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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Global Loyalty Management Market Outlook
The global loyalty management market attained a value of USD 10.66 billion in 2023. The global loyalty management market is further expected to grow at a CAGR of 12.2% in the forecast period of 2024-2032 to reach a value of USD 29.95 billion by 2032.
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The industry is being driven by the development of retail and e-commerce markets, growth in internet purchasing, and rising consumer adoption of mobile and smartphone.
Properties and Applications
Loyalty management deals with developing rewards for previous purchases of customers, along with providing incentives aimed at future purchases. The rewards program seeks to give clients powerful value, followed by enhancing client penetration, cross-selling, and retention. A loyalty management scheme comprises of operational parameters like sponsoring possibilities, programme design, and types of transaction. It involves different value parameters such as redemption thresholds, choices for redemption, and gain prices.
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Loyalty management can be segmented based on:
- Delivery Type
- Standalone Program
- Managed Platform
- Organization Size
- Large Organization
- Small and Mid-Size Organization
- End Use
- BFSI
- Automotive
- Aviation
- Retail and Customer Goods
- Media and Entertainment
- Hospitality
- Others
The EMR report looks into the regional markets of loyalty management like the North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
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Market Analysis
The global loyalty management market is propelled by the growing demand for loyalty services in retail, financial services, and hospitality sectors. The industry is further driven by the rising demand for digital reward program, analytics, and business intelligence. North America holds the largest share in the industry followed by Europe due to increasing focus on customer retention loyalty programs, excellent employee engagement, and cross-selling by significant sector verticals, including government and BFSI. Latin America is expected to be a substantial and fastest growing market as a result of increased card sales, and investments by customers in multiple benefit vouchers and choices in Mexico and Brazil.
Competitive Landscape
The report presents a detailed analysis of the following key players in the global loyalty management market, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
- Comarch SA
- International Business Machines Corporation
- Oracle Corporation
- Aimia
- SAP SE
- Bond Brand Loyalty
- TIBCO Software Inc.
- Others
The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s five forces.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Delivery Type |
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| Breakup by Organization Size |
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| Breakup by End-Use |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global loyalty management market attained a value of nearly USD 10.66 billion.
The market is projected to grow at a CAGR of 12.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach about USD 29.95 billion by 2032.
The major drivers of the market include the rapid development of retail and e-commerce markets, growth in internet purchasing, and the rising consumer adoption of smartphones.
The key trend guiding the growth of the market includes the rising investments by customers in multiple benefit vouchers.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific, with North America accounting for the largest share in the market.
Standalone program and managed platform are the leading delivery types of loyalty management in the market.
Large and small and mid-size organization are the major organization sizes of the system.
BFSI, automotive, aviation, retail and customer goods, media and entertainment, and hospitality, among others, are the significant end-uses of loyalty management.
The major key players in the market include Comarch SA, International Business Machines Corporation, Oracle Corporation, Aimia, SAP SE, Bond Brand Loyalty, and TIBCO Software Inc., among others.
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