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Report Overview
The global male grooming products market reached about USD 73.72 billion in 2023. The market is projected to grow at a CAGR of about 5.1% between 2024 and 2032 to reach about USD 115.50 billion by 2032.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- As per a survey by The Benchmarking Company in September 2022, 56% of the males surveyed spent USD 26-USD 100 per month on personal care products.
- Reportedly, an average Indian man spends 42 minutes grooming himself per day.
- As per the digital data agency Similar Web, 38.68% of visitors on The Ordinary’s website are men.
Global Male Grooming Products Market Analysis
Men are becoming more aware of their physical attractiveness and are spending more on aesthetic treatments. The demand for premium quality male grooming products has expanded, thus, fuelling the male grooming products industry growth. Furthermore, the greater reach of social media and the power of print, audio-visual as well as digital media, together with marketing campaigns, are encouraging people to use personal care products.
Furthermore, the producers are introducing smaller packaging, which helps to improve brand awareness and allows customers to test new goods. A strong push for market growth is further awaited by the increasing expectations of masculine appearance and the boost in metrosexual culture.
Male Grooming Products Market Report Snapshots
Male Grooming Products Market Size
Male Grooming Products Market Growth
Male Grooming Products Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global male grooming products market attained a value of nearly USD 73.72 billion.
The global male grooming products market is assessed to grow at a CAGR of 5.1% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach about USD 115.50 billion by 2032.
The major drivers of the market are rising disposable incomes, increasing population, growing awareness regarding hygiene and wellness among men, and rising demand for premium quality products.
The key trends guiding the growth of the market include the launch of new products, innovative marketing campaigns by key players aimed at improving brand awareness, and the robust growth of the e-commerce sector.
The market is broken down into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Mass products and premium products are the major price ranges of the products.
The different distribution channels in the market are pharmacy stores, supermarkets and hypermarkets, and online stores, among others.
The competitive landscape consists of Unilever plc, Procter & Gamble, Edgewell Personal Care, Beiersdorf, Koninklijke Philips N.V., L’Oréal Paris, and Panasonic Corporation, among others.
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