Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Mayonnaise Market Size

The global mayonnaise market reached a value of about USD 12.39 billion in 2023. The market is further expected to grow at a CAGR of nearly 4.1% between 2024 and 2032 to reach a value of around USD 17.78 billion by 2032. 

Global Mayonnaise Market Report Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2023
Forecast Period USD Billion 2024-2032
Market Size 2023 USD Billion 12.39
Market Size 2032 USD Billion 17.78
CAGR 2018-2023 Percentage XX%
CAGR 2024-2032 Percentage 4.1%
CAGR 2024-2032 - Market by Region North America 4.6%
CAGR 2024-2032 - Market by Country Canada 5.3%
CAGR 2024-2032 - Market by Country UK 5.2%
CAGR 2024-2032 - Market by End Use Retail 4.7%
CAGR 2024-2032 - Market by Distribution Channel Online Retailers 8.4%
Market Share by Country 2023 Canada 4.3%

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North America is the leader in the global mayonnaise market because of the immense prevalence of fast food products and snacks, particularly in the United States and Canada. In the end-user sector, the institutional sector holds nearly three-fourths of the industry share. Supermarkets and hypermarkets are the major segments of the distribution channel as they provide customers with convenience by providing a wide variety of goods and brands.

Properties and Applications

Mayonnaise refers to a thick, creamy sauce made from egg yolks, butter, vinegar or lemon juice, and different seasonings. It is a popular condiment that is used in sandwiches or burgers, snacks, and even tacos or rolls. It is also used as a basis for the preparation of other sauces, including tartar sauce and thousand-island salad dressing. Mayonnaise also provides a range of commonly ingested advantages, including a decrease in cholesterol, food intake, and heart health enhancement.

Global Mayonnaise Market By Type

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Based on type, the mayonnaise market can be divided into the following:

  • Unflavoured 
  • Flavoured 
CAGR 2024-2032 - Market by End Use
Retail 4.7%
Institutional XX%

It finds its end-uses in the following industries:

  • Institutional
  • Retail
CAGR 2024-2032 - Market by Distribution Channel
Online Retailers 8.4%
Supermarkets and Hypermarkets 4.3%
Convenience Stores XX%
Specialty Stores XX%
Others XX%

The distribution channel can be segmented as follows:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retailers
  • Specialty Stores
  • Others
CAGR 2024-2032 - Market by Region
North America 4.6%
Europe 4.4%
Asia Pacific XX%
Latin America XX%
Middle East and Africa XX%

The regional mayonnaise markets include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Global Mayonnaise Market By Region

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Market Analysis

The global mayonnaise market is being led by various market trends. As lifestyles and dietary preferences shift drastically, consumers are now demanding inexpensive and convenient fast food that needs minimal cooking. Because of the change in eating habits, the versatility, along with the taste of mayonnaise, the product has various uses in pizza, sandwiches, burgers, snack dips, rolls, and tacos. It also improves the flavour of raw vegetables and is, thus, used as a dressing in salads. A major transition to vegan diets and increased public health awareness have led manufacturers to manufacture egg-free, vegan, low-fat, and organic mayonnaise varieties. They have also added many flavours to suit the diversified tastes and desires of a broad customer base. These factors have aided the growth of the global mayonnaise market. Other factors that are making a major contribution to the market growth include an increasing urbanisation, awareness of world cuisines, and the expansion of online retail outlets to enable a smooth global product delivery. The introduction of a variety of mayonnaise under various brands is further leading to the mayonnaise market growth.

2023 Market Share by Country
Canada 4.3%
USA XX%
UK XX%

Competitive Landscape 

The report gives a detailed analysis of the following key players in the global mayonnaise market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Nestlé S.A.  
  • The Kraft Heinz Company
  • Unilever Food Solutions
  • McCormick & Company, Inc.      
  • Others

The comprehensive EMR report provides an in-depth assessment of the mayonnaise market based on the Porter's five forces model along with giving a SWOT analysis.

CAGR 2024-2032 - Market by Country
Canada 5.3%
UK 5.2%
USA 4.6%
Germany 4.2%
France 4.0%
Italy 3.6%
China XX%
Japan XX%
India XX%
Australia XX%
Saudi Arabia XX%
Brazil XX%
Mexico XX%

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • End Use
  • Distribution Channel
  • Region
Breakup by Type
  • Unflavoured Mayonnaise
  • Flavoured Mayonnaise
Breakup by End Use
  • Institutional
  • Retail
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online Retailers
  • Specialty Stores
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Nestlé S.A.  
  • The Kraft Heinz Company
  • Unilever Food Solutions
  • McCormick & Company, Inc.      
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
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Mayonnaise Market Report Snapshots

Mayonnaise Market Size

Mayonnaise Market Analysis

Mayonnaise Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the global mayonnaise market attained a value of nearly USD 12.39 billion. 

The market is projected to grow at a CAGR of 4.10% between 2024 and 2032.

The market is estimated to grow in the forecast period of 2024-2032 to reach about USD 17.78 billion by 2032. 

The major drivers of the market are rising disposable incomes, increasing consumption of fast food and packaged food products, availability of mayonnaise in different flavours, and the expansion of food chains.

The key trends guiding the growth of the market include the launch of vegan and low-fat organic mayonnaise variants and the robust growth of the e-commerce sector.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific. 

Unflavoured and flavoured mayonnaise are the major mayonnaise types in the market.

Institutional and retail are the different end uses of mayonnaise. 

The various distribution channels are supermarkets and hypermarkets, convenience stores, online retailers, and speciality stores, among others. 

The major players in the global mayonnaise market are Nestlé S.A., The Kraft Heinz Company, Unilever Food Solutions, and McCormick & Company, Inc., among others.

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