Global Laundry Detergents Market Growth Analysis - Forecast Trends and Outlook (2024-2032)

Global Laundry Detergents Market Size

The global laundry detergents market size reached a value of USD 70.79 billion in 2023. The market is projected to grow at a CAGR of 4.1% during 2024-2032 to attain a value of USD 101.35 billion by 2032, driven by technological advancements and the rising penetration of washing machines in the developing economies.

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People are adopting more healthier habits as a result of growing concerns about cleanliness and hygiene. As a result, more household cleaning supplies, such laundry detergents, are being used. The global laundry detergent market has suppliers who offer their goods online and through e-commerce platforms. The addition of scented compounds to laundry detergents has become a key trend in the market for laundry detergents globally during the past several years. Over the course of the forecast period, the household segment is anticipated to lead the market. The growth is anticipated to be fuelled by the increasing penetration of washing machines in developing nations. A lot of vendors are aiming to increase their market share by setting up facilities in developing nations with significant revenue growth potential. During the forecast period, a consistent growth rate is anticipated in the industrial and institutional segments. In many different industries, including textiles, paper, rubber, engineering, dry cleaning, hospitals, railways, tourism, housekeeping, and others, industrial detergents are employed as cleaning agents. Over the forecast period, the hospitality industry's continuous expansion is likely to be a key driver of segment growth.

On the basis of types, the market is dominated by the enzymatic detergent. Enzymatic detergents are expected to witness a faster growth in the emerging economies in the forecast period as compared to developed countries. By form, the powder form of the product represents the largest segment. The market for powder detergents is being driven by the rising demand for the product from China, India, and Brazil. Tablets and pods are the significant emerging segments by form in the market. Pods, a comparatively recent innovation, is being driven by its rising popularity, especially, in the North America and Europe regions. Laundry detergents find their primary utilisation in the household sector.

Asia Pacific is the leading regional market, globally, driven by the increasing disposable incomes and rising urbanisation in the emerging economies of the region. China is a leading market within the Asia Pacific region. However, in the coming years, India is expected to see a faster growth than China. Europe and North America follow the Asia Pacific market as the other leading regional markets. Europe and North America, together, account for over a quarter of the global market. Latin America is also a significant market for laundry detergents, which is expected to witness a healthy growth in the coming years aided by the rising demand for organic detergents in the region.

Properties and Applications

Laundry detergents are used to wash laundry and usually contain surfactants that have cleaning properties. They are widely available in powder and liquid forms, among others. They are also available as bars, pods, and tablets.

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Based on type, the market is bifurcated into:

• Enzymatic

• Non-Enzymatic

 
On the basis of form, the market is divided into:

• Liquid

• Powder

• Pods

• Others

By application, the market is categorised into:

• Household

• Industrial and Institutional

Based on distribution channel, the market is divided into:

• Hypermarkets and Supermarkets

• Convenience Stores

• Online

• Others

The report also covers the regional markets of the product like the Asia Pacific, the Middle East and Africa, Europe, North America, and Latin America.

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Laundry Detergents Market Analysis 

The global laundry detergents market is being driven by the rising demand for the product from North America. The increasing penetration of the product in the emerging markets is further aiding the market growth. The growing adoption of washing machines are also boosting the market growth. The increasing awareness of hygiene is further propelling the market forward. Rising urbanisation and increasing disposable incomes along with mounting consumerism, are also driving the growth of the market. The household application segment of the laundry detergents market is finding the impetus for its growth in the rise in spending on clothing and homecare products. The application of laundry detergents in the industrial sector, meanwhile, is being driven by the increasing demand for laundry services, growing hospitality industry, and the growing tourism sector.

The global laundry detergents market is being driven by rising technological and product innovations taking place within the industry. The mounting demand for sustainable products is expected to drive the market in the coming years, especially, propelling the growth of the liquid product segment. The demand for liquid detergents is being driven by its favourable properties like being easily dissolvable in water. Liquid detergents are also more energy efficient as compared to powder detergents as they are effective even in cold water. Ultra-concentrated liquid detergents are witnessing a growth due to the minimal use of water in their production process, making them environmentally friendly. Due to the rising spending power of consumers, detergent pods are witnessing a growth in the premium segment. The rising demand for pods is also a result of the convenience and ease of storage of the products. Tablets and bars are being, particularly, preferred by students for their convenience and cost-efficiency.

Competitive Landscape of Laundry Detergents Industry

The report gives a detailed analysis of the following key players in the global laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Henkel AG & Company, KGaA

• The Procter & Gamble Company

• S. C. Johnson & Son, Inc.

• RSPL Group Pvt Ltd

• Church & Dwight Co., Inc

• The Clorox Company

• Unilever Plc

• Reckitt Benckiser Group PLC

• Kao Corporation

• Jyothy Laboratories Ltd

• Venus Laboratories Inc.

• Fábrica de Jabón La Corona S.A. de C.V.

• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter’s five forces model along with giving a SWOT analysis.

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Laundry Detergents Market Size

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