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Report Overview
The global laundry detergents market value reached around USD 70.79 Billion in 2023, driven by the rising penetration of washing machines in the developing economies. Technological advancements in detergent formulations that enhance cleaning performance and stain removal capabilities is fuelling market growth. Innovations such as enzyme-based detergents are becoming popular for their effectiveness in removing tough stains even in cold water, also promoting energy savings. As a result, the industry is expected to grow at a CAGR of 4.10% during the forecast period of 2024-2032 to attain a value of USD 101.63 Billion by 2032. The trend towards eco-friendly detergents is also gaining traction.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- Europe and North America, together, account for over a quarter of the global market for laundry detergents. This significant share reflects the high demand for laundry care products in these regions. The strong market presence in Europe and North America is supported by a wide variety of product offerings, including liquid, powder, and eco-friendly detergents that cater to diverse consumer preferences.
- As of September 2024, India's hospitality sector is projected to grow at a CAGR of 10.5% over the next three years, which boosts the demand for laundry detergents in hotels. This growth in the hospitality industry is expected to drive significant increases in laundry operations within hotels and restaurants, leading to higher consumption of commercial laundry detergents. The rising number of tourists and business travellers in India necessitates efficient laundry services, prompting hotels to invest in quality detergents that ensure cleanliness and hygiene. The overall growth of the hospitality sector will likely contribute to the expansion of the laundry detergents market in India.
- As per industry reports, a comparison of over 90 laundry liquids, powders, pods, and sheets found that plain powder detergents offer better performance than other types of detergents. Despite the growing popularity of liquid detergents and convenient pod formats, powder detergents remain favoured for their effectiveness in stain removal and cost efficiency. The insights from such tests influence consumer purchasing decisions, driving brands to enhance their powder detergent formulations while also innovating in liquid products to compete effectively.
Laundry Detergents Market Analysis
The global laundry detergents market is being driven by the rising demand for the product from North America. The increasing penetration of the product in the emerging markets is further aiding the market growth. The growing adoption of washing machines are also boosting the market growth. The increasing awareness of hygiene is further propelling the market forward. Rising urbanisation and increasing disposable incomes along with mounting consumerism, are also driving the growth of the market. The household application segment of the laundry detergents market is finding the impetus for its growth in the rise in spending on clothing and homecare products. The application of laundry detergents in the industrial sector, meanwhile, is being driven by the increasing demand for laundry services, growing hospitality industry, and the growing tourism sector.
The global laundry detergents market is being driven by rising technological and product innovations taking place within the industry. The mounting demand for sustainable products is expected to drive the market in the coming years, especially, propelling the growth of the liquid product segment. The demand for liquid detergents is being driven by its favourable properties like being easily dissolvable in water. Liquid detergents are also more energy efficient as compared to powder detergents as they are effective even in cold water. Ultra-concentrated liquid detergents are witnessing a growth due to the minimal use of water in their production process, making them environmentally friendly. Due to the rising spending power of consumers, detergent pods are witnessing a growth in the premium segment. The rising demand for pods is also a result of the convenience and ease of storage of the products. Tablets and bars are being, particularly, preferred by students for their convenience and cost-efficiency.
Laundry Detergents Market Report Snapshots
Laundry Detergents Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 70.79 Billion.
The laundry detergents market is assessed to grow at a CAGR of 4.10% between 2024 and 2032.
The market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of around USD 101.63 Billion by 2032.
The major drivers of the laundry detergents market expected to aid the market growth are rising disposable incomes, increasing population, growing hygiene consciousness, and rising urbanisation.
The rising adoption of laundry detergent tablets and pods is expected to be a key trend supporting market growth in the coming years.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Powder form of laundry detergent represents the largest form segment in the market, accounting for over 40% of the global market share.
The household segment leads the market, accounting for nearly 85% of the laundry detergent usages globally.
The various distribution channels for laundry detergents are hypermarkets and supermarkets, convenience stores, and online, among others.
The major players in the market are Henkel AG & Company, KGaA, The Procter & Gamble Company, S. C. Johnson & Son, Inc., RSPL Group Pvt Ltd, Church & Dwight Co., Inc, The Clorox Company, Unilever Plc, Reckitt Benckiser Group PLC, Kao Corporation, Jyothy Laboratories Ltd, Venus Laboratories Inc., and Fábrica de Jabón La Corona S.A. de C.V., among others.
The primary types of laundry detergents are enzymatic and non-enzymatic.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124