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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Matcha Tea Market Share
Organic matcha tea accounts for a major share owing to its multiple health benefits
The rising demand for organic and natural products is the major factor contributing to the demand for organically sourced matcha tea. The growing shift towards organic products over artificial ones, which contain added preservatives and sugar, is aiding the market growth. Additionally, healthy beverages, which contain vitamins and provide energy to the body, are gaining more popularity among consumers and creating further awareness concerning their well-being. This, in turn, is expected to significantly enhance the demand for organic matcha tea over its counterpart in the forecast period.
Conventional matcha tea is anticipated to gain significant growth in the coming years as it is typically less expensive than organic matcha, making it more accessible to a broader range of consumers.
Regular matcha maintains its dominance in the market owing to its rising demand among health-conscious consumers
Regular matcha holds the highest share in the matcha tea market. This dominance is primarily due to its traditional appeal and the growing global appreciation for authentic, traditional matcha flavours. Regular matcha is pure matcha powder made from ground tea leaves with no additional flavours and appeals to traditionalists and purists who value the authentic experience of matcha's natural, slightly bitter, and grassy flavour.
Flavoured matcha is also becoming popular in the matcha tea market, particularly in Western markets. Flavoured matcha includes a variety of additional tastes such as vanilla, chocolate, berry, and even more exotic flavours like coconut or peppermint. This segment caters to consumers who may find the traditional taste of matcha too strong or bitter and prefer a sweeter or more familiar flavour profile.
Matcha Tea Market Report Snapshots
Matcha Tea Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global matcha tea market attained a value of nearly USD 3.21 billion.
The market is projected to grow at a CAGR of 7% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach USD 5.90 billion by 2032.
The major market drivers include the increasing awareness regarding the health benefits of matcha tea, the growing demand for organic products, and surging innovations by key players supporting the availability of different types of matcha tea.
The growing availability of different types of matcha tea, rising health consciousness, the increasing popularity of unsweetened matcha tea, and the surging consumption of healthy beverages are the key trends augmenting the market demand.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Organic and conventional are the major segments based on the nature of the product considered in the market report.
The significant types available in the market include regular and flavoured matcha tea.
The major forms of matcha tea include powder and liquid.
The major distribution channels of the product are hypermarkets and supermarkets, speciality stores, food service, and online stores, among others.
The major players in the market are The AOI Tea Company, Encha Life LLC, Green Foods Corp, Ikeda Tea World, Ito En, Ltd, and Marukyu koyamaen Co., Ltd, among others.
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