Global Men's Wear Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Men’s Wear Market Overview

Men's wear, or men's apparel, refers to clothing specifically designed for men, tailored to their sizes and physical characteristics. Such garments are typically durable and robust, enhancing a man's attractiveness and presentability. Styles and products in men’s wear vary according to occasion, environment, and personal taste, affecting the demand of the men’s wear market. In October 2024, David Nieper launched its first menswear collection for Christmas, marking a significant milestone in its 60-year history. This limited-edition range highlighted British craftsmanship, sustainability, and timeless design, reflecting the brand's core values.

Key factors increasing the men's wear market revenue include a growing number of male shoppers, rising disposable incomes, increased interest in fashion among men, and rapid urban development in emerging economies. The expansion of the e-commerce sector further boosts market growth by offering convenient online shopping options for men's wear across various styles, types, and price ranges. According to the Australian Bureau of Statistics (ABS), the e-commerce retail sector accounted for 41.5% of the increase in value added by digital activities in Australia during the 2020-21 period.

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Men’s Wear Market Growth

As per men’s wear market analysis, technological advancements in the textile industry have resulted in the creation of innovative fabrics that address the changing needs and preferences of consumers, particularly in men’s apparel. For instance, moisture-wicking fabrics are engineered to draw sweat away from the skin to the outer surface, where it evaporates more quickly. This technology keeps wearers dry and comfortable, especially during physical activities or in warm weather. In November 2023, Levi’s launched a revolutionary menswear line featuring digitally connected denim. This innovative collection allows users to control their devices through touch-sensitive panels integrated into the fabric, seamlessly blending style and functionality for the tech-savvy consumer.

Cultural shifts in gender norms and the acceptance of diverse styles enable men to engage with fashion more freely, promoting creative expression. At the same time, brands that offer unique styles and quality craftsmanship can build strong customer loyalty, resulting in repeat purchases and consistent increase in the men’s wear industry revenue. In November 2023, COS unveiled a minimalist menswear collection that features clean lines and versatile pieces for the modern man. The range includes tailored suits, shirts, and casual wear, highlighting timeless design and high-quality fabrics to elevate everyday style.

Industry News

October 2024

French brand Sœur launched its inaugural menswear capsule collection, Frère, representing an exciting expansion beyond women’s fashion. The collection included stylish, versatile pieces inspired by contemporary Parisian aesthetics and emphasised a gender-neutral approach. Committed to sustainability, it attracts both loyal customers and new shoppers seeking chic, minimalist menswear.

September 2023

ASOS introduced its "Responsible Edit" for menswear, showcasing a selection of sustainable clothing options. The collection featured denim, shirts, and outerwear crafted from eco-friendly materials, meeting the growing demand for stylish yet sustainable fashion choices among young men.

Men’s Wear Market Trends

Sustainability is transforming the global men’s wear market as brands increasingly embrace eco-friendly materials and ethical production methods. As consumers demand greater transparency in sourcing, this trend encourages innovation in materials like organic cotton and recycled fabrics, while promoting circular fashion through rental services and second-hand marketplaces. Brands prioritising sustainability not only improve their image but also attract eco-conscious shoppers, making it crucial for future growth in the men’s wear industry. In September 2023, Reiss launched a sustainable menswear line featuring recycled fabrics and organic cotton. This collection, which includes tailored suits, casual shirts, and versatile trousers, successfully combines sophistication with eco-consciousness, targeting the modern man who appreciates both style and sustainability and highlighting Reiss’s commitment to responsible fashion.

Athleisure

Athleisure continues to dominate the menswear market by effortlessly blending comfort and style. This trend signifies a lifestyle shift where casual, sporty clothing is appropriate for both workouts and everyday wear. The rise of remote work has increased the demand for versatile apparel that combines function and fashion, thus influencing the men’s wear market dynamics and trends. Brands create innovative technical fabrics and designs that boost performance while maintaining a stylish appearance. As wellness and fitness culture becomes more embedded in daily life, athleisure remains a popular choice, appealing to a broad demographic seeking comfort without sacrificing style. In September 2023, Nike unveiled its latest sportswear collection, emphasising performance and innovation. This range features advanced materials designed for breathability and flexibility, catering to athletes and fitness enthusiasts. With its vibrant colours and modern designs, the collection aims to inspire men to stay active while looking fashionable.

