Global Male Grooming Products Market Size Analysis - Market Share, Forecast Trends and Outlook Report (2024-2032)

Global Male Grooming Products Market Share

By Product Insights

Male toiletries, such as deodorants, body washes, and hair care products, are essential for maintaining daily hygiene, ensuring men stay clean and fresh. They cater to specific hair and skin needs and offer a range of scents and formulations for personalised care. Their convenience and broad usage contribute to increased confidence.

Electric grooming devices, including shavers, trimmers, and clippers, have transformed the male grooming products industry landscape by delivering precision and efficiency. These tools offer professional-quality results with features like adjustable settings and cordless functionality, reducing time and effort compared to traditional methods. Their durability and long lifespan make them a worthwhile investment. The increasing launches of innovative electric grooming devices are also fuelling the market expansion. In September 2024, MANSCAPED® announced the launch of The Chairman™ Pro Package face shaving kit and The Chairman™ Pro electric foil shaver, reinforcing its commitment to expanding and advancing the electric shaving technology.

Meanwhile, after-shave lotions are crucial for calming and moisturising the skin post-shave. They alleviate irritation, redness, and razor burn, while ingredients like aloe vera and essential oils enhance skin health. Their pleasant scents and skin benefits make after-shave lotions a key part of male grooming routines, propelling the male grooming products market expansion.

By Price Range Insights

The male grooming products market growth is primarily driven by the mass price category, known for its affordability. These products are typically priced below those of premium or luxury brands, making them more accessible to a diverse range of consumers, including those who are mindful of their budgets.

Consumers gain from the affordability and value of mass-market grooming products, found widely in various retail outlets, offering trusted brands suitable for daily use. Businesses benefit from a broad consumer base, sales volume, brand recognition, market reach, innovation, and partnerships.

Meanwhile, consumers enjoy premium grooming items with top-notch quality, luxury, effective results, exclusive ingredients, specialised solutions, and elevated status. Businesses reap higher profits, brand positioning, innovation, partnerships, and exclusivity, stimulating the male grooming products market demand and expansion.

By Distribution Channel Insights

The robust growth of the e-commerce sector offers lucrative male grooming products market opportunities. Online platforms enable customers to browse and purchase male grooming products at any time while offering the convenience of home delivery. The availability of niche and speciality men’s grooming brands on online channels further adds to their appeal. Besides, various brands on e-commerce platforms offer subscription services to deliver curated grooming products on a regular basis.

Meanwhile, supermarkets and hypermarkets offer a comprehensive shopping experience, enabling customers to purchase grooming products and other essential items in one trip. Such stores also enable customers to test items such as fragrances and creams, among others, before making a purchase. The increasing availability of high-quality and premium male grooming products in supermarkets and hypermarkets is further bolstering the male grooming products market development. For instance, in November 2022, MANSCAPED® announced its launch in one of Ireland’s largest supermarkets, Tesco, across 110 stores. Some products available at-store in Tesco Ireland include Crop Preserver®, The Lawn Mower® 3.0, Crop Reviver®, and Weed Whacker™, among others.

Male Grooming Products Market Report Snapshots

Male Grooming Products Market Size

Male Grooming Products Market Growth

Male Grooming Products Market Analysis

Male Grooming Products Market Share

Male Grooming Products Companies