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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Competitive Landscape
Market players are focused on providing premium quality of makeup for all age and demographics to stay ahead in the competition.
L'Oréal S.A.
L'Oréal S.A. offers a wide range of innovative, high-quality makeup products, which include foundations, mascaras, lipsticks, and many more. Founded in 1909, the headquarters of L'Oréal is based in Clichy, France, and it is considered the largest beauty group in the world, recognized for the excellence of its products and scientific excellence.
Shiseido Co. Ltd.
Shiseido Co. Ltd. offers a very large palette of makeup products, from foundations and lipsticks to eye shadows, that have gained fame for their superior formulations and skincare benefits. Founded in 1872, Shiseido is headquartered in Tokyo, Japan, and has a rich history of excellence and innovation in the beauty sector.
Estee Lauder Companies Inc.
Estée Lauder Companies Inc. manufactures prestige makeup products: foundation, lipstick, eye shadow—expertise in luxury and performance. Founded in 1946 and based in New York City, United States, this company remains synonymous with high-end beauty solutions and global presence.
Avon Products, Inc.
Avon Products, Inc., has many varieties of makeup products: foundation, lipstick, eye liner—most of them with an affordable price. Avon was founded in 1886 and is headquartered in London, United Kingdom. The company applies the direct-selling model and holds a wide reach across markets.
Other market players include Oriflame Holding AG, Revlon, Inc., Groupe Clarins, Kao Corporation, HB USA Holdings, Inc., KIKO S.p.A., among others.
Makeup Market Report Snapshots
Makeup Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the makeup market reached an approximate value of USD 39.45 billion.
The makeup market is expected to grow at a CAGR of 4.8% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 60.34 billion by 2032.
The market is being driven due to the availability of a wide range of makeup products, rising demand for makeup for enhancing appearance, and growing expansion of e-commerce platforms.
Key trends aiding the market expansion include an influx of social media, the rising adoption of cosmetics made of vegan ingredients, and a growing number of men and younger generation using cosmetics.
Regions considered in the market are North America, Asia Pacific, Europe, Latin America, and Middle East and Africa.
Makeup is applied on lips, eyes, face, and nails.
Based on product, the market segmentations include powders, gels, and lotions, among others.
Key players in the market are L’Oréal S.A., Shiseido Co. Ltd., Estée Lauder Companies Inc., Avon Products, Inc., Oriflame Holding AG, Revlon, Inc., Groupe Clarins, Kao Corporation, HB USA Holdings, Inc., and KIKO S.p.A., among others.
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