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Report Overview
The global laundry detergents market value reached around USD 73.69 Billion in 2024, driven by the rising penetration of washing machines in the developing economies. Technological advancements in detergent formulations that enhance cleaning performance and stain removal capabilities is fuelling market growth. Innovations such as enzyme-based detergents are becoming popular for their effectiveness in removing tough stains even in cold water, also promoting energy savings. As a result, the industry is expected to grow at a CAGR of 4.10% during the forecast period of 2025-2034 to attain a value of USD 110.13 Billion by 2034. The trend towards eco-friendly detergents is also gaining traction.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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Europe and North America, together, account for over a quarter of the global market for laundry detergents. This significant share reflects the high demand for laundry care products in these regions. The strong market presence in Europe and North America is supported by a wide variety of product offerings, including liquid, powder, and eco-friendly detergents that cater to diverse consumer preferences.
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As of September 2024, India's hospitality sector is projected to grow at a CAGR of 10.5% over the next three years, which boosts the demand for laundry detergents in hotels. This growth in the hospitality industry is expected to drive significant increases in laundry operations within hotels and restaurants, leading to higher consumption of commercial laundry detergents. The rising number of tourists and business travellers in India necessitates efficient laundry services, prompting hotels to invest in quality detergents that ensure cleanliness and hygiene. The overall growth of the hospitality sector will likely contribute to the expansion of the laundry detergents market in India.
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As per industry reports, a comparison of over 90 laundry liquids, powders, pods, and sheets found that plain powder detergents offer better performance than other types of detergents. Despite the growing popularity of liquid detergents and convenient pod formats, powder detergents remain favoured for their effectiveness in stain removal and cost efficiency. The insights from such tests influence consumer purchasing decisions, driving brands to enhance their powder detergent formulations while also innovating in liquid products to compete effectively.
Competitive Landscape
The report gives a detailed analysis of the following key players in the global laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds. Manufacturers are leveraging technological advancements to enhance product performance and user experience. This includes smart packaging solutions that provide consumers with better usage insights and subscription models that cater to the convenience-oriented lifestyle of modern households.
Key Industry Players
Henkel AG & Company, KGaA
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational company headquartered in Düsseldorf, Germany. The company is known for its strong portfolio of brands, including Loctite, Persil, Fa, and Dial as well as its global reach and commitment to sustainability.
The Procter & Gamble Company
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation based in Ohio, USA. P&G has a strong international presence and is recognised for its commitment to innovation and sustainability in product development.
S. C. Johnson & Son, Inc.
S. C. Johnson & Son, Inc., commonly referred to as SC Johnson, is a family-owned American company. It is a leading manufacturer of household cleaning products and other consumer goods such as air care products, pest control solutions, and home storage items.
Other major players in the market are RSPL Group Pvt Ltd, Church & Dwight Co., Inc., The Clorox Company, Unilever Plc, Reckitt Benckiser Group PLC, Kao Corporation, Jyothy Laboratories Ltd, Venus Laboratories Inc., and Fábrica de Jabón La Corona S.A. de C.V., among others.
Laundry Detergents Market Report Snapshots
Laundry Detergents Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 73.69 Billion.
The laundry detergents market is assessed to grow at a CAGR of 4.10% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 110.13 Billion by 2034.
The major drivers of the laundry detergents market expected to aid the market growth are rising disposable incomes, increasing population, growing hygiene consciousness, and rising urbanisation.
The rising adoption of laundry detergent tablets and pods is expected to be a key trend supporting market growth in the coming years.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
Powder form of laundry detergent represents the largest form segment in the market, accounting for over 40% of the global market share.
The household segment leads the market, accounting for nearly 85% of the laundry detergent usages globally.
The various distribution channels for laundry detergents are hypermarkets and supermarkets, convenience stores, and online, among others.
The major players in the market are Henkel AG & Company, KGaA, The Procter & Gamble Company, S. C. Johnson & Son, Inc., RSPL Group Pvt Ltd, Church & Dwight Co., Inc, The Clorox Company, Unilever Plc, Reckitt Benckiser Group PLC, Kao Corporation, Jyothy Laboratories Ltd, Venus Laboratories Inc., and Fábrica de Jabón La Corona S.A. de C.V., among others.
The primary types of laundry detergents are enzymatic and non-enzymatic.
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