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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Matcha Tea Market Analysis by Region
The Asia Pacific accounts for a significant share of the market and the region is expected to witness healthy growth in the forecast period as well. The increased consumption of tea in countries like China and Japan as a part of the ancient tradition is the major factor contributing to the matcha tea market growth in the region. Moreover, due to the increasing consumer preference for a better lifestyle, wellness teas are expected to become more common in other countries of the Asia Pacific, thus, aiding the regional market growth. In addition, the manufacturers of matcha tea are focusing on innovating their existing portfolio to target potential customers. Over the forecast period, the unsweetened matcha tea variant is expected to witness increased demand due to factors like the growing prevalence of chronic diseases, including diabetes, and the rising consumer awareness regarding the ill effects associated with the consumption of sweetened beverages. Matcha tea is preferred by Asian consumers, which is stimulating industry development, and it is becoming more significant with the successful attempts of the major manufacturers to deliver customised matcha tea.
The demand for matcha tea market in North America has been growing significantly in recent years due to the rising interest in health and wellness. Matcha is rich in antioxidants, specifically catechins, which are known for their cancer-fighting properties and overall health benefits.
Matcha Tea Market Report Snapshots
Matcha Tea Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global matcha tea market attained a value of nearly USD 3.21 billion.
The market is projected to grow at a CAGR of 7% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 5.90 billion by 2032.
The major market drivers include the increasing awareness regarding the health benefits of matcha tea, the growing demand for organic products, and surging innovations by key players supporting the availability of different types of matcha tea.
The growing availability of different types of matcha tea, rising health consciousness, the increasing popularity of unsweetened matcha tea, and the surging consumption of healthy beverages are the key trends augmenting the market demand.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Organic and conventional are the major segments based on the nature of the product considered in the market report.
The significant types available in the market include regular and flavoured matcha tea.
The major forms of matcha tea include powder and liquid.
The major distribution channels of the product are hypermarkets and supermarkets, speciality stores, food service, and online stores, among others.
The major players in the market are The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.
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