Global Matcha Tea Market Report and Forecast 2024-2032

Global Matcha Tea Market Size

The global matcha tea market reached approximately USD 3.21 billion in 2023. The market is projected to grow at a CAGR of 7% between 2024 and 2032, reaching a value of around USD 5.90 billion by 2032.

Matcha Tea Market Outlook

• The demand for organic matcha is increasing as consumers become more environmentally conscious.

• Social media platforms have played a crucial role in popularising matcha tea, particularly among younger demographics.

• The convenience of ready-to-drink (RTD) matcha beverages caters to the busy lifestyles of modern consumers.

Match Tea Market Growth Rate

Matcha tea is a form of green tea, which is generally available in green powder. It has varied health benefits as it contains antioxidants and boosts the metabolism of the body. In addition to this, it has cancer-fighting properties and contains more caffeine in comparison to regular green tea. It is processed by finely grinding the young and nutrient-rich tea leaves into a green powder, which ensures that people are actually consuming tea leaves in a powdered form instead of drinking a tea-infused water-based concoction, which is true for most tea varieties available in the market.

The increasing awareness among the masses is leading to the greater popularity of matcha tea, fuelling the matcha tea market development. Consequently, the assumptions around it are built upon the health benefits that the product has to offer. Matcha tea contains vitamins A, C, E, K and B as well as minerals including zinc, chromium, magnesium, and others. Due to its antioxidant content, fat-burning benefits, and capacity to boost attention and energy, the market is expected to grow in the coming years. The consumers are overwhelmed by the choices that the product has to offer in terms of taste as well as nutrition. The availability of the product as both regular tea and flavoured tea, and also in terms of sugared or non-sugar variants are the fundamental options that the consumers tend to look for, which further contributes to the market growth.

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Key Trends and Developments

Culinary innovation; sustainability and ethical sourcing; incorporation in health supplements; and collaborations and cross-promotions are the major trends impacting the matcha tea market expansion

April 21st, 2024

Family Mart, a popular convenience store chain in Japan, introduced a new range of strong green tea sweets, catering to matcha enthusiasts.

January 23rd, 2024

"The GREEN TEA Room with Japanese Green Tea," is set to host a pop-up experience in New York City to offer a soothing "Matcha Moment".

Nov 22nd, 2023

Coca-Cola India announced that it has partnered with Luxmi Group's Makaibari to introduce a new iced green tea product.

Oct 18th, 2023

Cuzen Matcha introduced a new Matte Black Edition of its product which is designed to freshly grind high-quality matcha leaves.

Culinary innovation

Matcha is used in a wide variety of culinary products such as desserts, smoothies, and savoury dishes, expanding its appeal.

Sustainability and ethical sourcing

Brands in the matcha products market that successfully communicate their commitment to ethical sourcing and environmental stewardship are gaining a competitive edge.

Incorporation in health supplements

Matcha is increasingly being incorporated into dietary supplements for its potential health benefits, particularly those related to energy.

Collaborations and cross-promotions

There is a growing trend of collaborations between matcha brands and cafes, bakeries, and even cosmetic companies to promote matcha in various forms.

Matcha Tea Market Trends

Matcha, the finely ground green tea powder, has a distinctive flavour and vibrant green colour that make it a versatile ingredient for various culinary uses, thus broadening its appeal beyond traditional tea drinkers. One of the most popular uses of matcha in desserts, it imparts a rich, creamy texture with the distinct taste of matcha. From chiffon cakes to French macarons, matcha can be used as a flavouring in the batter or cream fillings, providing a subtle tea flavour and an appealing green hue.

Market players are launching innovative and high-flavour offerings. Family Mart, a popular convenience store chain in Japan, launched a new range of strong green tea sweets in April 2024, catering to matcha enthusiasts. The lineup includes various matcha-flavoured treats, such as matcha roll cakes, matcha puddings, and matcha soft-serve ice cream.

