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The global mayonnaise market is being led by various market trends. As lifestyles and dietary preferences shift drastically, consumers are now demanding inexpensive and convenient fast food that needs minimal cooking. Because of the change in eating habits, the versatility, along with the taste of mayonnaise, the product has various uses in pizza, sandwiches, burgers, snack dips, rolls, and tacos. It also improves the flavour of raw vegetables and is, thus, used as a dressing in salads. A major transition to vegan diets and increased public health awareness have led manufacturers to manufacture egg-free, vegan, low-fat, and organic mayonnaise varieties. They have also added many flavours to suit the diversified tastes and desires of a broad customer base. These factors have aided the growth of the global mayonnaise market. Other factors that are making a major contribution to the market growth include an increasing urbanisation, awareness of world cuisines, and the expansion of online retail outlets to enable a smooth global product delivery. The introduction of a variety of mayonnaise under various brands is further leading to the mayonnaise market growth.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the global mayonnaise market attained a value of nearly USD 12.39 billion.
The market is projected to grow at a CAGR of 4.10% between 2024 and 2032.
The market is estimated to grow in the forecast period of 2024-2032 to reach about USD 17.78 billion by 2032.
The major drivers of the market are rising disposable incomes, increasing consumption of fast food and packaged food products, availability of mayonnaise in different flavours, and the expansion of food chains.
The key trends guiding the growth of the market include the launch of vegan and low-fat organic mayonnaise variants and the robust growth of the e-commerce sector.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Unflavoured and flavoured mayonnaise are the major mayonnaise types in the market.
Institutional and retail are the different end uses of mayonnaise.
The various distribution channels are supermarkets and hypermarkets, convenience stores, online retailers, and speciality stores, among others.
The major players in the global mayonnaise market are Nestlé S.A., The Kraft Heinz Company, Unilever Food Solutions, and McCormick & Company, Inc., among others.
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