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Report Overview

The global lip balm market is projected to grow at a CAGR of 7.90% between 2025 and 2034, aided by the rising beauty consciousness.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • Japan is a leading destination for major beauty brands, where consumers spend nearly 242 pounds annually on self-care products.

  • An average American spends nearly 194.17 pounds annually on purchasing personal care and grooming products. 

  • South Korea is another major destination for beauty products, where consumers spend nearly 185.49 pounds annually on grooming products.

Global Lip Balm Market Report Summary Description Value
Base Year USD Million 2024
Historical Period USD Million 2018-2024
Forecast Period USD Million 2025-2034
Market Size 2024 USD Million XX
Market Size 2034 USD Million XX
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 7.90%
CAGR 2025-2034 - Market by Region Asia Pacific 10.2%
CAGR 2025-2034 - Market by Country India 11.7%
CAGR 2025-2034 - Market by Country China 9.8%
CAGR 2025-2034 - Market by Product Solid Cream Lip Balm 8.7%
CAGR 2025-2034 - Market by Type Coloured 8.8%
Market Share by Country 2024 Japan 2.8%

Global Lip Balm Market Growth

In countries like the United Kingdom, Australia, and France, the annual spending on personal care products exceeds 180 pounds. Many European consumers from Italy and Spain spend over 130 pounds annually on grooming products. Canada is one of the leading regions in terms of the demand for personal care products, with annual spending exceeding 159 pounds.

The increasing consumer demand for highly refined products is driven by the underlying shift towards more personalised experiences. This has prompted an increase in the demand for flavoured lip balms that blur the lines between sensory indulgence and daily lip care. Popular flavours such as wild cherry, juicy watermelon, and frosted mint embody are driving consumers’ transition toward a gourmet selection of lip care products that offer a novel experience of wearing lip balms.

An average French individual spends nearly 1 hour 45 minutes on personal care and grooming, highlighting the significant potential for new lip balms in the market.

As per the British Skin Foundation, there are 12 cases of lip cancer per 100,000 cancer cases annually in the UK.  Increasing lip care awareness is expected to raise the demand for SPF lip balms that protect the lips from 98% of all sunrays and contain hydrating ingredients like jojoba oil, shea butter, honey, vitamin E, and aloe vera that relieve chapped skin and brighten the lip colour naturally.

Global Lip Balm Industry Segmentation

Global Lip Balm Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product:

  • Solid Cream Lip Balm
  • Liquid Gel Lip Balm

Market Breakup by Type:

  • Coloured
  • Scented
  • Others

Market Breakup by End Users:

  • Men
  • Women
  • Unisex

Market Breakup by Distribution Channel:

  • Supermarkets/ Hypermarkets
  • Departmental Stores
  • Online Stores
  • Others

Market Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

CAGR 2025-2034 - Market by Product
Solid Cream Lip Balm 8.7%
Liquid Gel Lip Balm XX%
CAGR 2025-2034 - Market by Type
Coloured 8.8%
Scented XX%
Others XX%
CAGR 2025-2034 - Market by Country
India 11.7%
China 9.8%
Brazil 8.6%
Mexico 7.3%
Australia 6.9%
USA XX%
Canada XX%
UK XX%
Germany 5.8%
Japan XX%
Saudi Arabia XX%
France 5.5%
Italy 4.9%

Global Lip Balm Market Share

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. Over the forecast period, the Asia Pacific is expected to grow at a CAGR of 10.2% due to increasing consumer spending on premium lip care brands.

CAGR 2025-2034 - Market by Region
Asia Pacific 10.2%
Latin America 7.5%
Europe 6.0%
North America XX%
Middle East and Africa XX%
2023 Market Share by Country
Japan 2.8%
USA XX%
Canada XX%
UK XX%

Leading Companies in the Global Lip Balm Market

Major beauty brands are focusing on employing innovative marketing strategies to enhance the consumer appeal for designer lip balms, which combine aesthetics and lip care into a single product.

  • L’Oréal SA
  • Estée Lauder Inc.
  • The Clorox Company
  • Beiersdorf AG
  • Suave Brands Company LLC
  • Unilever PLC
  • Shiseido Company, Limited
  • Johnson & Johnson Consumer Inc.
  • Kao Corp.
  • eos Products, LLC
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 7.90% between 2025 and 2034.

The different end users of lip balm in the market are men, women, and unisex.

The different distribution channels in the market are supermarkets/ hypermarkets, departmental stores, and online stores, among others.

The different types of lip balm in the market are coloured, and scented, among others.

The different regions covered in the market report are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The key market players are L’Oréal SA, Estée Lauder Inc., The Clorox Company, Beiersdorf AG, Suave Brands Company LLC, Unilever PLC, Shiseido Company, Limited, Johnson & Johnson Consumer Inc., Kao Corp., and eos Products, LLC, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Type
  • End User
  • Distribution Channel
  • Region
Breakup by Product
  • Solid Cream Lip Balm
  • Liquid Gel Lip Balm
Breakup by Type
  • Coloured
  • Scented
  • Others
Breakup by End User
  • Men
  • Women
  • Unisex
Breakup by Distribution Channel
  • Supermarkets/ Hypermarkets
  • Departmental Stores
  • Online Stores
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • L’Oréal SA
  • Estée Lauder Inc.
  • The Clorox Company
  • Beiersdorf AG
  • Suave Brands Company LLC
  • Unilever PLC
  • Shiseido Company, Limited
  • Johnson & Johnson Consumer Inc.
  • Kao Corp.
  • eos Products, LLC
  • Others

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