Latin America Perfume Market Report and Forecast 2025-2034

Latin America Perfume Market Size

The Latin America perfume market reached USD 6.91 billion in 2024. The market is expected to grow at a CAGR of 5.20% between 2025 and 2034, reaching USD 10.91 billion by 2034.

Latin America Perfume Market Outlook

• As per the Government of Mexico, in 2023 Mexico State had the highest sales of perfumes at USD 60 million.

• The average income in Brazil in March 2024 increased to BRL 3,123, as per the Brazilian Institute of Geography and Statistics.

• In Mexico the trade exchange of Perfumes and Toilet Waters in 2023 was USD 587 million, reported the Government of Mexico.

Latin America Perfume Market Growth

Mass brands and premium brands lead the Latin America perfume market growth since mass brands appeal more to individuals on a budget.

Mass-brand perfumes are usually cheaper scents that are typically bought by individuals on a budget. They are available in supermarkets, pharmacies, and other convenience stores. They are typically inexpensive and have simpler packaging that appeals to a wide range of people. They are meant for everyday use and offer a combination of affordability, convenience, and branding with no compromise on quality.

Owing to rising incomes in the domestic region, the perfume market is likely to see growth as more and more people aspire to spend on and own finer things in life. Luxe Brands is a prestige beauty company that launched Cloud Pink in August 2023 in collaboration with entrepreneur, musician, and actress Ariana Grande. The brand rolled out globally to prestige retailers including ‘Liverpool’ in Mexico.

Premium perfumes are targeted at high-end consumers who value exclusivity, quality, and prestige. These are manufactured by fragrance houses or luxury brands as high-end products with distinct smells which have premium ingredients and come in sophisticated packaging. They can usually be purchased from high-end department stores or luxury cosmetic stores.

Latin America Perfume Market Segmentation

Latin America Perfume Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Parfum

• Eau De Cologne (EDC)

• Eau De Parfum (EDP)

• Eau De Toilette (EDT)

• Others

Market Breakup by Product Type

• Mass

• Premium

Market Breakup by End User

• Men

• Women

• Unisex

Market Breakup by Distribution Channel

• Offline
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores 
  • Others
• Online

Market Breakup by Country

• Brazil

• Mexico

• Argentina

• Others

Latin America Perfume Market Share

Parfum leads growth in the perfume market in Latin America as the most concentrated and long-lasting form of fragrance available in the market with the concentration of fragrance oils being anywhere between 15% to 30%. Parfum is usually suitable as evening wear, during colder seasons or for special occasions, when a more potent smell is required.

Leading Companies in the Latin America Perfume Market

Major market players are expanding their outreach through investments in sustainable practices with a focus on natural and organic ingredients. Focus on premium and niche fragrances also drives growth in the industry.

• Natura &Co.

• Estee Lauder Companies Inc.

• Chanel SA

• LVMH Moet Hennessy Louis Vuitton SE

• Yanbal International

• Shiseido Co., Ltd.

• Burberry Group PLC

• Dolce & Gabbana S.r.l.

• Kering SA

• PVH Corp.

• Others

Key Highlights of the Report