Base Year
Historical Year
Forecast Year
The Latin America spa market size was approximately USD 8.33 billion in 2023. The market is estimated to grow at a CAGR of 6.4% during 2024-2032 to reach a value of USD 14.32 billion by 2032.
A shift in consumers’ attitude has increased importance given to personal grooming and health. As a result, demand for spa and other wellness activities has surged to relieve stress and chronic pain, along with improving skin health.
Countries like Brazil, Argentina, and Mexico have transformed their thermal spots into resort areas or spas that provide a range of services, including mineral water baths, mud baths, massages, and treatments for exfoliating and moisturising the body.
Expansion of the tourism sector; growing awareness of selfcare and personal wellness; growing adoption of traditional methodologies; and rising preference for custom spa services are favouring the Latin America spa market growth
| Date | Company | Event |
| Aug 2023 | Lancôme | Lancôme announced the establishment of a new hotel spa in São Paulo, marking the company's entry into the Latin American market. |
| Jun 2023 | Minor Hotels | Minor Hotels announced the company’s second Anantara property in Brazil, which will be located in the state of Ceará. |
| May 2023 | Hyatt Hotels Corporation | Hyatt Hotels Corporation recently unveiled its plans to open Secrets Playa Blanca Costa Mujeres, an upcoming resort in Mexico boasting 509 rooms. |
| Sep 2022 | Hyatt Hotels Corporation | Hyatt Hotels Corporation has unveiled ambitious plans to expand its presence in the Latin America and Caribbean region. |
| Trends | Impact |
| Rising tourism in LATAM | Tourists are attracted to the natural beauty, diverse landscapes, and cultural heritage of Latin American countries. They often seek to enhance their travel experiences by indulging in spa treatments that incorporate local ingredients, traditional healing practices, and unique therapies. |
| Rising importance of self-care and wellness | Growing wellness consciousness is likely to add to the demand for spa services. Additionally, the increasing middle-class population in emerging economies such as Latin America is expected to play a significant role in driving the market growth. |
| Rising prevalence of traditional therapies | Traditional therapies and indigenous therapeutic methods are becoming more well-known and attracting the interest of wellness tourists looking for authentic experiences. |
| Custom spa experiences | Incorporating innovative treatments, customised therapies, or themed environments that enhance relaxation and rejuvenation, can help spas increase their popularity among consumers. Additionally, training the staff to be attentive to customers' needs and provide personalised recommendations to consumers can offer key advantages to spa service providers. |
As individuals become more conscious of their overall well-being, there is a growing emphasis on self-care and relaxation. People are seeking ways to manage stress, improve mental health, and enhance their physical and emotional well-being. Spas provide a dedicated space for wellness treatments and therapies, aligning with the rising demand for holistic health solutions.
LATAM is home to a multitude of hot springs, stretching along the volcanic regions of the Andes from Panama to the tip of Patagonia. Some of these natural thermal spots are transformed into resort areas or spas, that provide consumers services ranging from mud baths, mineral water baths, and massages, to moisturising and exfoliating body treatments.
The Latin America spa market benefits from the expanding travel and tourism sector within the region. The tourism economy, which encompasses all sectors around services to travelers, accounted for around 10% of GDP of Latin America in 2019. Many tourists seek spa experiences as part of their vacation or business trips, particularly in popular tourist destinations or luxury resorts.
“Latin America Spa Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
| Market Breakup | Categories |
| Type | Hotel and Resort Spa, Salon Spa, Medical Spa, Thermal Spring Spa, Destination Spa, Others |
| Countries | Mexico, Brazil, Argentina, Chile, Others |
Based on type, hotel and resort spas dominate the Latin America spa market share
A rise in hotels and resorts listing themselves and their spa services online supports their growth. Latin America is considered to have some of the best hot springs in the world and part of these thermal spots have been developed into resort areas or spas.
The increased focus on personal care and rising beauty consciousness among consumers aid the demand for salon spa services.
Spa facilities are incorporating locally sourced ingredients to develop specialised treatments that target specific health, beauty, and anti-ageing concerns
| Company | Founded | Headquarters | Services |
| Velas Resorts | 1990 | Nayarit, Mexico | Velas Resorts provides exquisite luxury spa and wellness retreats featuring rejuvenating treatments like massages, body rituals, and hydrotherapy. |
| Marriott International, Inc. | 1927 | Maryland, United States | The extensive spa portfolio of the company encompasses a diverse array of treatments including mud wraps and hot stone therapies. |
| Hyatt Hotels Corporation | 1957 | Illinois, United States | The company's brand-inclusive collection includes Secrets® Resorts and Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, and Hyatt Vivid Hotels and Resorts. |
| Four Seasons Hotels Limited | 1961 | Ontario, Canada | The company provides an extensive array of spa and wellness services, encompassing signature body treatments, massages, nail services, facial treatments, express services, and enhancements like foot and hand exfoliation, hydration, and hot candle massages. |
Other notable players operating in the Latin America spa market include Mira Serra Parque Hotel, Hilton Worldwide Holdings Inc., Kurotel, Llao Llao Resort, Golf & Spa, Lapinha Spa, and Lake Vilas Charm Hotel, among others.
Wellness is gaining importance among the population of Brazil catering to an increased number of lodging facilities that offer spas. Cities such as Poços De Caldas in Brazil have grown to be bustling spa towns, with many resorts due to the increased demand for self-care and wellness.
Cities such as Buenos Aires offer luxurious spa hotels with soothing treatments such as facials, body care, massage, manicures, hand and foot care, whirlpool, body scrub, and aromatherapy steam bath along with rooms with cityscape views, attracting tourists to experience the services offered.
Luxury hotel spas can be found in Mexico's coastal resorts of Riviera Maya or Cabo San Lucas. Natural hot springs are abundant in Mexico and attract both tourists and residents alike. In the country, there are resort-like hot springs that are often accompanied by additional amenities such as day spas and, in some cases, on-site lodging.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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Latin America Spa Market Trends
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market attained a value of USD 8.33 billion in 2023.
The market is estimated to grow at a CAGR of 6.4% during 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 14.32 billion by 2032.
The key drivers of the market are rising tourism activities, increasing importance of health and wellness, and expansion of hotels and spa centres.
The key trends fuelling the growth of the market include the increased demand for organic and natural therapies and the increasing popularity of therapeutic and relaxing spa treatments.
The major regional markets are Mexico, Brazil, Argentina, Chila, and others.
The various types include hotel and resort spa, salon spa, medical spa, thermal spring spa, destination spa, and others.
The key players in the market include Velas Resorts, Marriott International, Inc., Hyatt Hotels Corporation, Four Seasons Hotels Limited, Mira Serra Parque Hotel, Hilton Worldwide Holdings Inc., Kurotel, Llao Llao Resort, Golf & Spa, Lapinha Spa, and Lake Vilas Charm Hotel, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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