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One such innovative trend in the lingerie industry is smart lingerie, which combines technology to enhance functionality. Brands come up with undergarments equipped with sensors monitoring body temperature, heartbeat, and posture to provide insights into better health.
For instance, ALMA Smart Underwear represents the world's very first non-invasive device for monitoring vaginal health. It measures pH and other biomarkers in vaginal fluid and interacts with the user via an app. It helps with body awareness and, therefore, the prevention and monitoring of vaginal conditions such as infections and STIs. Fashion brands team up with technology to create a personalized experience in the service of individual goals of health and wellness, really revolutionizing how consumers view and use lingerie. Factors as these are boosting the growth of lingerie market.
Lingerie Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of approximately USD 87.10 billion in 2023.
The lingerie market is expected to grow at a CAGR of 7.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of USD 164.18 billion by 2032.
The major market drivers include increasing emphasis on comfort and style, rising disposable incomes, and changing consumer preferences.
The key trends fuelling the growth of the market include the expansion of e-commerce and online retail platforms and the adoption of aggressive marketing strategies.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of lingerie in the market are bras, briefs, and shapewear, among others.
The key players in the lingerie market, according to the report, are Jockey International, Inc., Victoria's Secret & Co., Calvin Klein, Inc., Hanesbrands Inc., Fruit of The Loom, Inc., PVH Corporation, Gap, Inc., Triumph International Ltd, H & M Hennes & Mauritz AB, MAS Holdings (Private) Limited, and Groupe Chantelle, among others.
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