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Report Overview
The global mayonnaise market reached a value of about USD 12.39 Billion in 2024. The market is further expected to grow at a CAGR of nearly 4.10% between 2025 and 2034 to reach a value of around USD 18.52 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
- Mayonnaise plays an integral role in popular Russian dishes such as sandwiches, salads (Oliver salads), and cold appetisers as it is versatile, affordable, and easy-to-store. Reportedly, per-capita consumption of mayonnaise in Russia ranges from 7 to 11 pounds per year. This strong demand is prompting manufacturers to produce a broad of mayonnaise products tailored to local tastes of Russian customers.
- With an increasing number of restaurants and fast food chains offering a variety of burgers, sandwiches, salads, and wraps, the demand for mayonnaise as a primary condiment is surging. The expansion of fast casual dining and quick-service restaurants (QSRs) is boosting the mayonnaise market revenue. Moreover, the foodservice sector is constantly attempting to offer diverse menu options, surging the demand for flavoured mayo varieties.
- The increasing demand for non-dairy alternatives and plant-based diets amid growing ethical and environmental concerns is prompting companies to develop mayonnaise alternatives that are made without animal-derived ingredients. For instance, in March 2023, Kraft Heinz, along with NotCo, launched NotMayo, a plant-based mayonnaise that uses chickpea flour, among other ingredients, to deliver a smooth and creamy texture.
Compound Annual Growth Rate
Value in USD Billion
4.1%
2025-2034
Mayonnaise Market Outlook
*this image is indicative*
| Global Mayonnaise Market Report Summary | Description | Value |
| Base Year | USD Billion | 2024 |
| Historical Period | USD Billion | 2018-2024 |
| Forecast Period | USD Billion | 2025-2034 |
| Market Size 2024 | USD Billion | 12.39 |
| Market Size 2034 | USD Billion | 18.52 |
| CAGR 2018-2024 | Percentage | XX% |
| CAGR 2025-2034 | Percentage | 4.10% |
| CAGR 2025-2034 - Market by Region | North America | 4.6% |
| CAGR 2025-2034 - Market by Country | Canada | 5.3% |
| CAGR 2025-2034 - Market by Country | UK | 5.2% |
| CAGR 2025-2034 - Market by End Use | Retail | 4.7% |
| CAGR 2025-2034 - Market by Distribution Channel | Online Retailers | 8.4% |
| Market Share by Country 2024 | Canada | 4.3% |
North America is the leader in the global mayonnaise market because of the immense prevalence of fast food products and snacks, particularly in the United States and Canada. In the end-user sector, the institutional sector holds nearly three-fourths of the industry share. Supermarkets and hypermarkets are the major segments of the distribution channel as they provide customers with convenience by providing a wide variety of goods and brands.
Key Trends and Developments
Rising health consciousness; flavour innovations; surging focus on sustainability; and the thriving e-commerce sector are favouring the mayonnaise market expansion.
Rising health consciousness
The rising health-consciousness is surging the demand for mayonnaise that is made from high-quality ingredients and boasts reduced levels of calorie and fat. The growing preference for transparency in food labelling is further prompting key players to develop mayonnaise that does not contain artificial flavours, preservatives, colours, and flavourings.
Flavour innovations
There is an increasing trend of diversifying traditional mayonnaise with unique and new flavour profiles such as chipotle mayo, truffle mayo, garlic mayo, herb-infused mayo, and sriracha mayo to appeal to the evolving taste profiles of customers.
Increasing focus on sustainability
The growing emphasis on sustainability is positively influencing the mayonnaise market outlook. Companies are focusing on using responsibly sourced ingredients (such as eggs), exploring eco-friendly packaging options, and adopting transparent and socially responsible practices.
Robust growth of the e-commerce sector
The robust growth of the e-commerce sector is encouraging customers to buy mayonnaise from online retail channels due to their convenience, accessibility, and variety. Various premium mayonnaise brands are also adopting direct-to-consumer models to offer unique products and personalised experiences to consumers.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Market Segmentation
Mayonnaise refers to a thick, creamy sauce made from egg yolks, butter, vinegar or lemon juice, and different seasonings. It is a popular condiment that is used in sandwiches or burgers, snacks, and even tacos or rolls. It is also used as a basis for the preparation of other sauces, including tartar sauce and thousand-island salad dressing. Mayonnaise also provides a range of commonly ingested advantages, including a decrease in cholesterol, food intake, and heart health enhancement.
