Global Makeup Market Report and Forecast 2025-2034

Makeup Market Growth

Crucial drivers of makeup demand include growing interest in anti-ageing products and rising sales through e-commerce. Investments in research and development for companies in the industry will offer customized solutions for the consumer. An example is Sephora, which launched "Color IQ," a personal makeup service involving technology that helps match users with their perfect foundation shade based on skin tone.

Furthermore, the global makeup market demand growth has been growing continuously with the increasing awareness of natural and organic products. With a greater sense of consciousness towards ingredient transparency and sustainability, brands like Burt's Bees and RMS Beauty spearhead the venture in creating lines of products for natural and organic makeup: foundation, concealers, lipsticks, eyeshadows, and all other beauty products that can be classified under the cleaner spectrum of makeup.

Moreover, there is a focus on inclusivity and diversity in the cosmetics industry and players are investing in the development of products that cater to a wide range of skin tones and types, as well as products that are gender-neutral and accessible to people with disabilities. For example, the cosmetics company Fenty Beauty has launched a line of makeup products that cater to a wide range of skin tones, from light to deep.

Among makeup products, loose powders, pressed powders, and mineral powders aid in boosting makeup market revenue due to the increasing demand for long-lasting and lightweight makeup products. L'Oréal Paris offers a range of powder products, including True Match Super-Blendable Powder and Infallible Pro-Matte Powder. Gel-based makeup products, such as gel eyeliners, lip gels, and blush gels are also gaining traction due to their versatility and ease of use. Maybelline New York offers a range of gel-based makeup products, including the SuperStay Matte Ink Liquid Lipstick.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Key Trends and Recent Developments

Makeup Industry Segmentation

Global Makeup Market Share

Gels Are Going To Gain Traction For Its Lightweight And Oil-Free Nature

Gels are likely to make significant growth in the global makeup market by product type. The reasons behind this popularity include their wide range of uses, lightweight feeling, and innovative formulations for longevity as well as the ease of application. Gels can be used in most cosmetic products, from foundation to eyeshadow, and give a smooth, airy finish. In addition, as high-performance and everyday applications for beauty care have become very much required by consumers, their functionality varies from high performance to daily applications, making these beauty solutions multifunctional, easy to use, and feasible.

Gel-based makeup products have been opening up new makeup market opportunities for the key players in the industry. An example of how well gels are doing in the global makeup industry is reflected right in the fact that gel-based foundations and blushes have been on a roll. Fenty Beauty and Maybelline have created products made with gel skin-serum-based formulas that feel light and dewy and blend seamlessly into the skin. Those are most appealing to consumers who want the most natural, breathable appearance, where products are not hard to apply and potentially can be worn throughout the day.

More Focus Will Be On The Face For a Wide Range Of Foundations, Concealers And Primers

The face segment, by application area, is likely to drive the makeup market industry revenue through 2032. Growing demand for more advanced coverage, skincare benefits, and customizable finishes drive demand for foundations, concealers, and highlighters.

Companies at the very front of this trend include Estee Lauder and L'Oréal with their innovative products like Estee Lauder's Double Wear Foundation and L'Oréal's True Match Super-Blendable Foundation. These companies diversify in skin tones and provide long-lasting results with high performance.

Global Makeup Market Regional Analysis

Better Lifestyle And Rising Disposable Income To Boost The Makeup Usage Across Asia Pacific Countries

The Asia-Pacific region is likely to bolster the global makeup demand growth. Key drivers include rapid urbanization, rising disposable incomes, and a growing concern for beauty. The increasing influence of K-beauty and J-beauty further boosts the growth by emphasizing skincare and multifunctional products.

Firms like Shiseido and LG Household & Health Care are expanding their product lines in the Asia-Pacific region, where Shiseido's high-end skincare lines and LG's very successful The History of Whoo brand help cover a wide span of local consumer needs.

Competitive Landscape

Makeup Market Report Snapshots

Makeup Market Size

Makeup Market Growth

Makeup Market Share

Makeup Companies

Makeup Market Regional Analysis