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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Location Analytics Market Size
In 2023 the global location analytics market achieved a value of USD 15.73 billion. In the forecast period of 2024-2032, the industry is also anticipated to expand at a CAGR of 14.6% to attain USD 53.84 billion by 2032.
The industry is being driven by the adoption of the technology by major companies. Leading organisations use techniques such as price optimization and assortment, location analytics, and customer-driven marketing to attain a significant edge over their competitors in their industry. Multiple organisations use geographic information to analyse, visualize, and understand location-based data when making organisation-related choices, thus, driving the industry growth of location analytics. Location analytics utilizes previous client profile information and their preferences worldwide to comprehend different trends and patterns.
Location Analytics Market Report Snapshots
Location Analytics Market Size
Location Analytics Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The global location analytics market reached a value of USD 15.73 billion in 2023.
The market is projected to grow at a CAGR of 14.6% during the forecast period of 2024-2032.
The major drivers for the market include adoption of the technology by major companies, growing utilisation of the Internet of Things (IoT), rise in the development of network infrastructure and sales of consumer electronics, and rising investments by key market players.
The rising demand for the technology from the growing retail sector and growing demand for location-based services are expected to boost the market growth.
North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the major regions in the location analytics market.
The leading components of location analytics market are solution and services. Solution can be sub-divided into geocoding and reverse geocoding, data integration and ETL, reporting and visualisation, thematic mapping and spatial analysis, among others whereas services are segmented into consulting, integration and deployment, support and maintenance.
The major deployment types in the market are on-premises and on-demand.
Indoor and outdoor are the significant locations in the market.
Risk management, emergency response management, customer experience management, remote monitoring, supply chain planning and optimisation, sales and marketing optimisation, among others are the major services in the market.
The major application segments for the location analytics market include retail, banking, financial services and insurance, government and defence, media and entertainment, transportation and logistics, energy and utilities, among others.
The major players in the market are SAS Institute Inc., Environmental Systems Research Institute, Oracle Corporation, Microsoft Corporation (NASDAQ: MSFT), IBM Corporation (NYSE: IBM), Cisco Systems Inc., Pitney Bowes Inc., Galigeo SAS, and Alteryx, Inc., among others.
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