experiencing a growth in wheat production, attributed to the implementation of the national plan in 2019, offering a subsidy of USD 302 per tonne up to 15 tons for wheat commodities. Through the price guarantee programme, small and medium-sized farmers receive semi-annual financial support for the production of wheat. There are over 2,200-2,500 types of bread in Mexico, with production largely concentrated in the State of Mexico, Michoacán, Veracruz, Puebla, Oaxaca, Mexico City, and Sonora.

Figure: Annual Wheat Production in Mexico (2018-2024)

Some of the major factors driving the Mexico bread market growth include the eating out culture and demand for healthy bread.  The increasing demand for healthier, more functional breads is leading to the greater adoption of artisanal breads across Mexico. The eating-out trend and rapidly changing consumer lifestyle and expanding the demand for bread as it is primarily used for convenience meals such as wraps and sandwiches.

Key Trends and Developments

Growing demand for healthy bread; the rising availability of different bread types; expanding customers’ lifestyles; and the rising demand for gluten-free bread are aiding the Mexico bread market expansion

Mexico Bread Market Trends

In Mexico, Grupo Bimbo SAB de CV, Con Alimentos SA de CV (Pronto), and artisanal companies like Rustic PAN and Kind Food México Artisanal Bakery are leading bread producers. Some popular types of bread in Mexico are the bolillo, a bread similar to a French baguette; the pan dulce, a sweet bread; and the telera, a soft, spongy, savoury bread. Mexico is widely known for its sweet bread, including concha, and pan de muerto.

Furthermore, the presence of favourable government initiatives such as the national plan for subsidising the production of wheat in Mexico and the MasAgro project are anticipated to improve the production of wheat, further supporting the Mexico bread market growth. In Central Mexico, including the Mexico City metropolitan area, the bakery sector’s preference for flours rich in protein content is supporting the production of crispy and hollow bread types.

Market Segmentation

Mexico Bread Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Artisanal bread is expected to hold a significant market share due to the extensive presence of artisanal bakeries in the country

Artisanal bread is anticipated to hold a significant portion of the Mexico bread market share in the coming years. Mexico has the presence of about 37 thousand small artisanal bread businesses, that employ more than 1.5 million Mexicans. The superior nutrition and flavour profile of artisanal bread are further propelling its demand among Mexicans.

Sales of bread from specialist retailers are likely to increase in Mexico in the forecast period

Specialist retailers are anticipated to hold the largest market share in the coming years. The increasing desire for sweet and savoury bread is leading to the emergence of small independent specialist bread shops and larger chains like Esperanza across Mexico. Setting up bakery franchises in Mexico involves low investment and high profitability, as a result of which the country has the presence of several specialist retailer franchises. Some of the key units include Hackl Artisan Bakers, Kiko Donuts, The Trough, Sharon’s, and La Xurería, among others.

Competitive Landscape

Major players in the Mexico bread market are increasing their collaboration, partnership, and research and development activities to gain a competitive edge

Other key players in the Mexico bread market include Pan Rol SA DE CV, and GRUMA, S.A.B. de C.V.

Mexico Bread Market by Region

Central Mexico accounts for a significant market share due to the presence of the Mexico City metropolitan area, the bakery sector’s preference for flours rich in protein content, and the rising production of crispy and hollow bread types. Mexico City is also home to four key food ordering platforms, namely Uber Eats, Sin Delantal, Rappi, and Didi Food, which drive the demand for fast foods, like burgers.

Baja California is anticipated to grow with the highest CAGR in the coming years due to the presence of key supermarkets, including Walmart, Superama, and Chedruai, selling whole wheat bread in their bakery sections. Fast-food chains in Baja California, including Burros & Fries, Beverly Burger’s, McDonald’s, and In-N-Out Burger, among others, are further fuelling the Mexico bread market expansion.

Key Highlights of the Report

Mexico Bread Market Report Snapshots

Mexico Bread Market Size

Mexico Bread Market Trends

Mexico Bread Market Regional Analysis

Mexico Bread Companies