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Matcha Tea Industry Segmentation

“Matcha Tea Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Nature

• Organic

• Conventional

Market Breakup by Type

• Regular

• Flavoured

Market Breakup by Form

• Powder

• Liquid

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets

• Specialty Stores

• Food Service

• Online Stores

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Matcha Tea Market Share

Organic matcha tea accounts for a major share owing to its multiple health benefits

The rising demand for organic and natural products is the major factor contributing to the demand for organically sourced matcha tea. The growing shift towards organic products over artificial ones, which contain added preservatives and sugar, is aiding the market growth. Additionally, healthy beverages, which contain vitamins and provide energy to the body, are gaining more popularity among consumers and creating further awareness concerning their well-being. This, in turn, is expected to significantly enhance the demand for organic matcha tea over its counterpart in the forecast period.

Conventional matcha tea is anticipated to gain significant growth in the coming years as it is typically less expensive than organic matcha, making it more accessible to a broader range of consumers.

Regular matcha maintains its dominance in the market owing to its rising demand among health-conscious consumers

Regular matcha holds the highest share in the matcha tea market. This dominance is primarily due to its traditional appeal and the growing global appreciation for authentic, traditional matcha flavours. Regular matcha is pure matcha powder made from ground tea leaves with no additional flavours and appeals to traditionalists and purists who value the authentic experience of matcha's natural, slightly bitter, and grassy flavour.

Flavoured matcha is also becoming popular in the matcha tea market, particularly in Western markets. Flavoured matcha includes a variety of additional tastes such as vanilla, chocolate, berry, and even more exotic flavours like coconut or peppermint. This segment caters to consumers who may find the traditional taste of matcha too strong or bitter and prefer a sweeter or more familiar flavour profile.

Leading Companies in Matcha Tea Market

The market players are introducing novel products to stay ahead of the competition, further increasing their collaboration efforts to meet the evolving regulatory landscape

The AOI Tea Company is a leading supplier of premium matcha and Japanese green tea and has a rich heritage in traditional Japanese tea production.

Encha Life LLC is dedicated exclusively to organic matcha, sourced directly from farms in the Uji region of Japan, known for producing top-quality matcha.

Green Foods Corp specialises in natural, organic supplements and health products, including a significant focus on green tea and matcha powders.

Ikeda Tea World is a comprehensive matcha and Japanese green tea provider specialising in high-quality, authentic tea experiences.

Other major players in the matcha tea market are Ito En, Ltd., and Marukyu Koyamaen Co., Ltd., among others.

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Matcha Tea Market Analysis by Region

The Asia Pacific accounts for a significant share of the market and the region is expected to witness healthy growth in the forecast period as well. The increased consumption of tea in countries like China and Japan as a part of the ancient tradition is the major factor contributing to the matcha tea market growth in the region. Moreover, due to the increasing consumer preference for a better lifestyle, wellness teas are expected to become more common in other countries of the Asia Pacific, thus, aiding the regional market growth. In addition, the manufacturers of matcha tea are focusing on innovating their existing portfolio to target potential customers. Over the forecast period, the unsweetened matcha tea variant is expected to witness increased demand due to factors like the growing prevalence of chronic diseases, including diabetes, and the rising consumer awareness regarding the ill effects associated with the consumption of sweetened beverages. Matcha tea is preferred by Asian consumers, which is stimulating industry development, and it is becoming more significant with the successful attempts of the major manufacturers to deliver customised matcha tea.

The demand for matcha tea market in North America has been growing significantly in recent years due to the rising interest in health and wellness. Matcha is rich in antioxidants, specifically catechins, which are known for their cancer-fighting properties and overall health benefits.

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Matcha Tea Market Report Snapshots

Matcha Tea Market Size

Matcha Tea Market Growth

Matcha Tea Market Trends

Matcha Tea Market Share

Matcha Tea Companies

Matcha Tea Market Regional Analysis