Latin America Running Gear Growth Analysis Report - Market Size, Share, Forecast Trends and Outlook (2024-2032)

Latin America Running Gear Market Growth

The total number of transactions in Latin America experienced a remarkable increase of 3.1 times from 2019 to 2023, rising from $117 million to $364 million. Currently, the Latin American market is home to over 300 million digital consumers, a number expected to grow by more than 20% by 2027.

This swift expansion highlights Latin America's significance as a crucial market, fuelled by enhanced internet accessibility and strengthening economies. E-commerce platforms facilitate the convenience of purchasing running gear from any location and at any time, eliminating the necessity to visit physical retail outlets. This ease of access has greatly amplified demand, particularly in areas where traditional sports stores are scarce. Online platforms offer an extensive array of running gear, featuring numerous brands, styles, and price points. Consumers can effortlessly compare products, read reviews, and make well-informed purchasing choices, resulting in increased sales.

The growing participation of women in running and a variety of sports is significantly driving the demand for specialised running equipment designed specifically for female participants and athletes in the region. Furthermore, the rise of women-centric running events, clubs, and communities is fostering a sense of camaraderie and support among female athletes, further encouraging participation.

Key Trends and Developments

Increase in health and fitness awareness, rising social media influence, technological advancements, expansion of e-commerce, and improvements in running infrastructure are the major trends impacting the Latin America running gear market growth

May 2023

In conjunction with their Home of Classics spring/summer 2023 campaign, Adidas partnered with a collective of Latin American creators to honour community, heritage, and creativity.

Nov 2023

Asics announced its plans to quadruple its number of stores in Latin America. Currently, the group operates 19 stores in the region, with 15 located in Brazil.

July 2024

Nike and Jordan collaborated to unveil the Nike x Jordan World Of Flight Store, which is anticipated to serve as their largest retail establishment in Latin America, located in Mexico City.

Increasing Health and Awareness Trends

Increasing recognition of the advantages associated with regular physical activity and a healthy lifestyle is motivating a greater number of individuals in Latin America to participate in running and similar fitness pursuits, thereby enhancing the demand for running equipment.

Growing Social Media Influence

The influence of social media platforms and fitness influencers advocating for an active lifestyle, along with their endorsements of particular running equipment, is playing a significant role in the expansion of the market.

Technological Advancements 

The emergence of sophisticated running equipment, characterised by moisture-wicking textiles, lightweight components, and intelligent running footwear integrated with sensors and fitness monitoring functionalities, is drawing the attention of consumers.

E-commerce Expansion

The expansion of e-commerce platforms in Latin America is facilitating consumer access to a diverse array of running equipment, including international brands, thereby propelling the market growth.

Urbanisation and Infrastructural Development

Improving urban infrastructure such as parks, running paths, and fitness facilities is motivating a greater number of people to incorporate running into their routine, thereby stimulating the demand for running equipment.

Latin America Running Gear Trends

The growing awareness of the numerous benefits linked to regular physical activity and maintaining a healthy lifestyle is driving an increasing number of individuals in Latin America to engage in running and other fitness-related activities. This shift in mindset is not only fostering a culture of health and wellness but is also leading to a significant rise in the demand for running equipment and accessories.

As more people recognise the positive impacts of exercise on physical health, mental well-being, and overall quality of life, they are more inclined to incorporate running into their daily routines. This trend is further supported by the proliferation of community events, such as marathons and fun runs, which encourage participation and create a sense of camaraderie among fitness enthusiasts.

Latin America Running Gear Industry Segmentation

Latin America Running Gear Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Running Footwear
• Running Apparel
• Running Accessories
• Fitness Trackers

Market Breakup by Gender

• Male
• Female
• Unisex

Market Breakup by Distribution Channel

• Offline
• Online

Market Breakup by Country

• Brazil
• Mexico
• Argentina
• Others

Latin America Running Gear Market Share

Based on distribution channels, the market is divided into offline and online. The online segment is projected to grow at a CAGR of 6.9% during the forecast period of 2024-2032. Online channels offer convenient accessibility to a wide range of running gear at competitive prices, boosting their appeal among consumers.

Leading Companies in the Latin America Running Gear Market

Major players are focusing on the production of sustainable and technologically integrated running gears to gain a competitive edge in the market.

• Adidas AG
• Puma SE
• Nike, Inc.
• Under Armour®, Inc.
• Asics Corp.
• Skechers USA, Inc.
• Actvitta
• Columbia Sportswear Company
• On Holding AG
• NewBalance, Inc.
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.