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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Global Light Beer Market Size

The global light beer market stood at a value of around USD 302.22 Billion in 2024. The market is further expected to grow at a CAGR of 2.9% in the forecast period of 2025-2034 to attain a value of USD 390.89 billion by 2034.

Global Light Beer Market Report Summary Description Value
Base Year USD Billion 2023
Historical Period USD Billion 2018-2024
Forecast Period USD Billion 2025-2034
Market Size 2024 USD Billion 302.22
Market Size 2034 USD Billion 390.89
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 2.9%
CAGR 2025-2034 - Market by Region Asia Pacific 3.4%
CAGR 2025-2034 - Market by Country India 3.8%
CAGR 2025-2034 - Market by Country China 3.2%
CAGR 2025-2034 - Market by Production Macro-Brewery 3.5%
CAGR 2025-2034 - Market by Package Glass 3.3%
Market Share by Country 2023 India 4.9%

Global Light Beer Market

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Growing Popularity of Craft Beer among the Millennials to Bolster the Growth of the Light Beer Industry

Based on production, the craft brewery segment accounts for a significant share in the market, owing to the growing popularity of craft beer among consumers between the ages of 18 and 30. The growing inclination towards craft beer can be attributed to its light flavour and rich mouthfeel and its high nutritional value, such as the presence of dietary silicon, which helps improve bone density and lower the risk of arthritis. In addition, the launch of refreshing, light beers that are clean and balanced by various brands is adding to their popularity. Furthermore, the segment growth in the forecast period is expected to be driven by the ability of the product to mimic the taste of standard beers while offering improved health benefits.

2023 Market Share by Country
India 4.9%
USA XX%
Canada XX%
UK XX%

North America Accounts for a Significant Share in the Light Beer Industry

The light beer industry in North America witnessed a significant growth in the historical period owing to the increased popularity of beer across various countries, especially in the United States. The market has been driven by the high consumer purchasing power, high standards of living, and a significant investment by the key players in product marketing. Over the forecast period, the market is expected to be aided by the growing risk of diabetes in the region, as light beer is known for its fewer calories compared with a reference, full-strength version.

Light Beer: Market Segmentation

Light beer is defined as a type of beer that has a reduced alcohol content with a meaningful decrease in calories compared to a regular beer. Light beer allows people to consume a moderate amount of beer without being intoxicated. The alcohol content in light beers may vary from 2.2 to 3.2%.

Global Light Beer Market By Segment

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Based on production, the market is divided into:

  • Macro-Brewery
  • Micro-Brewery
  • Craft Brewery
  • Others
CAGR 2025-2034 - Market by Production
Macro-Brewery 3.5%
Micro-Brewery 3.2%
Craft Brewery XX%
Others XX%

On the basis of the package, the industry is segmented into:

  • Glass
  • PET Bottle
  • Metal Can
  • Others
CAGR 2025-2034 - Market by Package
Glass 3.3%
PET Bottle 3.1%
Metal Can XX%
Others XX%

The various distribution channels of the product include:

  • Hypermarkets and Supermarkets
  • On-Trade
  • Speciality Stores
  • Convenience Stores
  • Others

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

CAGR 2025-2034 - Market by Region
Asia Pacific 3.4%
Europe 2.5%
North America XX%
Latin America XX%
Middle East and Africa XX%
CAGR 2025-2034 - Market by Country
India 3.8%
China 3.2%
Canada 3.0%
Germany 2.4%
Australia 2.3%
USA XX%
UK XX%
France XX%
Italy 2.0%
Japan XX%
Saudi Arabia XX%
Brazil XX%
Mexico XX%

Changing Consumer Preference Towards Beverages with Less Alcoholic and Calorific Value to Boost the Growth of the Light Beer Industry

The global market for light beer is driven by the changing consumer preference towards beverages with lower alcohol content, owing to the increasing inclination of people towards health and fitness. As light beer has low alcoholic and calorific value, it allows people to limit alcohol and calorie intake, further helping them control the negative side-effects of excessive beer consumption, such as diarrhoea, weight-gain, and lost-control of the senses, among others. In addition, the rapid expansion of supermarkets and hypermarkets and speciality stores, particularly in emerging nations, is expected to further aid the market growth in the forecast period, as this would enhance the availability of light beer, propelling the sales of the product.

Key Industry Players in the Global Light Beer Market

The report gives a detailed analysis of the following key players in the global light beer market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Anheuser-Busch InBev
  • Carlsberg Breweries A/S
  • HEINEKEN International B.V.
  • Diageo
  • Molson Coors Beverage Company
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Production
  • Package
  • Distribution Channel
  • Region
Breakup by Production
  • Macro-Brewery
  • Micro-Brewery
  • Craft Brewery
  • Others
Breakup by Package
  • Glass
  • PET Bottle
  • Metal Can
  • Others
Breakup by Distribution Channel
  • Hypermarkets and Supermarkets
  • On-Trade
  • Speciality Stores
  • Convenience Stores
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Anheuser-Busch InBev
  • Carlsberg Breweries A/S
  • HEINEKEN International B.V.
  • Diageo
  • Molson Coors Beverage Company
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the global light beer market attained a value of nearly USD 302.22 Billion.

The market is estimated to grow at a CAGR of 2.9% between 2025 and 2034.

The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 390.89 Billion by 2034.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

The growing consumer preference for beverages with less alcoholic and calorific value, surging health and fitness consciousness, and the rising popularity of light beer among the millennial and Gen-Z population are the major market drivers.

The key trends guiding the market demand are the rising awareness about the various health benefits offered by the product and the growing sales of light beer from e-commerce channels.

Macro-brewery, micro-brewery, and craft brewery, among others, are the major segments based on the production of light beer considered in the market report.

The significant market segmentations based on package of light beer are glass, PET bottle, and metal can, among others.

Hypermarkets and supermarkets, on-trade, speciality stores, and convenience stores, among others, are the significant distribution channels in the market.

The major players in the light beer market are Anheuser-Busch InBev, Carlsberg Breweries A/S, HEINEKEN International B.V., Diageo, and Molson Coors Beverage Company, among others.

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