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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Laundry Detergents Market Analysis
The global laundry detergents market is being driven by the rising demand for the product from North America. The increasing penetration of the product in the emerging markets is further aiding the market growth. The growing adoption of washing machines are also boosting the market growth. The increasing awareness of hygiene is further propelling the market forward. Rising urbanisation and increasing disposable incomes along with mounting consumerism, are also driving the growth of the market. The household application segment of the laundry detergents market is finding the impetus for its growth in the rise in spending on clothing and homecare products. The application of laundry detergents in the industrial sector, meanwhile, is being driven by the increasing demand for laundry services, growing hospitality industry, and the growing tourism sector.
The global laundry detergents market is being driven by rising technological and product innovations taking place within the industry. The mounting demand for sustainable products is expected to drive the market in the coming years, especially, propelling the growth of the liquid product segment. The demand for liquid detergents is being driven by its favourable properties like being easily dissolvable in water. Liquid detergents are also more energy efficient as compared to powder detergents as they are effective even in cold water. Ultra-concentrated liquid detergents are witnessing a growth due to the minimal use of water in their production process, making them environmentally friendly. Due to the rising spending power of consumers, detergent pods are witnessing a growth in the premium segment. The rising demand for pods is also a result of the convenience and ease of storage of the products. Tablets and bars are being, particularly, preferred by students for their convenience and cost-efficiency.
Laundry Detergents Market Report Snapshots
Laundry Detergents Market Size
Laundry Detergents Market Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the global market for laundry detergents attained a value of USD 70.79 billion.
The market is projected to grow at a CAGR of 4.1% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 101.35 billion by 2032.
The major drivers of the laundry detergents market expected to aid the market growth are rising disposable incomes, increasing population, growing hygiene consciousness, and rising urbanisation.
The rising adoption of laundry detergent tablets and pods is expected to be a key trend supporting market growth in the coming years.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Powder form of laundry detergent represents the largest form segment in the market, accounting for over 40% of the global market share.
The household segment leads the market, accounting for nearly 85% of the laundry detergent usages globally.
The various distribution channels for laundry detergents are hypermarkets and supermarkets, convenience stores, and online, among others.
The major players in the market are Henkel AG & Company, KGaA, The Procter & Gamble Company, S. C. Johnson & Son, Inc., RSPL Group Pvt Ltd, Church & Dwight Co., Inc, The Clorox Company, Unilever Plc, Reckitt Benckiser Group PLC, Kao Corporation, Jyothy Laboratories Ltd, Venus Laboratories Inc., and Fábrica de Jabón La Corona S.A. de C.V., among others.
The primary types of laundry detergents are enzymatic and non-enzymatic.
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