Marketing Automation Market Growth Analysis Report - Market Size, Share, Forecast Trends and Outlook (2026-2035)

Key Trends in the Market

Marketing automation is the process of using software and technology for the automation of marketing campaigns and processes across multiple channels. It automates repetitive and mundane tasks, streamlines different marketing processes, and allows the marketing team to focus on important tasks.

• One of the key marketing automation market trends include the rise in the implementation of marketing automation tools and software in B2B and B2C for enhancing marketing efficiency and providing personalised experiences.

• Increased adoption of artificial intelligence (AI) and machine learning in marketing automation software to upend the performance of marketing organisations is another crucial factor driving the market.

• Growing investments in the optimisation of business and marketing strategies also augment the marketing automation market growth. Marketing automation empowers businesses to leverage their automation software for efficiently executing their marketing task and activities and maximising their ROI.

• A surge in the integration of marketing automation in customer relationship management (CRM) systems for the development of better marketing strategies that meet customer needs and enhance their experience also propels the market growth.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Global Market Segmentation

Market Share by Application

As per the marketing automation market analysis, email marketing occupies a significant market share owing to the growing usage of automated emails by businesses and enterprises to expand their reach. Email automation provides several facilities such as cost-effectiveness, personalisation of content, a wide variety of template formats, minimal chances of errors, and an organised workflow, which eases the work of marketers. Furthermore, the increased utilisation of automated emails for newsletters, reminders, and thank you emails also contributes to the growth of the market.

Market Share by Deployment

Cloud models account for a substantial share of the global marketing automation market share due to their increased accessibility, flexibility, and scalability. Moreover, they can be easily implemented by businesses and enterprises as there is no hassle of building an extensive IT infrastructure.

Cloud-based solutions provide seamless integration of marketing tools such as social media management, email, and analytical tools, among others, for better management of marketing tasks and campaigns. Meanwhile, on-premises deployment is gaining popularity among businesses that require better security and control over their data.

Competitive Landscape

Other marketing automation market players include Microsoft Corporation, Salesforce, Inc., HubSpot, Inc., Infusion Software, Inc. (Keap), Teradata Corporation, SAS Institute Inc., and Klaviyo, Inc., among others.