Base Year
Historical Year
Forecast Year
The global menstrual cup market size was valued at USD 891.8 million in 2023, driven by growing awareness about menstrual health along with eco-friendly and sustainable products across the globe. The market is expected to grow at a CAGR of 5.9% during the forecast period of 2024-2032, with the values likely to rise from USD 944.7 million in 2024 to USD 1497.4 million by 2032.
In recent times, menstrual cups have gained preference over other sanitary products such as pads or tampons, owing to its positive environmental impact. Government and non-profit organizations have made significant efforts to propagate increased application of menstrual cups over traditional non-biodegradable sanitary napkins. The market demand is also affected by the prevalence of conditions such as PCOD, PCOS, and other related conditions attributed to rising obesity rates, hectic and sedentary lifestyle patterns.
The convenience and comfort of menstrual cups is a key trend influencing the menstrual cup market demand as more females are investing in them. As they can be worn for extended amounts of time, a good alternative to pads and tampon and make travelling during the menstrual cycle easier. Many female athletes prefer to utilize menstrual cups.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Increasing Technological Advancements to Offer Smart Products
The growing integration of wearable technology in the medical ecosystem has led to the development of smart menstrual cups. In February 2023, a Bristol based start-up Emm collaborated with University of Cambridge to develop the first one of a kind smart menstrual cup aimed at monitoring menstrual flow rate, volume, length, and regularity. Integrated with smart biosensors, it also works on informing the users about emptying their cup. The advent of latest technologies is expected to boost the menstrual cup market growth in the future as well.
Improvements in Design for Effortless Application
To address a wider section of population, particularly with a lower cervix and weakened pelvic floor muscles, researchers have been developing improved menstrual cup designs. In January 2023, Louisiana New Product Development Company launched Leia Sustainable Menstrual Cup . This cup contains a slanted yet firm grip and contains easy to grip rings for convenient cup removal and adjustment.
In February 2023, United States based product development engineer designed a new menstrual cup called ‘Capd Period’. This innovative menstrual cup can be emptied without removing it. Along with sustainability, it also focuses on providing comfort to women. Such initiatives focused on enhancing the existing designs anticipated to help the menstrual cup market value grow during the forecast period.
Rising Popularity Amongst Women Working in Diverse Careers
In July 2023, the AstroCup team in collaboration with Cornell University researchers developed a Lunette menstrual cup which primarily emphasized on its reusability. In addition, these cups were also investigated for astronauts as they generally have limited options (either tampons, pads, or hormonal treatments) during menstruation. Since menstrual cups do not generate any trash during long-duration missions, they may be a potential solution for female astronauts.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
Market Breakup by Product Type
Market Breakup by Material Type
Market Breakup by Shape
Market Breakup by Size
Market Breakup by Distribution Channel
Market Breakup by Region
With high emphasis on improving female reproductive health and reduce the risk of infections associated with tampons and sanitary napkins, there has been high focus on spreading awareness on menstrual cup application. The United States is expected to lead the menstrual cup market in upcoming years. The rising number start-ups, aimed at moving the population from using standard tampons to menstrual cups is a major aspect for market growth. In September 2023, a viral period care brand called Sunny has launched a Sunny Cup + Applicator, which is a reusable period cup that inserts like a tampon with the help of its reusable applicator.
On the other hand, the Asia Pacific region is anticipated to grow in terms of the global menstrual cup market share. The growth can be attributed to increasing focus on removing the taboos associated with female reproductive health. With a vision to boost awareness and normalize menstrual healthcare, the Indian government launched ‘Thinkal’ project in September 2023, which helped in distributing menstrual cups to the women belonging to a reproductive age group and came from an economically poor household. The launch of such campaigns is projected to fuel the region’s market value in the coming years.
Read more about this report - REQUEST FREE SAMPLE COPY IN PDF
The rising number of mergers and acquisitions is a key factor boosting the market growth. In July 2023, &SISTERS , a sustainable period care brand that deals with compostable pads, tampons and liners made a stride in the menstrual cup domain by acquiring Mooncup®, world’s first silicone menstrual cup. This acquisition aligns the company’s overall motto that to mainstream plastic ridden products. The rising emphasis on promoting sustainability is a major factor for boosted market growth.
There has been a rising trend of similar activities being conducted by different companies. The key features of the global menstrual cup market report include patent analysis, grants analysis, clinical trials analysis, funding and investment analysis, partnerships, and collaborations analysis by the leading key players. The major companies included in the report are as follows:
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2017-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Material Type |
|
| Breakup by Shape |
|
| Breakup by Size |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Supplier Landscape |
|
| Companies Covered |
|
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
The market attained a value of about USD 891.8 million in 2023, driven by growing awareness about menstrual health along with eco-friendly and sustainable products across the globe.
The market is anticipated to grow at a CAGR of 5.9% during the forecast period of 2024-2032, likely to reach a market value of USD 1497.4 million by 2032.
The market demand is increasing emphasis on promoting menstrual health and decreasing infections associated with prolonged application of sanitary napkins and tampons. Rising prevalence of conditions, such as PCOS and PCOD, due to stressful and sedentary lifestyles and unhealthy dietary habits is another driver for market demand.
The major market trends of the market include the surging number of initiatives by various governments, numerous campaigns and organisations promoting the use of menstrual cups, higher focus on utilisation of eco-friendly products, and the development of the pharmaceutical industry. In September 2023, the government of India launched ‘Thinkal Project’ in the southern part of the country that focused on distributing menstrual cups to women in their reproductive age.
Based on product types, the market is divided into disposable and reusable.
Small, medium, and large sizes are commonly available in the market.
Menstrual cup shapes includes round, hollow, pointy, and flat.
Based on material type, the market is divided into medical grade silicones, natural gum rubber, thermoplastic elastomer, and latex.
Major distribution channels include hospital pharmacies, retail pharmacies, online pharmacies, supermarkets, department stores and others.
The major regions of the market include North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America is currently leading the global market.
Key players involved in the market are Diva International Inc., YUUKI Company, Redcliffe Hygiene Private Limited, Mooncup Ltd., EARTH CARE SOLUTION, Sirona Hygiene Private Limited, Me Luna, Ruby Cup, Fleurcup, CNEX AIE SL, Saalt, INTIMINA, OrganicCup ApS, Lena Cup, Procter & Gamble, The Keeper, Inc. and Anigan.
Purchase Full Report
Datasheet
Single User License
One User
Five User License
Five Users
Corporate License
Unlimited Users
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
Share