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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Mexico Augmented Reality Market Outlook
The Mexico augmented reality market size is projected to grow at a CAGR of 42.30% between 2024 and 2032. The market is being driven by the robust growth of the e-commerce sector in Mexico.
Key Takeaways
- Head-mounted displays are expected to constitute a major portion of the Mexico augmented reality market share.
- The Mexican aerospace and defence sector is expected to become a leading end user of augmented reality tools.
- Increasing investments into development of AR tools is one of the key market trends.
Various e-commerce platforms in Mexico are using AR tools to enable consumers to understand the features and qualities of a product comprehensively while improving their shopping experience, which is fuelling the Mexico augmented reality market growth. In light of the increasing demand for fashion accessories, electronic items, and household goods, companies like Zara, Lego, and The Home Depot are expected to increase their investments in augmented reality in Mexico to capture a greater market share.
Increasing research and investment into augmented reality applications is expected to drive the use of AR tools in the healthcare sector. This has led to a significant breakthrough in Mexico’s healthcare industry and is expected to drive the Mexico augmented reality market expansion in the forecast period. The increasing attempts to reduce the affordability of healthcare are expected to surge the applications of ARs.
The integration of augmented reality with the financial sector is expected to emerge as one of the key Mexico augmented reality market trends. In September 2018, the Mexican government introduced two new 200 and 500 pesos banknotes, which could be examined under an augmented reality-based app for improving awareness regarding the different elements of national banknotes. Further advancements in the financial sector are expected to lead to greater integration of AR tools with banks and other financial entities.
Market Segmentation
Mexico Augmented Reality Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
- Hardware
- Software
Market Breakup by Display
- Head-Mounted Display
- Head-Up Display
Market Breakup by End Use
- Education
- Gaming and Entertainment
- Aerospace and Defence
- Automotive
- Healthcare
- Others
Market Breakup by Region
- Baja California
- Northern Mexico
- The Bajío
- Central Mexico
- Pacific Coast
- Yucatan Peninsula
Key Mexico augmented reality market players are focusing on various end use segments, including gaming and entertainment and education, to enhance their profitability and reach.
The key market players are Google LLC, Microsoft Corporation, Apple Inc., Meta Platforms, Inc., Lenovo Group Ltd., Seiko Epson Corporation, FYWARE SC, Inmersys, Vuzix Corporation, and RealWear, inc., among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
|
| Breakup by Display |
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| Breakup by End Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is projected to grow at a CAGR of 42.30% between 2024 and 2032.
The different components of augmented reality include hardware and software.
The major end uses in the market include education, gaming and entertainment, aerospace and defence, automotive, and healthcare, among others.
The different segments considered in the market report are head-mounted display and head-up display.
The major regions in the market include Baja California, Northern Mexico, The Bajío, Central Mexico, Pacific Coast, and Yucatan Peninsula.
The key market players are Google LLC, Microsoft Corporation, Apple Inc., Meta Platforms, Inc., Lenovo Group Ltd., Seiko Epson Corporation, FYWARE SC, Inmersys, Vuzix Corporation, and RealWear, inc., among others.
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