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Matcha Tea Market Size, Share, Trends, Analysis, Forecast: By Nature: Organic, Conventional; By Type: Regular, Flavoured; By Form: Powder, Liquid; By Distribution Channel: Hypermarkets and Supermarkets, Speciality Stores, Food Service, Online Stores, Others; Regional Analysis; Market Dynamics; Competitive Landscape; 2024-2032
Matcha Tea Market Share
Organic matcha tea accounts for a major share owing to its multiple health benefits
The rising demand for organic and natural products is the major factor contributing to the demand for organically sourced matcha tea. The growing shift towards organic products over artificial ones, which contain added preservatives and sugar, is aiding the market growth. Additionally, healthy beverages, which contain vitamins and provide energy to the body, are gaining more popularity among consumers and creating further awareness concerning their well-being. This, in turn, is expected to significantly enhance the demand for organic matcha tea over its counterpart in the forecast period.
Conventional matcha tea is anticipated to gain significant growth in the coming years as it is typically less expensive than organic matcha, making it more accessible to a broader range of consumers.
Regular matcha maintains its dominance in the market owing to its rising demand among health-conscious consumers
Regular matcha holds the highest share in the matcha tea market. This dominance is primarily due to its traditional appeal and the growing global appreciation for authentic, traditional matcha flavours. Regular matcha is pure matcha powder made from ground tea leaves with no additional flavours and appeals to traditionalists and purists who value the authentic experience of matcha's natural, slightly bitter, and grassy flavour.
Flavoured matcha is also becoming popular in the matcha tea market, particularly in Western markets. Flavoured matcha includes a variety of additional tastes such as vanilla, chocolate, berry, and even more exotic flavours like coconut or peppermint. This segment caters to consumers who may find the traditional taste of matcha too strong or bitter and prefer a sweeter or more familiar flavour profile.
Matcha Tea Market Report Snapshots
Matcha Tea Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Matcha Tea Market Analysis
8.1 Key Industry Highlights
8.2 Global Matcha Tea Historical Market (2018-2023)
8.3 Global Matcha Tea Market Forecast (2024-2032)
8.4 Global Matcha Tea Market by Nature
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Matcha Tea Market by Type
8.5.1 Regular
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Flavoured
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.6 Global Matcha Tea Market by Form
8.6.1 Powder
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Liquid
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.7 Global Matcha Tea Market by Distribution Channel
8.7.1 Hypermarkets and Supermarkets
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Specialty Stores
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.7.3 Food Service
8.7.3.1 Historical Trend (2018-2023)
8.7.3.2 Forecast Trend (2024-2032)
8.7.4 Online Stores
8.7.4.1 Historical Trend (2018-2023)
8.7.4.2 Forecast Trend (2024-2032)
8.7.5 Others
8.8 Global Matcha Tea Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Matcha Tea Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Matcha Tea Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Matcha Tea Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Matcha Tea Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Matcha Tea Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 The AOI Tea Company
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Encha Life LLC
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Green Foods Corp
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Ikeda Tea World
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Ito En, Ltd.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 Marukyu Koyamaen Co., Ltd.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Matcha Tea Market: Key Industry Highlights, 2018 and 2032
2. Global Matcha Tea Historical Market: Breakup by Nature (USD Billion), 2018-2023
3. Global Matcha Tea Market Forecast: Breakup by Nature (USD Billion), 2024-2032
4. Global Matcha Tea Historical Market: Breakup by Type (USD Billion), 2018-2023
5. Global Matcha Tea Market Forecast: Breakup by Type (USD Billion), 2024-2032
6. Global Matcha Tea Historical Market: Breakup by Form (USD Billion), 2018-2023
7. Global Matcha Tea Market Forecast: Breakup by Form (USD Billion), 2024-2032
8. Global Matcha Tea Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9. Global Matcha Tea Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10. Global Matcha Tea Historical Market: Breakup by Region (USD Billion), 2018-2023
11. Global Matcha Tea Market Forecast: Breakup by Region (USD Billion), 2024-2032
12. North America Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
13. North America Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Europe Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Europe Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Asia Pacific Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Asia Pacific Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Latin America Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Latin America Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Middle East and Africa Matcha Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
21. Middle East and Africa Matcha Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
22. Global Matcha Tea Market Structure
Key Questions Answered in the Report
In 2023, the global matcha tea market attained a value of nearly USD 3.21 billion.
The market is projected to grow at a CAGR of 7% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 5.90 billion by 2032.
The major market drivers include the increasing awareness regarding the health benefits of matcha tea, the growing demand for organic products, and surging innovations by key players supporting the availability of different types of matcha tea.
The growing availability of different types of matcha tea, rising health consciousness, the increasing popularity of unsweetened matcha tea, and the surging consumption of healthy beverages are the key trends augmenting the market demand.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Organic and conventional are the major segments based on the nature of the product considered in the market report.
The significant types available in the market include regular and flavoured matcha tea.
The major forms of matcha tea include powder and liquid.
The major distribution channels of the product are hypermarkets and supermarkets, speciality stores, food service, and online stores, among others.
The major players in the market are The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.
Analyst Review
The global matcha tea market attained a value of USD 3.21 billion in 2023, driven by the growing awareness among consumers regarding the health benefits of matcha tea. Aided by the growing demand for organic products, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 7%. The market is projected to reach USD 5.90 billion by 2032.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its nature, the matcha tea industry can be segmented into conventional and organic. Based on form, the market is divided into powder and liquid. By type, it is segmented into regular and flavoured. On the basis of distribution channel, it is divided into hypermarkets and supermarkets, speciality stores, food service, and online stores, among others. The major regional markets for matcha tea are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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