Malaysia Skin Care Products Market Report and Forecast 2024-2032

Malaysia Skin Care Products Market Outlook

The Malaysia skin care products market size attained approximately USD 786.75 million in 2023. The market is estimated to grow at a CAGR of 2.3% in the forecast period of 2024-2032, reaching a value of around USD 969.13 million by 2032.

Key Trends in the Market

Skin care products are products that address specific skin concerns and improve the health and appearance of the skin. They come in various forms such as cleanser, moisturiser, toner, serum, sunscreen, masks, and other specific treatment products.

• The burgeoning popularity of Korean skincare and beauty products such as sheet masks, pressed serums, and eye creams due to their effective formulation and natural ingredients is one of the crucial Malaysia skin care products market trends.

• Skincare brands are focused on increasing the development of halal-certified skincare products due to the growing Muslim population in the country. These initiatives can aid market players to stay ahead of their competitors and expand their customer outreach.

• Growing demand for organic and natural skincare products due to the rising awareness regarding the harmful effects of chemicals on the skin and the environment is another factor supporting the Malaysia skin care products market growth.

• The tropical climate of the country fuels the demand for sunscreens, sunblock, and other skincare products with SPF that provide protection against a broad spectrum of UV rays.

Market Analysis

Based on type, the market is classified into facial care, and body care, among others. On the basis of ingredient, the market is bifurcated into natural and chemical. The Malaysia skin care products market segmentation, based on gender, includes men and women. On the basis of distribution channel, the market is divided into hypermarkets/supermarkets, convenience stores, speciality stores, and online, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Malaysia skin care products market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• The Estee Lauder Companies Inc.

• L'Oreal S. A.  

• The Procter & Gamble Company 

• Unilever PLC  

• AMOREPACIFIC Malaysia Sdn. Bhd 

• Johnson & Johnson Services, Inc.  

• Shiseido Co., Ltd.  

• Beiersdorf AG  

• Group L'OCCITANE 

• Avon Products Inc.  

• Others

Market Share by Type

Facial care occupies a sizeable portion of the Malaysia skin care products market share due to the incorporation of facial care products such as cleanser, moisturiser, and sunscreen in daily skincare routine. These products provide cleansing, hydration, and UV protection benefits and address skin issues such as dryness, oiliness, and acne, among others. Furthermore, serums are gaining influence in skincare routine as they contain unique formulations and supplements that target specific skin conditions such as dehydration, fine lines, hyperpigmentation, and wrinkles, among others.

Market Share by Gender

As per the Malaysia skin care products market analysis, women account for a substantial share of the market owing to their rising awareness about skin health. The growing focus on self-care among women is also supporting the market. Malaysian women follow skincare rituals with primary products such as cleansers, face wash, moisturisers, eye cream, serums, and sunscreen, among others. Additionally, hormonal changes during the menstrual cycle, pregnancy, and menopause impact the skin and further bolster the demand for skincare products.

Competitive Landscape

The Estee Lauder Companies Inc. is a multinational cosmetics company, founded in 1946 and headquartered in New York, the United States. Its product portfolio includes skincare, haircare, beauty, and perfume products, among others.

L'Oreal S. A., established in 1909, is a personal care corporation, with its headquarters in Clichy, France. The brand focuses on cosmetics, skincare, perfumes, hair care, and hair colour products for men and women.

The Procter & Gamble Company, incorporated in 1837 and based in Ohio, the United States, is a consumer goods company. It provides personal healthcare, baby care, feminine care, hair care, and home care products, among others.

Other Malaysia skin care products market players include Unilever PLC, AMOREPACIFIC Malaysia Sdn. Bhd, Johnson & Johnson Services, Inc., Shiseido Co., Ltd., Beiersdorf AG, Group L'OCCITANE, and Avon Products Inc., among others.

Key Highlights of the Report