Opportunities in the Men’s Wear Market

Inclusivity

Inclusivity is increasingly shaping the menswear market, as brands acknowledge the importance of catering to diverse body types, identities, and styles. The movement towards inclusive sizing and marketing strategies seeks to reflect the varied experiences of contemporary consumers. Brands are broadening their size ranges and promoting gender-neutral clothing, creating a more welcoming environment. This trend in the men’s wear market not only expands the customer base but also strengthens brand loyalty as consumers see themselves represented. With inclusivity becoming a standard expectation, brands that prioritise diversity in their offerings are likely to prosper. In September 2024, Macy's launched Mode of One, a new private brand for men that provides versatile, high-quality essentials suitable for various occasions. By emphasising inclusivity with a range of sizes, the collection aims to attract younger shoppers and boost Macy's competitiveness in the men’s wear market.

Market Restraints

The men's wear market encounters several significant restraints. Economic fluctuations, such as recessions and inflation, lead to reduced consumer spending and heightened production costs, adversely affecting sales and profitability. Disruptions in the supply chain, stemming from geopolitical tensions and natural disasters, can cause delays and increased costs, impacting inventory levels. Intense competition from established brands and new direct-to-consumer entrants results in price wars and complicates differentiation.

Additionally, rapidly evolving consumer preferences require brands to continuously adapt to trends such as sustainability and inclusivity, necessitating considerable investment in research and development. Regulatory challenges, including labour laws and environmental standards, complicate production, and distribution, raising costs and requiring strategic compliance efforts for brands to maintain competitiveness.

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Men’s Wear Industry Segmentation

The EMR’s report titled “Men’s Wear Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Trousers
• Denims
• Shirts and T-Shirts
• Ethnic Wear
• Winter Wear
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Men’s Wear Market Share

By Product Type Insights

Trousers provide versatility and comfort, making them essential in men's wardrobes. They suit a variety of occasions, from formal to casual, and are available in different styles and fits to accommodate diverse body types. Trousers can elevate a polished look, particularly in professional settings, while also being suitable for leisure activities. Their wide-ranging appeal guarantees consistent demand, making them a lucrative segment in the growth of the men’s wear industry. In October 2023, Zara introduced a new range of trousers featuring tailored fits and sustainable materials. The collection prioritises versatility, offering styles suitable for both casual and formal occasions. With a selection of colours and patterns, these trousers aim to enhance the modern man’s wardrobe.

Denim remains a timeless fashion choice that appeals to a broad audience. Its durability and comfort make it perfect for everyday wear, while its versatility allows for a range of styling options, from casual to semi-formal. Denim can be easily paired with other garments, making it an essential element of many outfits. The continuous evolution of denim styles and finishes keeps this segment vibrant and relevant, fostering ongoing consumer interest and providing several opportunities in the men’s wear market. In August 2023, Levi's unveiled its latest denim collection, featuring innovative fits and eco-friendly materials. This line emphasises durability and comfort while offering a variety of styles, from classic cuts to modern silhouettes, aimed at fashion-conscious men seeking high-quality denim options.

Shirts and T-shirts are essential items in men’s fashion, providing both comfort and style. They serve as the foundation for a variety of outfits, suitable for both casual and formal occasions. The wide array of designs, fabrics, and fits allows brands to cater to different consumer preferences. Additionally, graphic T-shirts and statement shirts can tap into current trends, enhancing brand engagement. This segment benefits from steady demand, making it a key contributor to the growth of the men’s wear market. In September 2023, Mango launched its latest collection of shirts, showcasing a blend of classic and contemporary designs. The range features breathable fabrics and bold patterns, perfect for both casual and formal settings, aiming to elevate the everyday style of men who seek comfort and sophistication.

Ethnic wear plays an important role in the men’s wear demand growth, especially in areas with rich cultural traditions that drive demand. This category enables men to showcase their cultural identity and heritage, making it particularly appealing during festivals and special events. The rising interest in traditional garments among younger generations also fuels this demand. As globalisation progresses, ethnic wear has gained a foothold in mainstream fashion, enhancing its market appeal, and providing brands with a unique niche to explore. In October 2022, Myntra launched Tasva to broaden its men’s ethnic wear offerings ahead of Diwali. Featuring stylish designs by Tarun Tahiliani, the collection emphasises modern silhouettes and comfortable fits, combining timeless style with premium quality for contemporary festive attire.

