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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Matcha Tea Market Size
The global matcha tea market reached approximately USD 3.21 billion in 2023. The market is projected to grow at a CAGR of 7% between 2024 and 2032, reaching a value of around USD 5.90 billion by 2032.
Matcha Tea Market Outlook
- The demand for organic matcha is increasing as consumers become more environmentally conscious.
- Social media platforms have played a crucial role in popularising matcha tea, particularly among younger demographics.
- The convenience of ready-to-drink (RTD) matcha beverages caters to the busy lifestyles of modern consumers.
Matcha Tea Market Report Snapshots
Matcha Tea Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global matcha tea market attained a value of nearly USD 3.21 billion.
The market is projected to grow at a CAGR of 7% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 5.90 billion by 2032.
The major market drivers include the increasing awareness regarding the health benefits of matcha tea, the growing demand for organic products, and surging innovations by key players supporting the availability of different types of matcha tea.
The growing availability of different types of matcha tea, rising health consciousness, the increasing popularity of unsweetened matcha tea, and the surging consumption of healthy beverages are the key trends augmenting the market demand.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Organic and conventional are the major segments based on the nature of the product considered in the market report.
The significant types available in the market include regular and flavoured matcha tea.
The major forms of matcha tea include powder and liquid.
The major distribution channels of the product are hypermarkets and supermarkets, speciality stores, food service, and online stores, among others.
The major players in the market are The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.
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