Global Location Intelligence Market Report and Forecast 2024-2032

Global Location Intelligence Market Size

The global location intelligence market reached a value of approximately USD 20.25  billion in 2023. The market is projected to grow at a CAGR of 16.6 % between 2024 and 2032, reaching a value of around USD 80.37  billion by 2032.

Location Intelligence Market Outlook

• According to ITA, Greece's ICT market reached a value of $6.7 billion in 2022, accounting for 2.84% of the country's GDP.

• TRAI forecasts rapid growth in India's AI market, projected to hit USD 500 billion by 2024 with a 17.5% annual growth rate.

• USDT BTS reported that in 2022, the value of government-funded transportation construction projects in the US approached $154.6 billion.

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Location Intelligence Market Growth Rate

The location intelligence market is driven by the increasing adoption of location intelligence solutions by governments and urban planners to enhance urban infrastructure, transportation systems, and public services in smart cities.

Location intelligence enables transportation and logistics companies to optimise delivery routes based on factors such as traffic patterns, road conditions, and customer locations.

According to USDT BTS, in the U.S., total private and public transportation fixed assets grew from about USD 4.9 trillion in 2010 to more than USD 7.9 trillion in 2021.

Key Trends and Developments

Advancements in GIS technology, integration of IoT and location data, the rise of big data and analytics, and demand for location-based services are the major trends impacting global location intelligence market growth.

January 2024

According to data from Forrester, by 2023, 82% of business and technology decision-makers had either integrated location intelligence capabilities or intended to incorporate them within the following 12 months.

September 2023

Casafari, a Lisbon real estate data firm, has acquired Berlin's Targomo. The deal allows Targomo's team to remain in Berlin, while their clients gain access to Casafari's comprehensive real estate database.

September 2023

Delhivery, a renowned logistics company, has introduced 'LocateOne,' a location intelligence solution to assist businesses in enhancing address data quality, rooftop precision, and mitigating fraud risks.

August 2023

GapMaps, an Australian company specializing in location intelligence software, catered to sectors including retail, hospitality, and fast food. It expanded into Asia and recently entered the North American market to enhance its customer reach.

Advancements in GIS Technology

GIS technology is advancing, providing advanced tools for data analysis and mapping. This progress allows businesses to gain deeper insights from location-based data through improved visualisation techniques.

Integration of IoT and Location Data

The rise in IoT devices has substantially boosted location data generation. By integrating this data with location intelligence platforms, businesses can attain real-time insights for tasks like asset tracking.

Rise of Big Data and Analytics

Location intelligence solutions leverage big data analytics to extract valuable insights from diverse datasets, helping organisations make data-driven decisions.

Demand for Location-Based Services (LBS)

The growing demand for location-based services across industries such as retail, transportation, and healthcare is fuelling the expansion of the location intelligence market.

Location Intelligence Market Trends

The growing dependence on mobile and online services has led to a higher demand for location intelligence. This demand is fuelled by the increased need for features like navigation, personalised recommendations, and targeted advertising.

As urban populations grow and cities become more complex, governments and urban planners are turning to location intelligence to optimise urban infrastructure, transportation systems, and public services.

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Location Intelligence Industry Segmentation

“Global Location Intelligence Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Application

• Workforce Management

• Asset Management

• Facility Management

• Risk Management

• Remote Monitoring

• Sales and Marketing Optimisation

• Customer Management

• Others

Market Breakup by End Use

• Transportation and Logistics

• Retail and Consumer Goods

• Government and Defence

• Manufacturing and Industrial 

• IT and Telecommunication

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Location Intelligence Market Share

Asset management enhances the location intelligence market by enabling organizations to leverage spatial data to optimize asset utilization.

Location intelligence enables the creation of geofences around assets, sites, or specific geographic areas. Geofencing alerts notify stakeholders when assets enter or leave predefined zones, enhancing security and enabling automated workflows.

Location intelligence platforms analyse spatial data to detect and prevent fraud by identifying suspicious activity and mitigating risks associated with identity theft, credit card fraud, and insurance scams.

Transportation and logistics contribute to the location intelligence market growth by improving efficiency, optimizing routes, and enhancing supply chain visibility through real-time tracking and data analysis.

Location intelligence solutions optimize warehouse management by improving layout, inventory placement, and order picking. Through spatial data analysis, organizations cut storage costs, shorten order fulfilment times, and boost warehouse productivity.

Location intelligence helps telecom companies identify optimal locations for new cell towers, base stations, and other infrastructure investments.

Leading Manufacturers in the Location Intelligence Market

The companies are a provider of GIS software, mapping solutions, and spatial analysis software.

Esri: Founded in 1969 and based in Redlands, CA. Esri holds the top position in the worldwide market for geographic information system (GIS) software, location intelligence, and mapping solutions.

Navizon, Inc.: Established in 2005 and based in Miami Beach, FL. The company offers products including Navizon One, Navizon Indoor Triangulation System, and Navizon Indoors for Tracking.

Tibco Software, Inc.: Founded in 1997 and is headquartered in Santa Clara, California. TIBCO has assisted global enterprises in solving their most complex business challenges with essential mission-critical solutions.

CartoDB Inc.: Founded in 2012 and based in New York. CARTO has emerged as the world’s leading Location Intelligence platform, enabling thousands of users to harness the power of spatial analysis.

Other global location intelligence market key players are Microsoft Corporation, HERE Global B.V., Cisco Systems, Inc., Google LLC, TomTom International B.V., Oracle Corporation, IBM Corporation, Precisely, GeoMoby Pty Ltd, Mapbox, and Skyhook Holding, Inc. among others.

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Location Intelligence Market Analysis by Region

North America is the leader in the global location intelligence market due to its strong foundation in technology, data-driven business culture, and established business landscape. Investment in research and development of location intelligence solutions further strengthens North America's position.

According to ITA, in Germany, since 2007, total revenue in the IT sector has increased from USD 76.4 billion to an estimated USD 141.6 billion in 2023. This pattern of consistent growth in the IT sector indicates the rise in the location intelligence market in the country.

South Africa possesses one of Africa's largest information and communications technology (ICT) markets. The total market size for IT equipment in 2023 was USD 7.24 million whereas it was USD 6.75 million in 2022. This growth indicates the rise in the development of the location intelligence market in the country.

Key Highlights of the Report

Location Intelligence Market Report Snapshots

Location Intelligence Market Size

Location Intelligence Market Growth

Location Intelligence Market Trends

Location Intelligence Market Share

Location Intelligence Manufacturers

Location Intelligence Market Regional Analysis