Winter wear is essential for colder climates, offering warmth and protection while allowing for stylish layering. This category encompasses a variety of products, including coats, jackets, and thermal wear, catering to diverse consumer needs. The growing interest in outdoor activities and fashion trends in winter clothing presents opportunities for innovation and differentiation. With an increasing emphasis on functional and stylish winter apparel, this segment remains a key component of men’s wear demand, particularly during seasonal peaks. In November 2023, Uniqlo introduced its winter wear collection, designed to provide warmth and style during the colder months. The range features insulated jackets, sweaters, and thermal layers, all made with innovative materials, focusing on functionality while maintaining a sleek, modern aesthetic for the contemporary man.

By Distribution Channel Analysis

Multi-brand retail outlets provide a diverse shopping experience by featuring a wide array of products from various brands all in one place. This convenience appeals to consumers seeking variety, enabling them to effortlessly compare styles, prices, and quality. Such outlets enhance brand visibility and facilitate cross-selling opportunities, while leveraging bulk purchasing to secure better prices for customers. Knowledgeable staff also enhance service, increasing customer satisfaction and loyalty, which, in turn, supports men’s wear market share. In September 2023, Macy's launched a multi-brand men's wear section in its flagship store in New York City. This initiative showcases various popular labels, enabling shoppers to discover new trends while enjoying exclusive in-store promotions and personalised styling services.

Online stores have revolutionised the global men's wear market by offering unparalleled convenience and accessibility. Shoppers can browse and make purchases from anywhere at any time, overcoming geographical barriers and broadening the customer base. These platforms generally provide a vast selection of products, making it simple to explore different styles and brands. Personalised recommendations and customer reviews further enhance the shopping experience, while reduced operating costs facilitate competitive pricing, contributing to growth in the men's wear market. In August 2023, Uniqlo expanded its online offerings by launching a men’s seasonal collection. This range emphasises lightweight, breathable fabrics ideal for summer, ensuring customers enjoy comfort and style while shopping conveniently from home.

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Men’s Wear Market Regional Insights

Europe Men’s Wear Market Analysis

Europe is witnessing a notable increase in men’s wear demand, particularly in Germany, Italy, and France. Brands are broadening their size ranges and styles to promote inclusivity, reflecting changes in society. Meanwhile, the growth of e-commerce provides consumers with convenience and variety, encouraging brands to enhance their online presence. In 2022, Eurostat data revealed that disposable income in Europe reached 18,706 PPS per person, marking a year-on-year increase of 3.85%.

North America Men’s Wear Market Trends

The North American men’s wear market value is set for substantial growth, supported by major companies such as Ralph Lauren, Nike, and Brooks Brothers. North American brands provide a variety of styles suitable for different occasions, focusing on high-quality materials and craftsmanship to appeal to consumers looking for durability and fashion in menswear. In March 2024, Wordans announced its expansion throughout Canada to meet the growing demand for stylish and accessible men's fashion, offering a wide selection that includes affordable t-shirts and wholesale clothing.

Asia Pacific Men’s Wear Market Insights

In India brands such as Fabindia, Manyavar and Raymond highlight the growing men’s wear market share in the Asia-Pacific region. The market encourages innovation in materials and sustainable practices, with a significant youth demographic boosting demand for trendy, casual, and athleisure wear, compelling brands to stay relevant and stylish. Industry reports estimate the Indian textile and apparel market to be around USD 165 billion in 2022, consisting of USD 125 billion from domestic sales and USD 40 billion from exports.

Latin America Men’s Wear Market Analysis

Key markets in the region include Brazil, Mexico, and Argentina, where there is significant demand for men’s wear market. Seasonal variability in Latin America creates a demand for a wide range of clothing options, from summer to winter apparel. Furthermore, investing in local production helps reduce costs and supports regional economies, benefiting both brands and consumers. In September 2023, Lojas Renner launched a new menswear collection, featuring a variety of stylish choices at affordable prices, catering to a wide consumer base.

