Base Year
Historical Year
Forecast Year
In 2023 the global location analytics market achieved a value of USD 15.73 billion. In the forecast period of 2024-2032, the industry is also anticipated to expand at a CAGR of 14.6% to attain USD 53.84 billion by 2032.
| Global Location Analytics Market Report Summary | Description | Value |
| Base Year | USD Billion | 2023 |
| Historical Period | USD Billion | 2018-2023 |
| Forecast Period | USD Billion | 2024-2032 |
| Market Size 2023 | USD Billion | 15.73 |
| Market Size 2032 | USD Billion | 53.84 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 14.6% |
| CAGR 2024-2032 - Market by Region | Asia Pacific | 16.8% |
| CAGR 2024-2032 - Market by Country | India | 17.7% |
| CAGR 2024-2032 - Market by Country | China | 16.1% |
| CAGR 2024-2032 - Market by Deployment Type | On-Demand | 20.4% |
| CAGR 2024-2032 - Market by Services | Customer Experience Management | 16.6% |
| Market Share by Country 2023 | Japan | 4.2% |
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The industry is being driven by the adoption of the technology by major companies. Leading organisations use techniques such as price optimization and assortment, location analytics, and customer-driven marketing to attain a significant edge over their competitors in their industry. Multiple organisations use geographic information to analyse, visualize, and understand location-based data when making organisation-related choices, thus, driving the industry growth of location analytics. Location analytics utilizes previous client profile information and their preferences worldwide to comprehend different trends and patterns.
Location analytics is the method or capacity to obtain the flow of data from the geographic aspect of a company’s data. The EMR report looks in-depth into the industry by covering its overall development, key companies, types, applications, solutions, and components.
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The technology can be broadly categorised, based on its application into:
Indoor location and outdoor location are the major types of the technology. Location analytics can be classified on the basis of its components as solution and services. Based on its solutions, it can be divided into geocoding and reverse geocoding, data integration and ETL, reporting and visualization, and thematic mapping and spatial analysis.
The EMR report investigates the regional markets for location analytics like North America, Latin America, Europe, the Middle East and Africa, and the Asia Pacific.
The global location analytics industry is growing rapidly due to the growing demand for location-based services and market intelligence among business organizations. The rising demand for the technology from the growing retail sector is expected to drive the industry forward. The increasing adoption of the technology by industries like healthcare is further propelling the industry growth. The major constraints for the industry include privacy issues, connectivity problems, and data integration, which must be handled diligently to ensure the security of data.
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| CAGR 2024-2032 - Market by | Country |
| India | 17.7% |
| China | 16.1% |
| UK | 13.3% |
| USA | 13.0% |
| Germany | 12.0% |
| Canada | XX% |
| France | XX% |
| Italy | XX% |
| Japan | 10.1% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Brazil | XX% |
| Mexico | XX% |
The report presents a detailed analysis of the following key players in the global market for location analytics, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:
The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s five forces.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Deployment Type |
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| Breakup by Location |
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| Breakup by Services |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
Location Analytics Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The global location analytics market reached a value of USD 15.73 billion in 2023.
The market is projected to grow at a CAGR of 14.6% during the forecast period of 2024-2032.
The major drivers for the market include adoption of the technology by major companies, growing utilisation of the Internet of Things (IoT), rise in the development of network infrastructure and sales of consumer electronics, and rising investments by key market players.
The rising demand for the technology from the growing retail sector and growing demand for location-based services are expected to boost the market growth.
North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the major regions in the location analytics market.
The leading components of location analytics market are solution and services. Solution can be sub-divided into geocoding and reverse geocoding, data integration and ETL, reporting and visualisation, thematic mapping and spatial analysis, among others whereas services are segmented into consulting, integration and deployment, support and maintenance.
The major deployment types in the market are on-premises and on-demand.
Indoor and outdoor are the significant locations in the market.
Risk management, emergency response management, customer experience management, remote monitoring, supply chain planning and optimisation, sales and marketing optimisation, among others are the major services in the market.
The major application segments for the location analytics market include retail, banking, financial services and insurance, government and defence, media and entertainment, transportation and logistics, energy and utilities, among others.
The major players in the market are SAS Institute Inc., Environmental Systems Research Institute, Oracle Corporation, Microsoft Corporation (NASDAQ: MSFT), IBM Corporation (NYSE: IBM), Cisco Systems Inc., Pitney Bowes Inc., Galigeo SAS, and Alteryx, Inc., among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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