Global Meal Kit Delivery Services Market Report and Forecast 2025-2034

Global Meal Kit Delivery Services Market Outlook

The global meal kit delivery services market size was valued at USD 25.68 billion in 2024. The market is further projected to grow at a CAGR of 16.1% between 2025 and 2034, reaching a value of USD 98.82 billion by 2034.

Key Takeaways

• Global meal kit sales reached USD 17 billion in 2023, and by 2027, sales are expected to surpass USD 25 million.

• In 2022, Hello Fresh held a majority share of the meal kit market in the United States with over 70 percent of sales and over USD 3.2 billion in revenue.

• The estimated valuation of meal kit services in the United Kingdom for 2019 was USD 11.18 billion.

Meal kit delivery services are a type of online food service that provides customers with pre-portioned and sometimes partially prepared ingredients and recipes to make home-cooked meals. Customers can choose from a variety of cuisines, dietary preferences, and delivery frequencies or timings. Meal kit delivery services offer benefits such as reducing food waste, saving time and money, and enhancing cooking skills, which has framed a positive market outlook.

Some of the factors driving the meal kit delivery services market growth are the increasing demand for convenience, personalisation, and variety in food options. Moreover, the rising disposable incomes and the growing awareness of healthy and sustainable eating habits has also created a demand for meal kit delivery services.

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Key Trends and Developments

Increasing adoption of online platforms and mobile apps, rising demand for convenient foods, and availability of new cuisines are boosting the meal kit delivery services market expansion

Global Meal Kit Delivery Services Market Trends

Meal kits refer to packages that contain all the components required for preparing a meal and can be delivered on demand, weekly, or monthly subscription basis. These services enables consumers to personalise the food to their tastes and enjoy hassle-free cooking at lower costs than ready-made food deliveries. Additionally, these services cater to all age groups, including millennials, adults, and aged population, which can positively affect the meal kit delivery services market dynamics in the future.

Meal kit delivery services are becoming increasingly popular due to the benefits of cooked meals, which are less expensive than takeout and home delivery services. For busy professionals and families, meal kits offer an affordable means of preparing meals that are healthy and easy to cook, supporting the meal kit delivery services market development.

Based on the dietary and lifestyle preferences of consumers, meal kit delivery services can be customised, from gluten-free diets to keto diets, low fat diets, high protein diets, and vegan diets. Customers can choose the ingredients for their meals and alter their preferences as needed by selecting specific food items. As a result, it is anticipated that the meal kit delivery services market value would rise in the coming years.

Moreover, due to the improvements in nutrition that meal kits offer, their affordable price, and flexibility, more consumers are investing in long-term subscription plans on weekly and monthly basis. Since the meal kits are typically pre-portioned, there is less wastage and hassles of grocery shopping and meal planning can be avoided, which is surging the demand for the meal kit delivery services.

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Market Segmentation

Global Meal Kit Delivery Services Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Online platforms hold a significant market share due to availability of discounts and subscription models on these platforms

The meal kit delivery services market is dominated by the online sector. The segment is growing primarily because of the increasing preference of consumers for online ordering as well as the abundance of meal kit options on online platforms. Businesses that have built an online presence can offer customer with more flexibility by being accessible 24/7, thus increasing the market share of meal kit delivery services. Also, customers prefer to use websites to learn about the weekly and monthly menu and about the various meal subscriptions that are available, rather than going in person to the service provider.

On the other hand, meal kit delivery services market analysis shows that the offline platform segment will grow at a steady rate during the forecast period. The offline platform segment comprises physical stores, kiosks, and vending machines where customers can purchase or pick up the meal kits. Though the offline platform segment has limited availability and accessibility compared to the online platform, it may witness some growth opportunities, as some customers may prefer to see and select the meal kits in person.

Heat and eat meals to capture a growing market share because they do not require cooking and offers convenience

One of the main factors that differentiate the meal kit delivery services market is the offering, which can be either heat and eat or cook and eat. Heat and eat meals are pre-cooked and only require reheating before consumption, while cook and eat meals are raw ingredients that need to be prepared and cooked by the customer.

The heat and eat meals is anticipated to lead the meal kit delivery services market share in the forecast period due to the increasing demand for convenience food, especially among working professionals and millennials. Heat and eat meals are quickly prepared and thus, helps save time. The key players in this segment include Nestle, Kraft Heinz, Unilever, Campbell Soup, Conagra Brands, Hormel Foods, and General Mills.

Furthermore, the meal kit delivery services market estimates that cook and eat meals are demanded from consumers who prefer fresh, healthy, and personalised food. Also, the rising popularity of online platforms and subscription models provides convenience to consumers by providing meals on time. The key players in this segment include HelloFresh, Blue Apron, Home Chef, Sun Basket, Marley Spoon, and Purple Carrot.

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Competitive Landscape

Market players are constantly expanding their customer base to cater to diverse dietary needs, further increasing their partnership efforts to launch new product lines

Other key players in the global meal kit delivery services market include Blue Apron, LLC, Relish Labs LLC (Home Chef), MMM Consumer Brands Inc., The Purple Carrot, Hungryroot, Inc., and Fresh n’ Lean, among others.

Global Meal Kit Delivery Services Market Analysis by Region

North America is a prominent region for meal kit delivery due to busy lifestyles of working population

North America is anticipated to continue to hold a sizable share in the meal kit delivery services market during the forecast period. Meal kits are extensively preferred and purchased by consumers in this region because of the busy lifestyles of consumers, and the ability of meal kits to save time and effort in cooking. Meal kits tend to be less priced and a healthier substitute for pre-cooked meal items offered by restaurants, delivery services, and retail outlets. Promotions on social media have further expanded the visibility and popularity of meal kit delivery services.

The European region accounts for the fastest-growing market share, according to the meal kit delivery services market report. The high disposable income and the growing preference for seasonal ingredients, especially in countries like Germany, France, the UK, Italy, and Spain, are supporting the growth of the market in this region. Moreover, the increasing demand for organic, vegan, gluten-free, and other dietary-specific meal kits are also driving the meal kit delivery services market expansion in this region.

The meal kit delivery services market in Asia Pacific is anticipated to witness growth in the upcoming years, particularly in countries such as China, Japan, and South Korea. The need for these delivery services is expected to be driven up by the region's growing population of time-constrained clients. Moreover, the growing popularity of international cuisines, the rising awareness of healthy eating habits, and the changing consumer preferences toward convenient food are also fuelling the meal kit delivery services market growth in this region.

Key Highlights of the Report