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Report Overview
The global makeup market was valued at USD 39.45 Billion in 2024. The market is further projected to grow at a CAGR of 4.80% between 2025 and 2034, reaching a value of USD 63.05 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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As per makeup industry analysis, American women spend an average of USD 3,756 per year on beauty products and services, while American men spend nearly as much at USD 2,928 per year.
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The use of face cleansers and other skincare products is on the rise, with around 2 in 5 US consumers using cleanser products.
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The global beauty market grew by over 8% in 2023, reaching an estimated value of more than 270 billion euros.
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L'Oréal remains the number one Beauty Products Company in the world, pulling off over USD 40 billion in sales worldwide in 2023.
Global Makeup Market Regional Analysis
Better Lifestyle And Rising Disposable Income To Boost The Makeup Usage Across Asia Pacific Countries
The Asia-Pacific region is likely to bolster the global makeup demand growth. Key drivers include rapid urbanization, rising disposable incomes, and a growing concern for beauty. The increasing influence of K-beauty and J-beauty further boosts the growth by emphasizing skincare and multifunctional products.
Firms like Shiseido and LG Household & Health Care are expanding their product lines in the Asia-Pacific region, where Shiseido's high-end skincare lines and LG's very successful The History of Whoo brand help cover a wide span of local consumer needs.
Makeup Market Report Snapshots
Makeup Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the makeup market reached an approximate value of USD 39.45 Billion.
The makeup market is expected to grow at a CAGR of 4.80% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 63.05 Billion by 2034.
The market is being driven due to the availability of a wide range of makeup products, rising demand for makeup for enhancing appearance, and growing expansion of e-commerce platforms.
Key trends aiding the market expansion include an influx of social media, the rising adoption of cosmetics made of vegan ingredients, and a growing number of men and younger generation using cosmetics.
Regions considered in the market are North America, Asia Pacific, Europe, Latin America, and Middle East and Africa.
Makeup is applied on lips, eyes, face, and nails.
Based on product, the market segmentations include powders, gels, and lotions, among others.
Key players in the market are L’Oréal S.A., Shiseido Co. Ltd., Estée Lauder Companies Inc., Avon Products, Inc., Oriflame Holding AG, Revlon, Inc., Groupe Clarins, Kao Corporation, HB USA Holdings, Inc., and KIKO S.p.A., among others.
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