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Report Overview

The Latin America sun care products market reached around USD 1.27 Billion in 2024. The market is projected to grow at a CAGR of 6.70% between 2025 and 2034 to reach nearly USD 2.43 Billion by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • In January 2022, e-commerce accounted for 11% of the retail sector across several countries in Latin America.
  • Brazil is the largest market for cosmetics and fragrance consumption in Latin America and is also recognised as one of the largest markets worldwide.
  • In 2022, consumer spending in Latin America and the Caribbean experienced a growth of 16.69% compared to the previous year, 2021.

Compound Annual Growth Rate

Value in USD Billion

6.7%

2025-2034


Latin America Sun Care Products Market Outlook

*this image is indicative*

Latin America Sun Care Products Market Report Summary Description Value
Base Year USD Billion 2024
Historical Period USD Billion 2018-2024
Forecast Period USD Billion 2025-2034
Market Size 2024 USD Billion 1.27
Market Size 2034 USD Billion 2.43
CAGR 2018-2024 Percentage XX%
CAGR 2025-2034 Percentage 6.70%
CAGR 2025-2034 - Market by Country Brazil 7.2%
CAGR 2025-2034 - Market by Country Mexico 6.9%
CAGR 2025-2034 - Market by Type Sun Protection 7.0%
CAGR 2025-2034 - Market by Form Lotions 7.6%
2024 Market Share by Country Argentina 9.1%

Latin America Sun Care Products Market Growth

The World Meteorological Organisation indicated that global warming is intensifying in Latin America. Over the last three decades, temperatures in this region have increased by an average of 0.2°C per decade, marking the highest rate of warming since 1900, as reported in the State of the Climate in Latin America and the Caribbean 2022. Prolonged exposure to heat and sun exposes the skin to ultraviolet (UV) rays, especially UVB rays, which can lead to sunburn. Excessive sun exposure may also result in uneven skin tone and dark spots, a condition known as hyperpigmentation. To avoid these skin-related issues, consumers in Latin America are increasingly demanding sun care products.

The e-commerce sector in Latin America is projected to experience a growth rate of 25% from 2021 to 2025. While Brazil, Argentina, and Mexico are identified as the leading nations propelling this growth, there is also notable expansion occurring in Chile, Colombia, and Peru. Brazil stands out as an economic powerhouse, possessing the largest market in the region and presenting substantial opportunities for further development. E-commerce platforms facilitate the purchase of sun care products, enabling consumers to shop from the comfort of their homes at any time. This level of convenience has greatly enhanced the demand for sun care products, particularly among busy individuals who favour online shopping over traditional retail experiences.

Key Trends and Developments

Latin America Sun Care Products Market Trends

There is a growing awareness among consumers in Latin America regarding the health risks linked to chemical components typically present in standard sun care products. This heightened consciousness is leading to an increased demand for natural and organic alternatives, which are viewed as safer and more beneficial for the skin. The clean beauty movement, which advocates for products devoid of harmful chemicals, synthetic substances, and preservatives, is gaining momentum in the region. As a result, consumers are increasingly choosing natural sun care products that resonate with their commitment to clean and transparent beauty solutions.

Latin America Sun Care Products Industry Segmentation

Latin America Sun Care Products Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

  • Sun Protection
  • Tanning
  • After Sun

Market Breakup by Form:

  • Creams
  • Lotions
  • Gels
  • Others

Market Breakup by Distribution Channel:

  • Hypermarket and Supermarket
  • Convenience Stores
  • Pharmacies
  • E-Commerce
  • Others

Market Breakup by Country:

  • Brazil
  • Mexico
  • Argentina
  • Others

CAGR 2025-2034 - Market by Country
Brazil 7.2%
Mexico 6.9%
Argentina XX%
Others XX%

Latin America Sun Care Products Market Share

Based on the type, the market segmentation includes sun protection, tanning, and after sun. The sun protection segment is projected to grow at a CAGR of 7.0% during the forecast period of 2025-2034 as it helps shield the skin from ultraviolet damage and avert sun-related complications.

Leading Companies in the Latin America Sun Care Products Market

Major players are focusing on the production of organic and nature-based sun care products to gain a competitive edge in the market.

  • Johnson & Johnson Consumer Inc.
  • L’Oréal S.A.
  • Procter & Gamble Company
  • Natura&Co
  • Shiseido Co. Ltd.
  • Groupe Clarins
  • Kao Corp. (Bioré)
  • Beiersdorf AG
  • Mesoestetic Pharma Group
  • Grupo Boticário
  • Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the market attained a value of nearly USD 1.27 Billion.

The market is assessed to grow at a CAGR of 6.70% between 2025 and 2034.

The market is estimated to reach around USD 2.43 Billion by 2034.

The market is being driven by rising disposable income and increasing awareness regarding sun protection.

The key trends aiding the market expansion include the growth of the e-commerce sector and rising demand for chemical-free sun care products.

The major distribution channels of sun care products include hypermarket and supermarket, convenience stores, pharmacies, and e-commerce, among others.

The major countries considered in the market are Brazil, Mexico, and Argentina, among others.

The major players in the market are Johnson & Johnson Consumer Inc., L’Oréal S.A., Procter & Gamble Company, Natura&Co, Shiseido Co. Ltd., Groupe Clarins, Kao Corp. (Bioré), Beiersdorf AG, Mesoestetic Pharma Group, and Grupo Boticário, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment

  • Type
  • Form
  • Distribution Channel
  • Region
Breakup by Type
  • Sun Protection
  • Tanning
  • After Sun
Breakup by Form
  • Creams
  • Lotions
  • Gels
  • Others
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies
  • Online
  • Others
Breakup by Region
  • Brazil
  • Mexico
  • Argentina
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Johnson & Johnson Consumer Inc.
  • L’Oréal S.A.
  • Procter & Gamble Company
  • Natura&Co
  • Shiseido Co. Ltd.
  • Groupe Clarins
  • Kao Corp. (Bioré)
  • Beiersdorf AG
  • Mesoestetic Pharma Group
  • Grupo Boticário
  • Others

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