Global Low- and No-Calorie Soda Market Report and Forecast 2024-2032

Global Low- and No-Calorie Soda Market Outlook

The global low- and no-calorie soda market size are expected to grow at a CAGR of 2.30% during the forecast period of 2024-2032. The market growth is expected to be driven by the rising awareness among people of calorie consumption and increasing demand for no-calorie beverages in various regions around the world.

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Global Low- and No-Calorie Soda Market Trends

Low and no-calorie sodas were first introduced during the 1950s and they are becoming a popular option among people around the world who want to reduce their sugar or calorie intake due to growing health awareness. Some of the widely known companies in this industry include Coca-Cola Company and PepsiCo. These beverages do not have sugar, instead, they are manufactured by utilising different types of artificial sweeteners, such as sucralose, cyclamates, acesulfame-k, aspartame, and saccharin.

• The market for low and no-calorie soda is expected to experience significant market expansion. This can be attributed to the efforts of market players in the expansion of the diet-carbonated beverage range in developing regions. Many global players are introducing new variants in emerging markets to enhance their market share.

• The increasing awareness among people about the harmful effects of sugar on our bodies is likely to propel the market growth. Consumers are increasingly inclining towards low or no-calorie beverages to avoid extra-calorie intake.

• Government bodies are starting to take initiatives to reduce the consumption of sugar-sweetened drinks. The World Health Organisation (WHO) is persuading governments to implement a sugar tax on sugar-sweetened drinks, which can help in controlling the growing prevalence of obesity. This implementation of a sugar tax will negatively impact the sugar-sweetened soda range, which is a favourable factor for low and no-sugar soda market growth.

• With the rising awareness about sugar-sweetened beverages, the demand for diet variants is surging as an accompaniment for food, especially in the food service industry. The increased demand will propel manufacturing companies to ramp up their production rate of these products.

Global Low- and No-Calorie Soda Market Analysis

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Based on type, the market can be segmented into artificial sweeteners and natural sweeteners. Based on distribution channels, it can be bifurcated into on-trade, and off-trade. The regional markets for the low- and no-calorie soda market can be divided into North America, Europe, the Asia Pacific, Latin America, the Middle East, and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global low- and no-calorie soda market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments and expansion plans. 

• The Coca-Cola Company

• PepsiCo Inc.

• Keurig Dr Pepper Inc.

• Zevia

• Polar Beverages

• Others

Distribution Channels Utilised in the Low- and No-Calorie Soda Market

Based on distribution channels, the market can be bifurcated into on-trade and off-trade. The off-trade segment is expected to dominate the market, owing to the increasing sales and revenue generated by hypermarkets, supermarkets, and convenience stores, among others. These stores can provide a wide range of products offered by different brands and companies. Physical display of the products also enables the consumer to inspect the product and scan them for details.

In addition, various discounts and offers provided in the retail stores by various market players, attract customers and help in increasing brand visibility, which can further enhance the market value.

Regional Market for the Low- and No-Calorie Soda Market

The global market can be divided into multiple regional markets, including North America, Europe, the Asia Pacific, Latin America, the Middle East, and Africa.

Among these regions, North America is likely to dominate the market owing to the huge consumption of various types of beverages regularly, especially among younger age groups. The market players in the region are constantly innovating and launching premium products with new flavours, which can attract customers with higher spending power.

In addition, due to the rising prevalence of obesity, several policies have been implemented with the intention to control the consumption of sugar-sweetened beverages. Health promotion programs are also a major factor in aiding the development of the market, as they are spreading awareness about the sugar content and its effects on our bodies.

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Competitive Landscape

The Coca-Cola Company is the largest beverage corporation in the world, founded in 1892 and headquartered in Georgia, United States. The company is most known for its leading brand and product Coca-Cola. It is engaged in manufacturing, selling, and marketing of soda beverages, non-alcoholic beverages, concentrates syrups, and alcoholic beverages. The company has been actively innovating with their products and reducing sugar in its drinks to present low- or no-calories beverage options

PepsiCo Inc. is a multinational food, beverage, and snack company that has been operating in the industry since 1965. The company has been constantly innovating and launching new products, which has developed its product portfolio to include a wide array of foods and beverages. Some of their most popular products include Lay’s, Doritos, Gatorade, Pepsi-Cola, Cheetos, Quaker, and Mountain Dew, among others.

Keurig Dr Pepper Inc. is a multinational beverage and coffeemaker company, which has its headquarters in Massachusetts and Texas, in the United States. The company was founded in 2018 after the merger between Keurig Green Mountain and Dr Pepper Snapple Group. It is a leading company in manufacturing and selling soft drinks, speciality coffee, tea, water, juice, and mixers. The company’s product portfolio includes multiple types of ready-to-drink beverages. Some of their most-known brands include Dr Pepper, 7up, Crush, and Sunkist.

Other key market players for the market include Zevia, and Polar Beverages, among others.

Key Highlights of the Report