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The global lingerie market demand growth is being driven by several forces. First, the growing disposable income and change in consumer lifestyle drive demand for luxury and premium lingerie. Secondly, the emphasis on body positivity and inclusivity prompted brands to make a wide range of sizes and styles to cater to more customers.
Thirdly, the rise of e-commerce allows consumers broader access to products at their convenience. Innovative designs, such as smart lingerie and athleisure styles, also answer modern demands for comfort and functionality. In summary, trend creation and promotion of new products are defined by social media and influencer marketing functions in the marketplace.
Lingerie Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of approximately USD 87.10 billion in 2023.
The lingerie market is expected to grow at a CAGR of 7.3% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032, reaching a value of USD 164.18 billion by 2032.
The major market drivers include increasing emphasis on comfort and style, rising disposable incomes, and changing consumer preferences.
The key trends fuelling the growth of the market include the expansion of e-commerce and online retail platforms and the adoption of aggressive marketing strategies.
The major regions in the market are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The various types of lingerie in the market are bras, briefs, and shapewear, among others.
The key players in the lingerie market, according to the report, are Jockey International, Inc., Victoria's Secret & Co., Calvin Klein, Inc., Hanesbrands Inc., Fruit of The Loom, Inc., PVH Corporation, Gap, Inc., Triumph International Ltd, H & M Hennes & Mauritz AB, MAS Holdings (Private) Limited, and Groupe Chantelle, among others.
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