Market Breakup by Type
- Unflavoured Mayonnaise
- Flavoured Mayonnaise
Market Breakup by End Use
- Institutional
- Retail
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retailers
- Specialty Stores
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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| CAGR 2025-2034 - Market by | End Use |
| Retail | 4.7% |
| Institutional | XX% |
| CAGR 2025-2034 - Market by | Distribution Channel |
| Online Retailers | 8.4% |
| Supermarkets and Hypermarkets | 4.3% |
| Convenience Stores | XX% |
| Specialty Stores | XX% |
| Others | XX% |
| CAGR 2025-2034 - Market by | Region |
| North America | 4.6% |
| Europe | 4.4% |
| Asia Pacific | XX% |
| Latin America | XX% |
| Middle East and Africa | XX% |
Market Analysis
The global mayonnaise market is being led by various market trends. As lifestyles and dietary preferences shift drastically, consumers are now demanding inexpensive and convenient fast food that needs minimal cooking. Because of the change in eating habits, the versatility, along with the taste of mayonnaise, the product has various uses in pizza, sandwiches, burgers, snack dips, rolls, and tacos. It also improves the flavour of raw vegetables and is, thus, used as a dressing in salads. A major transition to vegan diets and increased public health awareness have led manufacturers to manufacture egg-free, vegan, low-fat, and organic mayonnaise varieties. They have also added many flavours to suit the diversified tastes and desires of a broad customer base. These factors have aided the growth of the global mayonnaise market. Other factors that are making a major contribution to the market growth include an increasing urbanisation, awareness of world cuisines, and the expansion of online retail outlets to enable a smooth global product delivery. The introduction of a variety of mayonnaise under various brands is further leading to the mayonnaise market growth.
| 2024 Market Share by | Country |
| Canada | 4.3% |
| USA | XX% |
| UK | XX% |
Competitive Landscape
Key mayonnaise market players are introducing low-fat and reduced-calorie mayonnaise to capitalise on the growing health-consciousness. Mayonnaise companies are also launching plant-based and vegan mayo options to cater to the growing flexitarian and vegetarian populations.
Nestlé S.A.
Nestlé S.A., headquartered in Vevey, Switzerland, and founded in 1866, is one of the leading foods and beverages companies. Some of its leading brands include Beggin’, Beneful, Blue Bottle Coffee, Carnation, Chef, Dentalife, and Felix, among others. With 273,000 employees and factories or operations in almost every country, the company achieved sales of CHF 84.3 billion.
The Kraft Heinz Company
The Kraft Heinz Company, established in 2015 and headquartered in Illinois, United States, is one of the largest food and beverage companies in the world. Some of its iconic brands include Oscar Mayer, Kraft, Heinz, Lunchables, Philadelphia, Primal Kitchen, and Classico, among others. In 2023, the company achieved net sales of USD 27 billion.
Unilever Food Solutions
Unilever Food Solutions is a leading manufacturer of seasonings, desserts and baked goods, base sauces and gravies, soups, and ketchups and dressings, among others. With a team of more than 300 global chefs, the company helps businesses develop quality products, create trending recipes, and source sustainable ingredients.
McCormick & Company, Inc.
McCormick & Company, Inc., headquartered in Maryland, United States, and founded in 1889, is one of the leading flavour companies. It is a leading manufacturer, marketer, and distributor of seasoning mixes, spices, condiments, and flavourful products to the food industry. Its flavours and products are used in diverse applications, ranging from snacks, beverages, bakery/confectionery, dairy, and savoury products.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
The comprehensive EMR report provides an in-depth assessment of the mayonnaise market based on the Porter's five forces model along with giving a SWOT analysis.
| CAGR 2025-2034 - Market by | Country |
| Canada | 5.3% |
| UK | 5.2% |
| USA | 4.6% |
| Germany | 4.2% |
| France | 4.0% |
| Italy | 3.6% |
| China | XX% |
| Japan | XX% |
| India | XX% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Brazil | XX% |
| Mexico | XX% |
Mayonnaise Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the global mayonnaise market attained a value of nearly USD 12.39 Billion.
The market is projected to grow at a CAGR of 4.10% between 2025 and 2034.
The market is estimated to grow in the forecast period of 2025-2034 to reach about USD 18.52 Billion by 2034.
The major drivers of the market are rising disposable incomes, increasing consumption of fast food and packaged food products, availability of mayonnaise in different flavours, and the expansion of food chains.
The key trends guiding the growth of the market include the launch of vegan and low-fat organic mayonnaise variants and the robust growth of the e-commerce sector.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Unflavoured and flavoured mayonnaise are the major mayonnaise types in the market.
Institutional and retail are the different end uses of mayonnaise.
The various distribution channels are supermarkets and hypermarkets, convenience stores, online retailers, and speciality stores, among others.
The major players in the global mayonnaise market are Nestlé S.A., The Kraft Heinz Company, Unilever Food Solutions, and McCormick & Company, Inc., among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by End Use |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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