Middle East and Africa Men’s Wear Market Driving Factors

The African men’s wear market is growing, especially in Niger, Chad, Egypt, Ethiopia, and Morocco. Investing in local manufacturing reduces costs and enhances regional economies, while the growth of e-commerce improves accessibility, allowing consumers to discover a broader selection of menswear from various brands. In March 2023, Naked Ape, a new Nigerian menswear brand, launched with a focus on urban streetwear, blending local culture with modern fashion trends and rapidly gaining popularity among young people.

Innovative Startups in the Men’s Wear Market

Innovative startups in the men’s wear market offer numerous advantages, such as unique designs that challenge traditional norms and a focus on sustainability through eco-friendly materials. They provide customization options for personalised garments and employ direct-to-consumer models, reducing costs for consumers. Their agility allows quick adaptation to fashion trends and consumer feedback, promoting innovation. Many draws inspiration from local culture, enhancing diversity and inclusivity. By engaging with their communities, they foster loyalty, while leveraging technology for a seamless online shopping experience. Collectively, these factors contribute to a dynamic menswear market that aligns with contemporary consumer demands.

June 2023- TAAZ, a startup from South Africa, unveiled its sustainable menswear collection, emphasising eco-friendly materials and ethical production practices. Aiming to serve environmentally conscious consumers, TAAZ blends style with sustainability, providing versatile pieces that resonate with the modern man. The brand seeks to transform the fashion industry through innovative methods and responsible sourcing.

August 2023 - Dapper & Wise, a newly established menswear brand in the UK, concentrates on creating tailored garments that combine traditional craftsmanship with modern design. By offering bespoke options, the brand allows each customer to personalise their outfits to reflect their unique style and achieve a perfect fit. Dapper & Wise is dedicated to quality and meticulous attention to detail, appealing to discerning fashion enthusiasts.

Competitive Landscape

The men’s wear market key players are dedicated to sustainability, implementing eco-friendly practices across their supply chains, and promoting ethical production standards. They prioritise creativity and innovation, encouraging artistic expression and cultural initiatives. With a strong emphasis on social responsibility, they aim to lead in environmental stewardship within the luxury sector, while providing high-quality products that reflect the rich heritage and craftsmanship of their brands.

Key Industry Players

Adidas AG: Headquartered in Herzogenaurach, Germany, is a leading global sportswear brand established in 1949. Known for its innovative designs and high-performance athletic apparel, Adidas prioritises sustainability and technology, offering footwear and clothing that seamlessly blend style with functionality. The brand also maintains a strong presence in sports sponsorship and collaborations with various artists and designers.

Burberry Group Plc: Founded in 1856 and based in London, United Kingdom, Burberry Group Plc is a renowned British luxury fashion house famous for its iconic trench coats and distinctive tartan patterns. The brand merges heritage with modernity, providing ready-to-wear, accessories, and fragrances. Burberry is dedicated to sustainability and has adopted digital innovations to enhance customer experiences and engagement.

Balenciaga SA: Established in 1919 and headquartered in Paris, France, is a prestigious luxury fashion brand celebrated for its avant-garde designs and bold silhouettes. Founded by Cristóbal Balenciaga, the brand has evolved under various creative directors, consistently challenging fashion norms. Balenciaga offers a diverse range of ready-to-wear, accessories, and footwear, catering to a fashion-forward clientele.

Giorgio Armani S.p.A: Founded in 1975 and based in Milan, Italy, is a renowned luxury fashion house recognised for its elegant and timeless designs. The brand encompasses a wide array of products, including ready-to-wear, accessories, and fragrances. Armani is dedicated to quality craftsmanship and sophisticated aesthetics, appealing to a global clientele with discerning tastes for luxury.

Other market key players in the men’s wear market report are H & M Hennes & Mauritz GBC AB, Kering, Levi Strauss & Co., Nike, Inc., Prada S.p.A and Ralph Lauren Corporation among others.

Recent Development

September 2023

Australian activewear brand P.E Nation expanded its offerings by launching a new menswear line. The collection focused on functional yet stylish pieces, merging performance with streetwear influences. The brand sought to address the rising demand for versatile, high-quality athletic apparel in the men's market.

July 2023

Indian menswear brand Nirmooha unveiled its latest collection, highlighting sustainable fashion. The range featured handcrafted garments that combined traditional techniques with contemporary designs. Nirmooha aimed to promote local artisans while appealing to environmentally conscious consumers, featuring the significance of sustainability in the modern menswear landscape.