MENA Natural Mineral Water Market Report and Forecast 2024-2032

MENA Natural Mineral Water Market Outlook

The MENA natural mineral water market size is expected to grow at a CAGR of 9.80% between 2024 and 2032. The major drivers of the market include advancements in water packaging and rising knowledge about the presence of various essential minerals in natural mineral water.

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Key Trends in the Market

Natural mineral water refers to water that originates from underground sources that are protected and are safe to drink at source in their original state without the aid of chemical treatments and disinfection. This form of mineral water can only be obtained from specifically designated groundwater sources including boreholes and natural exits, among others. The taste of natural mineral water is considered to be very distinctive and may vary depending upon the location as the specific mineral composition of the water can change based on the geographical location and the geological make-up of the source of water.

• A key trend propelling the growth of the MENA natural mineral water market is the rising travel and tourism activities in the region. The extreme hot and dry climatic conditions of the region have led to higher sale of natural mineral water as they are readily available in various grocery stores, and hypermarkets and supermarkets, among others.

• Growing awareness about the health hazards related to the consumption of polluted water is one of the key trends guiding the growth of the MENA natural mineral water market. As more consumers become aware of the advantages of natural mineral water, there is an increased demand that is supporting the natural mineral water market in the MENA region.

• Rising levels of disposable incomes in various countries in the Middle East and North Africa (MENA) have boosted the uptake of natural mineral water. This coupled with increasing availability of natural mineral water in various countries of the region is projected to fuel the growth of the MENA natural mineral water market over the forecast period.

MENA Natural Mineral Water Market Analysis

On the basis of size, the market is segregated into less than 1 litre, 1 to 2 litre, and more than 2 litre. Based on distribution channel, the market is divided into on trade, supermarkets and hypermarkets, and convenience stores, among others. By country, the market is segmented into Saudi Arabia, United Arab Emirates, Iran, Israel, Egypt, Morocco, and Qatar, among others.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the MENA natural mineral water market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Nestlé S.A.

• Danone S.A.

• PepsiCo, Inc.

• Masafi Co LLC

• Sanpellegrino S.P.A.

• Ain Atlas

• Al Karama

• National Mineral Water Company (SAOG)

• Nahl Water Company

• Health Water Bottling Company

• Others

Market Share by Size

On the basis of size, less than 1 litre is expected to witness substantial growth in the MENA natural mineral water market over the forecast period. This growth can be attributed to the small and convenient size of less than 1 litre water packaging that makes the storage and transportation of water easy. Additionally, this size enables the natural mineral water to be easily carried on a regular basis in backpacks and handbags, among others, increasing the convenience of natural mineral water. The smaller sizes also facilitate individual consumption while also being suited for bulk purchasing for homes and tend to be less expensive than larger water sizes.

Market Share by Distribution Channel

By distribution channel, supermarkets and hypermarkets are projected to account for a significant share of the MENA natural mineral water market in the upcoming years. The expansion of supermarkets and hypermarkets in the region and the wide availability of various sizes, brands, and price ranges of natural mineral water available are increasing the popularity of the supermarkets and hypermarkets distribution channel. Additionally, discounts, deals, and prices offered by supermarkets and hypermarkets motivate more consumers to shop for natural mineral water from such stores. Executive services and loyalty programmes often supported by supermarkets and hypermarkets also draw a wide range of customers.

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Competitive Landscape

Nestlé S.A. founded in 1866 and based out of Vaud, Switzerland, is one of the largest food and beverage companies in the world. Their products include bottled water, baby food, frozen food, dairy products, coffee and tea, chocolates, and ice creams, among others. The portfolio of Nestlé is designed to offer products and services for various stages of life.

Danone S.A., established in 1919 and headquartered in Barcelona, Spain, is one of the leading multi-local food and beverage companies. They specialise in plant-based products, fresh dairy products, medical nutrition, bottled water, and early life nutrition, among others. Their portfolio includes leading global brands such as Alpro, Danette, Nutricia, Danio, Evian, Aptamil, and Volvic.

PepsiCo, Inc. is a food and beverage services company that was founded in 1898 and is based out of New York, United States. Their product portfolio includes various food and beverage products and many global brands including Cheetos, Mountain Dew, SodaStream, Gatorade, Doritos, and Pepsi Cola, among others. They oversee marketing, distribution, and manufacturing of their products on a global scale.

Other market players include Masafi Co LLC, Sanpellegrino S.P.A., Ain Atlas, Al Karama, National Mineral Water Company (SAOG), Nahl Water Company, and Health Water Bottling Company, among others.

Key Highlights of the Report