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The global lip balm market is projected to grow at a CAGR of 7.90% between 2025 and 2034, aided by the rising beauty consciousness.
Base Year
Historical Year
Forecast Year
Japan is a leading destination for major beauty brands, where consumers spend nearly 242 pounds annually on self-care products.
An average American spends nearly 194.17 pounds annually on purchasing personal care and grooming products.
South Korea is another major destination for beauty products, where consumers spend nearly 185.49 pounds annually on grooming products.
Global Lip Balm Market Report Summary | Description | Value |
Base Year | USD Million | 2024 |
Historical Period | USD Million | 2018-2024 |
Forecast Period | USD Million | 2025-2034 |
Market Size 2024 | USD Million | XX |
Market Size 2034 | USD Million | XX |
CAGR 2018-2024 | Percentage | XX% |
CAGR 2025-2034 | Percentage | 7.90% |
CAGR 2025-2034 - Market by Region | Asia Pacific | 10.2% |
CAGR 2025-2034 - Market by Country | India | 11.7% |
CAGR 2025-2034 - Market by Country | China | 9.8% |
CAGR 2025-2034 - Market by Product | Solid Cream Lip Balm | 8.7% |
CAGR 2025-2034 - Market by Type | Coloured | 8.8% |
Market Share by Country 2024 | Japan | 2.8% |
In countries like the United Kingdom, Australia, and France, the annual spending on personal care products exceeds 180 pounds. Many European consumers from Italy and Spain spend over 130 pounds annually on grooming products. Canada is one of the leading regions in terms of the demand for personal care products, with annual spending exceeding 159 pounds.
The increasing consumer demand for highly refined products is driven by the underlying shift towards more personalised experiences. This has prompted an increase in the demand for flavoured lip balms that blur the lines between sensory indulgence and daily lip care. Popular flavours such as wild cherry, juicy watermelon, and frosted mint embody are driving consumers’ transition toward a gourmet selection of lip care products that offer a novel experience of wearing lip balms.
An average French individual spends nearly 1 hour 45 minutes on personal care and grooming, highlighting the significant potential for new lip balms in the market.
As per the British Skin Foundation, there are 12 cases of lip cancer per 100,000 cancer cases annually in the UK. Increasing lip care awareness is expected to raise the demand for SPF lip balms that protect the lips from 98% of all sunrays and contain hydrating ingredients like jojoba oil, shea butter, honey, vitamin E, and aloe vera that relieve chapped skin and brighten the lip colour naturally.
Global Lip Balm Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product:
Market Breakup by Type:
Market Breakup by End Users:
Market Breakup by Distribution Channel:
Market Breakup by Region:
CAGR 2025-2034 - Market by | Product |
Solid Cream Lip Balm | 8.7% |
Liquid Gel Lip Balm | XX% |
CAGR 2025-2034 - Market by | Type |
Coloured | 8.8% |
Scented | XX% |
Others | XX% |
CAGR 2025-2034 - Market by | Country |
India | 11.7% |
China | 9.8% |
Brazil | 8.6% |
Mexico | 7.3% |
Australia | 6.9% |
USA | XX% |
Canada | XX% |
UK | XX% |
Germany | 5.8% |
Japan | XX% |
Saudi Arabia | XX% |
France | 5.5% |
Italy | 4.9% |
Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period, the Asia Pacific is expected to grow at a CAGR of 10.2% due to increasing consumer spending on premium lip care brands.
CAGR 2025-2034 - Market by | Region |
Asia Pacific | 10.2% |
Latin America | 7.5% |
Europe | 6.0% |
North America | XX% |
Middle East and Africa | XX% |
2023 Market Share by | Country |
Japan | 2.8% |
USA | XX% |
Canada | XX% |
UK | XX% |
Major beauty brands are focusing on employing innovative marketing strategies to enhance the consumer appeal for designer lip balms, which combine aesthetics and lip care into a single product.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is projected to grow at a CAGR of 7.90% between 2025 and 2034.
The different end users of lip balm in the market are men, women, and unisex.
The different distribution channels in the market are supermarkets/ hypermarkets, departmental stores, and online stores, among others.
The different types of lip balm in the market are coloured, and scented, among others.
The different regions covered in the market report are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The key market players are L’Oréal SA, Estée Lauder Inc., The Clorox Company, Beiersdorf AG, Suave Brands Company LLC, Unilever PLC, Shiseido Company, Limited, Johnson & Johnson Consumer Inc., Kao Corp., and eos Products, LLC, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
REPORT FEATURES | DETAILS |
Base Year | 2024 |
Historical Period | 2018-2024 |
Forecast Period | 2025-2034 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Product |
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Breakup by Type |
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Breakup by End User |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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