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Report Overview
The global male grooming products market reached about USD 73.72 Billion in 2024. The market is projected to grow at a CAGR of about 5.10% between 2025 and 2034 to reach about USD 121.23 Billion by 2034.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- As per a survey by The Benchmarking Company in September 2022, 56% of the males surveyed spent USD 26-USD 100 per month on personal care products.
- Reportedly, an average Indian man spends 42 minutes grooming himself per day.
- As per the digital data agency Similar Web, 38.68% of visitors on The Ordinary’s website are men.
Global Male Grooming Products Market Share
By Product Insights
Male toiletries, such as deodorants, body washes, and hair care products, are essential for maintaining daily hygiene, ensuring men stay clean and fresh. They cater to specific hair and skin needs and offer a range of scents and formulations for personalised care. Their convenience and broad usage contribute to increased confidence.
Electric grooming devices, including shavers, trimmers, and clippers, have transformed the male grooming products industry landscape by delivering precision and efficiency. These tools offer professional-quality results with features like adjustable settings and cordless functionality, reducing time and effort compared to traditional methods. Their durability and long lifespan make them a worthwhile investment. The increasing launches of innovative electric grooming devices are also fuelling the market expansion. In September 2024, MANSCAPED® announced the launch of The Chairman™ Pro Package face shaving kit and The Chairman™ Pro electric foil shaver, reinforcing its commitment to expanding and advancing the electric shaving technology.
Meanwhile, after-shave lotions are crucial for calming and moisturising the skin post-shave. They alleviate irritation, redness, and razor burn, while ingredients like aloe vera and essential oils enhance skin health. Their pleasant scents and skin benefits make after-shave lotions a key part of male grooming routines, propelling the male grooming products market expansion.
By Price Range Insights
The male grooming products market growth is primarily driven by the mass price category, known for its affordability. These products are typically priced below those of premium or luxury brands, making them more accessible to a diverse range of consumers, including those who are mindful of their budgets.
Consumers gain from the affordability and value of mass-market grooming products, found widely in various retail outlets, offering trusted brands suitable for daily use. Businesses benefit from a broad consumer base, sales volume, brand recognition, market reach, innovation, and partnerships.
Meanwhile, consumers enjoy premium grooming items with top-notch quality, luxury, effective results, exclusive ingredients, specialised solutions, and elevated status. Businesses reap higher profits, brand positioning, innovation, partnerships, and exclusivity, stimulating the male grooming products market demand and expansion.
By Distribution Channel Insights
The robust growth of the e-commerce sector offers lucrative male grooming products market opportunities. Online platforms enable customers to browse and purchase male grooming products at any time while offering the convenience of home delivery. The availability of niche and speciality men’s grooming brands on online channels further adds to their appeal. Besides, various brands on e-commerce platforms offer subscription services to deliver curated grooming products on a regular basis.
Meanwhile, supermarkets and hypermarkets offer a comprehensive shopping experience, enabling customers to purchase grooming products and other essential items in one trip. Such stores also enable customers to test items such as fragrances and creams, among others, before making a purchase. The increasing availability of high-quality and premium male grooming products in supermarkets and hypermarkets is further bolstering the male grooming products market development. For instance, in November 2022, MANSCAPED® announced its launch in one of Ireland’s largest supermarkets, Tesco, across 110 stores. Some products available at-store in Tesco Ireland include Crop Preserver®, The Lawn Mower® 3.0, Crop Reviver®, and Weed Whacker™, among others.
Male Grooming Products Market Report Snapshots
Male Grooming Products Market Size
Male Grooming Products Market Growth
Male Grooming Products Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the global male grooming products market attained a value of nearly USD 73.72 Billion.
The global male grooming products market is assessed to grow at a CAGR of 5.10% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach about USD 121.23 Billion by 2034.
The major drivers of the market are rising disposable incomes, increasing population, growing awareness regarding hygiene and wellness among men, and rising demand for premium quality products.
The key trends guiding the growth of the market include the launch of new products, innovative marketing campaigns by key players aimed at improving brand awareness, and the robust growth of the e-commerce sector.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Mass products and premium products are the major price ranges of the products.
The different distribution channels in the market are pharmacy stores, supermarkets and hypermarkets, and online stores, among others.
The competitive landscape consists of Unilever plc, Procter & Gamble, Edgewell Personal Care, Beiersdorf, Koninklijke Philips N.V., L’Oréal Paris, and Panasonic Corporation, among others.
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