Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Global Makeup Market Regional Analysis

Better Lifestyle And Rising Disposable Income To Boost The Makeup Usage Across Asia Pacific Countries

The Asia-Pacific region is likely to bolster the global makeup demand growth. Key drivers include rapid urbanization, rising disposable incomes, and a growing concern for beauty. The increasing influence of K-beauty and J-beauty further boosts the growth by emphasizing skincare and multifunctional products.

 

Firms like Shiseido and LG Household & Health Care are expanding their product lines in the Asia-Pacific region, where Shiseido's high-end skincare lines and LG's very successful The History of Whoo brand help cover a wide span of local consumer needs.

 

Makeup Market Report Snapshots

Makeup Market Size

Makeup Market Growth

Makeup Market Share

Makeup Companies

Makeup Market Regional Analysis

 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the makeup market reached an approximate value of USD 39.45 billion.

The makeup market is expected to grow at a CAGR of 4.8% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 60.34 billion by 2032.

The market is being driven due to the availability of a wide range of makeup products, rising demand for makeup for enhancing appearance, and growing expansion of e-commerce platforms.

Key trends aiding the market expansion include an influx of social media, the rising adoption of cosmetics made of vegan ingredients, and a growing number of men and younger generation using cosmetics.

Regions considered in the market are North America, Asia Pacific, Europe, Latin America, and Middle East and Africa.

Makeup is applied on lips, eyes, face, and nails.

Based on product, the market segmentations include powders, gels, and lotions, among others.

Key players in the market are L’Oréal S.A., Shiseido Co. Ltd., Estée Lauder Companies Inc., Avon Products, Inc., Oriflame Holding AG, Revlon, Inc., Groupe Clarins, Kao Corporation, HB USA Holdings, Inc., and KIKO S.p.A., among others.

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