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The Latin America sun care products market reached around USD 1.27 Billion in 2024. The market is projected to grow at a CAGR of 6.70% between 2025 and 2034 to reach nearly USD 2.43 Billion by 2034.
Base Year
Historical Year
Forecast Year
Value in USD Billion
2025-2034
Latin America Sun Care Products Market Outlook
*this image is indicative*
Latin America Sun Care Products Market Report Summary | Description | Value |
Base Year | USD Billion | 2024 |
Historical Period | USD Billion | 2018-2024 |
Forecast Period | USD Billion | 2025-2034 |
Market Size 2024 | USD Billion | 1.27 |
Market Size 2034 | USD Billion | 2.43 |
CAGR 2018-2024 | Percentage | XX% |
CAGR 2025-2034 | Percentage | 6.70% |
CAGR 2025-2034 - Market by Country | Brazil | 7.2% |
CAGR 2025-2034 - Market by Country | Mexico | 6.9% |
CAGR 2025-2034 - Market by Type | Sun Protection | 7.0% |
CAGR 2025-2034 - Market by Form | Lotions | 7.6% |
2024 Market Share by Country | Argentina | 9.1% |
The World Meteorological Organisation indicated that global warming is intensifying in Latin America. Over the last three decades, temperatures in this region have increased by an average of 0.2°C per decade, marking the highest rate of warming since 1900, as reported in the State of the Climate in Latin America and the Caribbean 2022. Prolonged exposure to heat and sun exposes the skin to ultraviolet (UV) rays, especially UVB rays, which can lead to sunburn. Excessive sun exposure may also result in uneven skin tone and dark spots, a condition known as hyperpigmentation. To avoid these skin-related issues, consumers in Latin America are increasingly demanding sun care products.
The e-commerce sector in Latin America is projected to experience a growth rate of 25% from 2021 to 2025. While Brazil, Argentina, and Mexico are identified as the leading nations propelling this growth, there is also notable expansion occurring in Chile, Colombia, and Peru. Brazil stands out as an economic powerhouse, possessing the largest market in the region and presenting substantial opportunities for further development. E-commerce platforms facilitate the purchase of sun care products, enabling consumers to shop from the comfort of their homes at any time. This level of convenience has greatly enhanced the demand for sun care products, particularly among busy individuals who favour online shopping over traditional retail experiences.
Rising disposable income, rising awareness for sun protection, expansion of the e-commerce sector, and increasing demand for organic and natural sun care products are the major trends impacting the Latin America sun care products market growth.
Consumers in Latin America are becoming increasingly cognisant of the risks associated with UV radiation, such as skin cancer, premature ageing, and various skin ailments. This heightened awareness is fuelling a growing demand for sun care products, as individuals strive to safeguard their skin from the detrimental effects of sun exposure.
The expansion of contemporary retail avenues, such as supermarkets, pharmacies, and e-commerce platforms, has enhanced the accessibility of sun care products to a broader consumer base. The ease of online shopping, coupled with focused digital marketing strategies, has also significantly increased the sales of these products.
Social media platforms and beauty influencers have been instrumental in the promotion of sun care products. The focus on achieving a healthy and radiant complexion has also contributed to the increased incorporation of sun care products into daily skincare regimens as these products are also believed to protect skin against hyperpigmentation.
The demand for natural and organic sun care products in Latin America is on the rise, fuelled by consumer preferences for items that are devoid of harmful chemicals and are environmentally sustainable. This trend is especially pronounced among health and environmentally conscious individuals who are in search of safe and eco-friendly sun care solutions.
There is a growing awareness among consumers in Latin America regarding the health risks linked to chemical components typically present in standard sun care products. This heightened consciousness is leading to an increased demand for natural and organic alternatives, which are viewed as safer and more beneficial for the skin. The clean beauty movement, which advocates for products devoid of harmful chemicals, synthetic substances, and preservatives, is gaining momentum in the region. As a result, consumers are increasingly choosing natural sun care products that resonate with their commitment to clean and transparent beauty solutions.
Latin America Sun Care Products Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Market Breakup by Form:
Market Breakup by Distribution Channel:
Market Breakup by Country:
CAGR 2025-2034 - Market by | Country |
Brazil | 7.2% |
Mexico | 6.9% |
Argentina | XX% |
Others | XX% |
Based on the type, the market segmentation includes sun protection, tanning, and after sun. The sun protection segment is projected to grow at a CAGR of 7.0% during the forecast period of 2025-2034 as it helps shield the skin from ultraviolet damage and avert sun-related complications.
Major players are focusing on the production of organic and nature-based sun care products to gain a competitive edge in the market.
The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market attained a value of nearly USD 1.27 Billion.
The market is assessed to grow at a CAGR of 6.70% between 2025 and 2034.
The market is estimated to reach around USD 2.43 Billion by 2034.
The market is being driven by rising disposable income and increasing awareness regarding sun protection.
The key trends aiding the market expansion include the growth of the e-commerce sector and rising demand for chemical-free sun care products.
The major distribution channels of sun care products include hypermarket and supermarket, convenience stores, pharmacies, and e-commerce, among others.
The major countries considered in the market are Brazil, Mexico, and Argentina, among others.
The major players in the market are Johnson & Johnson Consumer Inc., L’Oréal S.A., Procter & Gamble Company, Natura&Co, Shiseido Co. Ltd., Groupe Clarins, Kao Corp. (Bioré), Beiersdorf AG, Mesoestetic Pharma Group, and Grupo Boticário, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
REPORT FEATURES | DETAILS |
Base Year | 2024 |
Historical Period | 2018-2024 |
Forecast Period | 2025-2034 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment
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Breakup by Type |
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Breakup by Form |
|
Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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