Global Men’s Underwear Market Growth Analysis - Forecast Trends and Outlook (2024-2032)

Global Men’s Underwear Market Outlook

The global men’s underwear industry size reached a value of approximately USD 37.76 billion in 2023. The market is further expected to grow at a CAGR of 5.90% between 2024 and 2032, reaching a value of USD 63.26 billion by 2032.

Men’s Underwear Market Share

The men's underwear market is experiencing significant growth, driven by increasing demand for comfort, premium fabrics, and fashion-forward designs. With a rising focus on hygiene and lifestyle, consumers are seeking high-quality, breathable fabrics like cotton and microfiber. Market segments such as briefs, boxers, and trunks are witnessing diverse preferences based on regional trends and consumer behavior. E-commerce platforms and digital marketing have played a pivotal role in expanding market reach, as online sales of men’s underwear surge. Brands are leveraging innovations like moisture-wicking technology, sustainability, and body-positive designs to capture market share in both developed and emerging economies.

Key Trends in the Market

Underwear, also referred to as undergarments and underclothing, is a clothing item worn by people beneath their outer clothes. Underwear is worn for a variety of reasons, including to provide support and protection for the genital area, to absorb sweat and moisture, to prevent chafing, and to provide warmth in colder climates.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

• The men's underwear market is influenced by several trends and drivers, including changing fashion trends, increased brand awareness, and growing demand for comfort and functionality. One of the key trends in the market is the growing popularity of sustainable and ethical underwear brands, with organic cotton emerging as a popular fabric choice due to its softness and breathability, apart from its environmental benefits.

• The growing popularity of e-commerce platforms is one of the major men’s underwear market drivers, providing a new avenue for players to reach consumers and expand their market share. Additionally, e-commerce platforms provide manufacturers with valuable data on consumer preferences, which can be used to develop more targeted marketing strategies and product offerings.

• Despite the significant men's underwear market growth opportunities, several challenges must be addressed. One of the key challenges is the intense competition in the market, with numerous established and emerging players vying for market share.

Men’s Underwear Market Analysis

Based on type, the market is segmented into briefs, boxer briefs, trunks, and boxers, among others. Based on fabric, the market can be divided into cotton, polyester, modal, and nylon, among others. The regional markets for men’s underwater include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The global men’s underwear market report gives a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• PVH Corp.

• Nike, Inc.

• Jockey International Inc.

• Levi Strauss & Co.

• HanesBrands Inc.

• Ralph Lauren Corporation

• Perry Ellis International Inc.

• AEO Management Co.

• PEI Operating LLC

• Hugo Boss AG

• Others

Market Share by Type

The men’s underwear market analysis indicates that trunks are expected to display the highest growth rate during the forecast period. The millennials and members of Generation X are increasingly drawn towards this style due to its versatility and suitability for various occasions, including formal and casual wear, as well as athletic activities.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

Trunks are known to accentuate the muscles and slim down the thighs due to their shorter and leaner design, which has become a popular feature among the younger demographic. Given their multi-functional use, trunks are projected to witness a surge in demand, particularly among sports enthusiasts and individuals engaged in aquatic adventures.

Market Share by Fabric

The cotton fabric is expected to hold the largest men’s underwear market share during the forecast period. This is because cotton has unique characteristics that make it soft, lightweight, and breathable, resulting in consumers preferring it over other materials. Cotton is highly absorbent, moisture-resistant, and comfortable to wear. Furthermore, cotton is a durable material that can withstand high temperatures, detergent, and bleach, which means it lasts longer and is more cost-effective in the long run.

Competitive Landscape of Men’s Underwear Industry

PVH Corp., formerly known as Phillips-Van Heusen Corporation, is an American clothing company that designs and markets apparel and footwear for men, women, and children. The company operates globally, with a presence in North America, Europe, and Asia, and owns several popular fashion brands such as Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, Arrow, Warner's, Olga, True&Co., Geoffrey Beene. The company distributes its products through various channels, including wholesale, retail, and e-commerce.

Nike, Inc. is a multinational corporation based in Beaverton, Oregon, USA. The company has been a leading figure in the design and development of different types of footwear, clothing, sports equipment and accessories, and many other services. Since the company's founding in 1964, it has grown to be one of the leading and most recognisable sports organisations in the world.

Nike also offers a variety of services, such as the Nike Run Club and the Nike Training Club apps, which provide personalised training plans, coaching, and community support for runners and athletes.

Jockey International Inc.  is an American company that specialises in the design, production, and distribution of undergarments, sleepwear, and sportswear for men, women, and children. The company was founded in 1876 and is currently headquartered in Wisconsin, United States.

Over the years, Jockey has expanded its operations globally and currently has a presence in more than 140 countries worldwide. The company uses sustainable materials in its products and is focused on reducing waste and carbon emissions throughout its supply chain.

Other market players include Levi Strauss & Co., HanesBrands Inc., Ralph Lauren Corporation, Perry Ellis International Inc., AEO Management Co., PEI Operating LLC, and Hugo Boss AG, among others.

Key Highlights of the Report

Men’s Underwear Market Report Snapshots

Men’s Underwear Market Size

Men’s Underwear Market Analysis

Men’s Underwear Market Share

Men’s Underwear Companies