Global Licensed Sports Merchandise Market Report and Forecast 2024-2032

Global Licensed Sports Merchandise Market Outlook

The global licensed sports merchandise market size reached approximately USD 35.70 billion in 2023. The market is further projected to grow at a CAGR of 5.1% between 2024 and 2032, reaching a value of USD 55.97 billion by 2032.

Key Trends in the Market

Licensed sports merchandise refers to sports equipment, jerseys, apparel, and footwear, among others that are endorsed by athletes and sports teams. The merchandise in available for men, women, and children and the sports entities and professionals receive royalties when it is sold. The merchandise allows fans to express their enthusiasm and loyalty and showcase their support to their favourite sports team and professional.

• The rising participation in different sports activities is aiding the licensed sports merchandise market growth. The feature of sports events across print and electronic media increases the visibility of the sport and the players, resulting in an increased viewership and interest.

• The growing investments towards the advertisement of electronic and traditional sports is providing lucrative growth opportunities to the market. The precise targeting allows brands to target specific demographics depending upon their online behaviour, viewing habits, and interests.

• The increased availability of customised licensed sports merchandise is supporting the market expansion. The customisation allows the customers to add numbers and name of their favourite players and teams on their jerseys, allowing fans to have an immersive experience. Various collectors also perceive licensed merchandise as a valuable investment.

Global Licensed Sports Merchandise Market Analysis

On the basis of product, the market is divided into sports apparel, sports footwear, and toys and games, among others. Sports apparel is sub-divided by type into t-shirts and tops, sweatshirts and hoodies, jackets, and bottom wear, among others.

Based on price range, the market is bifurcated into premium and economic. On the basis of distribution channel, the market is classified into online and offline. Based on region, the licensed sports merchandise market segmentation includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Nike Inc. 

• Adidas AG 

• PUMA SE 

• Fanatics Inc. 

• DICK'S Sporting Goods, Inc. 

• Iconix International 

• New Era Cap Company Limited 

• ’47 BRAND, LLC 

• G-III Apparel Group, Ltd. 

• Others

Market Share by Distribution Channel

Online distribution channels are anticipated to account for a significant licensed sports merchandise market share in the coming years owing to the convenient nature of online shopping and availability of a wide range of products in different sizes. The availability of heavy discounts and free delivery further attracts consumers to shop online for licensed sports merchandise. The worldwide availability and assurance about the originality of the products is further boosting the segment expansion.

Market Share by Region

North America is anticipated to witness significant growth over the forecast period. This growth can be attributed to the increased participation of individuals in various sports activities including soccer, baseball, basketball, and ice hockey, among others. The growing connectivity between players and fans across different social media platforms allows sports teams and players to enhance their visibility, bolstering the licensed sports merchandise market demand. The rising disposable incomes and increasing influence of celebrity endorsements is further supporting the market expansion in the region.

Competitive Landscape

Nike Inc., headquartered in Oregon, United States, is one of the leading distributors, designers, and marketers of authentic athletic equipment, accessories, apparel, and footwear essential for a wide range of sports and fitness activities.

Adidas AG, headquartered in Bavaria, Germany, is known for providing high quality footwear, apparel, licensed sports merchandise, and sports equipment, among others for men, women, and children of all ages.

PUMA SE, headquartered in Bavaria, Germany, is a sporting goods manufacturing company that is dedicated towards delivering high quality products through authentic partnerships and innovative designs. The company was founded in 1948.

Other licensed sports merchandise market key players include Fanatics Inc., DICK'S Sporting Goods, Inc., Iconix International, New Era Cap Company Limited, ’47 BRAND, LLC, and G-III Apparel Group, Ltd., among others.

Key Highlights of the Report