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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Men’s Underwear Market Size
The global men’s underwear market size reached a value of approximately USD 37.76 billion in 2023. The market is further expected to grow at a CAGR of 5.90% between 2024 and 2032, reaching a value of USD 63.26 billion by 2032.
Key Trends in the Market
Underwear, also referred to as undergarments and underclothing, is a clothing item worn by people beneath their outer clothes. Underwear is worn for a variety of reasons, including to provide support and protection for the genital area, to absorb sweat and moisture, to prevent chafing, and to provide warmth in colder climates.
- The men's underwear market is influenced by several trends and drivers, including changing fashion trends, increased brand awareness, and growing demand for comfort and functionality. One of the key trends in the market is the growing popularity of sustainable and ethical underwear brands, with organic cotton emerging as a popular fabric choice due to its softness and breathability, apart from its environmental benefits.
- The growing popularity of e-commerce platforms is one of the major men’s underwear market drivers, providing a new avenue for players to reach consumers and expand their market share. Additionally, e-commerce platforms provide manufacturers with valuable data on consumer preferences, which can be used to develop more targeted marketing strategies and product offerings.
- Despite the significant men's underwear market growth opportunities, several challenges must be addressed. One of the key challenges is the intense competition in the market, with numerous established and emerging players vying for market share.
Men’s Underwear Market Report Snapshots
Men’s Underwear Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 37.76 billion.
The market is expected to grow at a CAGR of 5.9% between 2024 and 2032.
The market is estimated to witness a significant growth in the forecast period of 2024-2032 to reach USD 63.26 billion by 2032.
The market for men’s underwear is being driven by rising brand awareness and increasing demand for comfortable, durable and functional innerwear for men.
The major men’s underwear market trends include the improved customer reach enabled by e-commerce platforms and the rising popularity of eco-friendly and sustainable underwear options.
The major regional markets for men’s underwear include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The types of men’s underwear available in the market include briefs, boxer briefs, trunks, and boxers, among others.
The fabrics utilised for men’s underwear/innerwear include cotton, polyester, modal, and nylon, among others.
The key market players include PVH Corp., Nike, Inc., Jockey International Inc., Levi Strauss & Co., HanesBrands Inc., Ralph Lauren Corporation, Perry Ellis International Inc., AEO Management Co., PEI Operating LLC, and Hugo Boss AG, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124